Marketing case study

Rupee - Group
 IDEO is a global design
company. Purpose is to create
positive impact through design.

Kye customers
 The secret behind the successful story of IDEO is
. research method.

1.Design thinking :- They always try to incorporate human behavior

into design.

2. Effective observations method of customer : tracks behavior over

space and time of consumer while using the product.

3. outside in :- they put customer first and giving attention to the

human element relation to the product life cycle.
.

TURN THEIR CUSTOMERS TO INNOVATORS

 DESIGN THINKING ?
They always try to incorporate human behavior into design which is called design thinking. Its a
human centered methodology where the company attempts to design product that consumer really
needs
 EXPERIENCE INNOVATION
A human-centered approach to innovation
 OBSERVATIONS METHOD OF
CUSTOMER
In addition to that IDEO use various methods to getting into the head of consumer which
is known as marketing insight to understand how consumer purchase, interact with, use
and dispose of product.

Shadow
customer
 OUTSIDE IN ?

1. put 2. Offer
superior
customer experience to
first customer and
solve the
problem.

Techcompanies design from the inside out, where we design

from out side in do that we can put customer first David
Blakely Head of technology IDEO
The customer-centered
approach which entails the
in-depth participation of
customers. Its difficult to
obtain data from consumers.
 In the end, IDEO creates great solution for companies that
then receive all the credit. Should IDEO try to create more
brand awareness for itself? Why or why not?

IDEO is relatively unknown to the users of the

products they designed
 Yes, IDEO need to create more brand
awareness for it self.

Become more competitive

consumers should become aware of the products and services provided by IDEO.

Sustain as a marker leader in design constancy service (USA) .

competitors might have to marker their products and be popular.

Search for further opportunities .

should try to design more and more products and brand awareness for its
prospective as well as existing consumers