Professional Documents
Culture Documents
Strategic Management
Anselmo Guedes
Rio de Janeiro, Brazil
July, 2017
Context
e-Types is a company with a strong position smash the world with its
different way to work and final products (new brands, design, campaigns,
etc.)
They stated a firm and coherent perspective to its customers to do the best
and unusual work in the world.
To achieve it, they go deeply into their customers business, understanding
and living the business, sometimes better then its customers. They really live
the work.
The businesses are going well, with lots of work to do.
Its financial situation is pretty good, without big issues. They have cash to
maintain a sustainable business.
Context
e-Types has a strong internal position and external perspective: smash the
world with their work and create innovative designs.
They want to deeply delight its customers.
They want to be proud of their work.
Money is not a big issue in the current scenario.
Trade Off
Present the modern new brand and keep the perspective of a innovative
company.
Although a possible win in the competition can leverage the visibility of the
company, it can break the vision of the innovation of the e-Types.
Strategy as Perspective and Delight the Customer, are strong success
factors to e-Types and its team.
Strategy Implementation Plan