LetzCycle

Bicycle sharing App for last mile connectivity.

Raj Chauhan ,Founder

LetzCycle.in
rajch1813@gmail.com
8750388813
So What is bicycle sharing?
My guess is you already know about Mobike/ Ofobike even if you
have been living under a rock ! To catch you up , this is what cycle
sharing is all about in China !
LetzCycle Vision
Letzcycle will enable millions of Indians to use
Bicycles as an essential mode of commute , and
revert back from fossil fuel powered vehicles Letzcycle
combines innovative IOT technology with the humble
bicycle.
Letzcycle is green , keeps you fit , reduces congestion
and improves the quality of living in India's Metro
cities and Universities.
We want bicycle sharing to be the default option for
last mile connectivity in India.
Problem:
1. Convenience : 90% of Bus & Metro users commute an average 5 KM
after getting off at their station and they want a better solution than cramped
autos or expensive cabs. By giving a hassle-free experience with cashless
payments , well re-define last mile transport.

+ +
(Bicycle sharing + public transport is the most effective way of getting around.)

2. Price : At Rs.15/30 minutes , letzcycle is cheap , super cheap! The

alternative is either rickshaws which are inconvenient or App based Taxis
which are too expensive.

3. Speed: For trips shorter than 5km,92.9% of trips are quicker by shared bike +
public transport ;for trips longer than 5km, 23.7% of trips are faster by shared bike +
public transport.
Enter Letzcycle : The ultimate solution to Indias last
mile connectivity woes .
LetzCycle provides an affordable means of shared transportation for
convenient short urban trips, any time to any legal parking location , Just
Unlock it , Ride it , Leave it!

It solves the hassle of using expensive app based Taxis or the uncomfortable
shared Autos that you find outside metro stations.

Using a shared cycle is as easy as paying someone using Paytm , A QR scan , & off you go!
Market Size Delhi/NCR ( 1 city)

40 Lakh Trips/1 day

1 Billion Trips in 1 year 10 million
(From 1 April 2016-31 Personal 50 million
March ,2017) vehicles rides

Delhi Metro Usage Data Private vehicle ownership APP based Taxi
(Uber/Ola/Baxi )
rides in a year in
Delhi/NCR
 Pricing .
- Follow Chinese Apps
pricing structure.

- Most affordable last

mile commute solution.
- Rates at :
- Rs.15-25/30 minutes.

- Variable pricing based

on distance travelled.
Who are our users?
70% of our users are in their 20s to 40s and
most frequently travel to their workplace and
schools.

MALE COLLEGE STUDENT are the most

frequent/recurring users .

Men under 32 are the largest user demographic.

Users in their teens, 20s and 30s

most frequently travel to workplaces and
schools
Go to Market Strategy:
Competition :
Affordable
E-Rickshaw Letzcycle
Shared auto
Uber Moto
Public bus service

Offline Transaction Online Transaction

Radio Taxi Ola

Auto-Rickshaw
Uber

Expensive
 Location : Tier-1 Cities
Pilot program in Universities and
Office Parks in closed
environment.
Major metro station and
commercial hubs in open
environment.

Pilot program with upto 500

bikes in universities close to
Delhi/NCR.
Simple payment introduction
through Paytm + UPI
Paytm , Most used Mobile
payment platform in India like
Alipay.

Later iterations of the

APP can include Health
tracking , calories
burned etc.
A pilot cycle sharing program was
launched in the Delhi university a
long time ago .

Using this as for a jump start we

will start our operations , this is
how Ofobike grew , inside
colleges and institutions

Next stage will be to move to

different institutions and Office
Parks .
Strategy & Timeline
1-3 MONTHS :Getting the Prototype ready , App will be operational
with a pilot program of 300 bikes at 2-3 locations.

Locations : 5 university campus + 3 Metro station .

Acquiring and Modifying Bicycles .

App only strategy , will make a lite app which occupies minimal
space on the phone.
Hire a team of 5-6 engineers and a couple of personnel in the
operations and logitiscs department.
Strategic partnership : Partner with OEMs like Hero cycles, Foxconn
etc , bundle with their products.
Product Pricing : Basic Level 1 bike hourly rate Rs. 15 for 30 minutes
Level 2 PREMIUM BIKE : RS. 25 for an hour.
Level 3 Electric bike (at a later time period )
Who are we?
Raj Chauhan , Founder & C.E.O. letzcharge , is a serial
entrepreneur having started two startups prior to Letzcycle .
https://www.linkedin.com/in/rajchauhan2/

Ranjeet Luhar is an CS Engineer from Bits Pilani and is the main

architect behind the android app.
https://www.linkedin.com/in/ranjeet-chouhan-3b0848106/

Mohit Kumar is the chief web developer

https://www.linkedin.com/in/mohit-kumar-66b920117/
We want to raise : 100,000 USD seed round.
For-
-Fixed capital expenditure for buying and
modifying the Bicycles for LetzCycle .
-Hiring Web & App developers .
- Initial expenses like setting up certain retail
locations outside metro stations , offices etc.
-Build a first mover advantage in the bicycle
sharing market in India.