Professional Documents
Culture Documents
Strategies in Action
Strategic Management:
Concepts & Cases
13th Edition
Fred David
Quantitative Challenging
Measurable Hierarchical
Realistic Obtainable
Understandable Congruent
Copyright 2011 Pearson Education, Inc. Ch 5 -3
Publishing as Prentice Hall
Copyright 2011 Pearson Education, Inc. Ch 5 -4
Publishing as Prentice Hall
Financial vs. Strategic Objectives
Financial Objectives
Growth in revenues
Growth in earnings
Higher dividends
Larger profit margins
Greater ROI
Higher earnings per share
Rising stock price
Improved cash flow
Copyright 2011 Pearson Education, Inc. Ch 5 -5
Publishing as Prentice Hall
The Balanced Scorecard
Forward
Integration
Vertical Backward
Integration Integration
Strategies
Market
Penetration
Intensive Market
Strategies Development
Product
Development
Related
Diversification
Diversification
Strategies
Unrelated
Diversification
Unrelated
Adding new, unrelated products or
Diversification services
Retrenchment
Defensive Divestiture
Strategies
Liquidation
Type 3 Differentiation