US Olapic Research Report

Prepared for Katherine Shapiro @ WithPR

23/03/2017

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Sample details

(N=1,003)
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Demographics
Gender

Are you male or female?

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Profile: Gender

Are you male or female?

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Regions USA

Where do you live?

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Profile: Regions USA

Where do you live?

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Report body

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Q1

How many times a week do you share the following types of updates on social media (Snapchat, Instagram, Twitter, Facebook etc.)?

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Profile: Status updates

How many times a week do you share the following types of updates on social media (Snapchat, Instagram, Twitter, Facebook etc.)?

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Profile:Your own photos

How many times a week do you share the following types of updates on social media (Snapchat, Instagram, Twitter, Facebook etc.)?

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Profile:Your own videos

How many times a week do you share the following types of updates on social media (Snapchat, Instagram, Twitter, Facebook etc.)?

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Profile: Check-ins / share location

How many times a week do you share the following types of updates on social media (Snapchat, Instagram, Twitter, Facebook etc.)?

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Profile: Third party photos and video content (i.e. media, influencer, brands)

How many times a week do you share the following types of updates on social media (Snapchat, Instagram, Twitter, Facebook etc.)?

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Profile: Third party written content (i.e. news, opinion, articles)

How many times a week do you share the following types of updates on social media (Snapchat, Instagram, Twitter, Facebook etc.)?

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Q2

What platforms do you use the most to share the following types of content?

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Profile: Status updates

What platforms do you use the most to share the following types of content?

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Profile:Your own photos

What platforms do you use the most to share the following types of content?

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Profile:Your own videos

What platforms do you use the most to share the following types of content?

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Profile: Check-ins / share location

What platforms do you use the most to share the following types of content?

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Profile: Third party photos and video content (i.e. media, influencer, brands)

What platforms do you use the most to share the following types of content?

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Profile: Third party written content (i.e. news, opinion, articles)

What platforms do you use the most to share the following types of content?

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Q3

For each platform, compared to a year ago are you posting more, the same or less on it?

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Profile: Facebook

For each platform, compared to a year ago are you posting more, the same or less on it?

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Profile: Instagram

For each platform, compared to a year ago are you posting more, the same or less on it?

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Profile: Snapchat

For each platform, compared to a year ago are you posting more, the same or less on it?

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Profile: Twitter

For each platform, compared to a year ago are you posting more, the same or less on it?

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Profile: Pinterest

For each platform, compared to a year ago are you posting more, the same or less on it?

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Q4

Why do you share content online?

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Profile: To let people know how I feel, what I think or what Ive been doing

Why do you share content online?

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Profile: I think people will find it interesting

Why do you share content online?

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Profile: To show off or make my friends jealous/ envious

Why do you share content online?

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Profile: So that friends/ connections interact with me on the social media platform

Why do you share content online?

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Profile: So that I have a record on social media of what I do/ what Ive done

Why do you share content online?

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Profile: To share a specific purchase or lifestyle with my network

Why do you share content online?

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Profile: To influence other peoples opinions of me

Why do you share content online?

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Profile: To be supportive of my friends/ connections (e.g., by posting things I know they
care about)

Why do you share content online?

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Profile: To make me feel connected with people

Why do you share content online?

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Profile: Other

Why do you share content online?

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Q5

How important is it to you that people respond to what you post (comments, likes, shares, reposts etc.)?

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Profile: Q5

How important is it to you that people respond to what you post (comments, likes, shares, reposts etc.)?

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Q5b

Which of the following most often apply to how you feel when your network engage with your posts?

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Profile: Key part of a movement / community ie. political group; fitness community

Which of the following most often apply to how you feel when your network engage with your posts?

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Profile: Engaged with my friends

Which of the following most often apply to how you feel when your network engage with your posts?

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Profile: Important

Which of the following most often apply to how you feel when your network engage with your posts?

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Profile: Intelligent

Which of the following most often apply to how you feel when your network engage with your posts?

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Profile: Loved

Which of the following most often apply to how you feel when your network engage with your posts?

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Profile: Self-confident

Which of the following most often apply to how you feel when your network engage with your posts?

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Profile: Accepted

Which of the following most often apply to how you feel when your network engage with your posts?

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Profile:Vain

Which of the following most often apply to how you feel when your network engage with your posts?

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Profile: Embarrassed

Which of the following most often apply to how you feel when your network engage with your posts?

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Profile: Happy

Which of the following most often apply to how you feel when your network engage with your posts?

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Profile: Sad

Which of the following most often apply to how you feel when your network engage with your posts?

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Profile: Lonely

Which of the following most often apply to how you feel when your network engage with your posts?

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Q6

Do you tend to share more online the more people like/comment on your posts?

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Profile: Q6

Do you tend to share more online the more people like/comment on your posts?

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Q7

Which of the following best describes how you interact with privacy settings on social media platforms:

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Profile: Q7

Which of the following best describes how you interact with privacy settings on social media platforms:

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Thank you
George.Marsden@Morarconsulting.com

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