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ORGANISATION STUDY

AT

EASTERN CONDIMENTS Pvt. Ltd

Amal Augustine
Reg.no 84606
 INTRODUCTION

An organizational study involves the study of the structure and

functioning of departments of a particular organisation.
 INDUSTRY PROFILE

The spice trade is a commercial activity of ancient origin

International trade of 500,000 tons of spices, valued at $1500 million
each year.
used mainly in food ,ingredients of medicines, perfumes,
Source markets : Kerala, Karnataka and Tamil Nadu
India hold 70% of the global market
 COMPANY PROFILE

The eastern group of companies founded by Mr. M.E. Meeran, and it was
established in 1969.

In 1975 eastern agency started in adimali town.

In 1983 - eastern coffees& curry powder.

The eastern condiments pvt. Ltd incorporation - 1991.

Pioneer in the state to produce packaged curry powders, masala powders, spices
and coffee powder.

the company sell its products in India and in foreign countries

 PRODUCTS PROFILE

SPICE POWDERS

BLENDED SPICE POWDERS

PICKLES

BEVERAGES

EASTERN RICE BASED PRODUCTS

 FUNCTIONAL DEPARTMENTS
1. Human resource department 7. Purchase department

2. Marketing department 8. Maintenance department

3. Finance department 9. Quality control department

4. Production department 10. Export department

5. Information technology department 11. Taxation department

6. Production planning and control

department
PORTERS 5-FORCES ANALYSIS

Threat of new entrants(HIGH)

Competition among existing firms(HIGH)
Buyers Bargaining power(LOW)
Threat of substitutes (LOW)
Bargaining power of suppliers(HIGH)
 STRENGTHS
Well known for its quality.
60-70% market shares.
Good customer relationship.
largest exports of spice powders
direct distribution
Quality control lab
Computerized network
Availability of skilled labours SWOT
ANALYSIS
OPPORTUNITIES
50% of the households are still using homemade
product
Change in the life style of people
The north Indian market
Company should focus the foreigners market
WEAKNESSES
Not much of advertisements in medias
Location of factory
the consumers are having only the image of
curry powder
Consumers are not aware about the ISO certification
The employees are not much satisfied with salary
and benefits
THREATS
Increase in competition in the local markets, national
markets and in export.
The price of raw materials are increasing
Change in consumer taste and preference
Threat of new entrance and modification of existing
 FINDINGS
65-70% of the market share in Kerala.
Direct sales to more than 40000 shops in Kerala.
Timely technological upgrading
ISO 22000 certified company.
The company got prestigious award for outstanding export performance.
The companys own vehicles undergoing distribution aids to give an important mode of
advertisement
Departments are computerized and it helps to easy handling of jobs.
The company spends small amount for advertisement.
Increasing the exports also helps the company to increase its market share.
 SUGGESTIONS
Increasing the exports

Hire more sales executives

The company should also bring in more expert professionals from

abroad.

Proper surveys should be taken to know about the products

More outlets in kerala

Improve CSR activities

THANK YOU