India Mobile 2010

Mobile Phone Users in India and their Mobile Usage Behavior and Preferences
 Study Overview
 Most recent survey-based estimates of ‘active’ mobile phone subscribers and
subscriptions across telecom circles in India

Estimates based on a very large land survey of over 259,341 individuals spread across all the mainland states & union
territories (covering all the 23 telecom circles) of the country. Survey conducted in Apr–May 2010 among 37,024
households in 100 cities and 20,396 households in 1,040 villages. Estimates cover both ‘multiple SIM’ mobile users as well
as those accessing ‘internet’ on their mobile phones

 Most ‘comprehensive’ profiling of both urban and rural Indian mobile users – in
their demographics, psychographics and key mobile usage dynamics*

A deeper profiling of the Indian mobile users, their consumption lifestyle and their mobile usage - including details about
their location, socio-economic status, household and financial assets ownerships, psychographic profile, day-to-day
lifestyle habits & preferences, leisure, holiday and entertainment preferences, personal consumption and brand
preferences, media usage and their mobile handset and service usage patterns and preferences

* Demographic profiling and individual level SIM and handset ownership findings are based on ‘all mobile using individuals’ living in the surveyed households (259,341).
Mobile usage details, psychographics and consumption lifestyle profiling is based on only the ‘mobile using respondent member’ of these households (57,420).
 Methodology Overview
 A large-scale land survey was conducted to profile and estimate the Indian mobile users. The
survey covered ‘towns’ and ‘villages’ of all population strata in all the mainland states and
union territories in India (covering all the key, and 69 of the total 77 regions in India as classified
by NSSO) – all 23 telecom circles were covered extensively

 Though the selection of towns and villages was ‘purposive’, the sampling within the towns was
done on ‘2-stage random’ basis (firstly a random selection of polling booths, and then a random selection of

households from the electoral list within each of these randomly selected polling booths); within villages sampling
was done on ‘systematic random’ basis (selection of every nth house in the village)

 To estimate the mobile user-ship correctly and to make the findings representative of all mobile
users in India (and not just of those surveyed), telecom circle-wise, urban district/village class
and SEC combination level ‘representation weights’ as derived from authentic ‘Govt. of India’
base-level population statistics (NSSO/Census) were applied to the survey data

* For a detailed understanding of the methodology of the study, please refer to the ‘Methodology’ section of the dataset
 Methodology Addendum
 In 2009, we had taken a ‘land survey-cum-online survey’ combination methodology. We had used the ‘land (face-to-face) survey’ data
for size estimation and basic demographic profiling of all the mobile users in India (urban as well as rural), but used the data from an
‘online survey’ for in-depth profiling of psychographics and mobile usage behavior of only ‘urban’ mobile phone users in India

 In 2010, we decided to profile and capture mobile usage behavior of all mobile users, including the ‘rural’ mobile users. To be able to
do so, and to ensure ‘consistency’ in our reported data of urban and rural mobile users, we decided to conduct only a ‘land survey’ this
year and collected all the required information within this land survey itself – size estimation, demographic, psychographic and personal
consumption lifestyle profiling of mobile users, as well as reporting of their mobile usage behavior and preferences. The decision to do
only a ‘land’ survey this year was also prompted by an inadvertent ‘upper income’ skew we found in our online survey based data on
the mobile usage behavior of urban Indians

 Due to this ‘revision’ in survey methodology we are unable to ‘compare’ and ‘trend’ this year’s reported data with that of the last
year’s one. It was a difficult trade-off, but eventually we decided to go for a more ‘comprehensive’ and ‘consistent’ coverage and
profiling of both urban and rural mobile users this year and decided to sacrifice the possibility of ‘comparing’ and ‘trending’ the
changes over last year. We do propose to start reporting the ‘changes’ and ‘trends’ from the next year

 We believe that as a result of the enhancements and refinements made in this year’s survey methodology, we have got a highly robust
estimation of the ‘active’ mobile user-ship in India and an even better representation of various types of mobile users both in urban as
well as rural India, more so compared to our own India Mobile study last year

* For a detailed understanding of the methodology of the study, please refer to the ‘Methodology’ section of the dataset
 Comparability with TRAI Data

 There is limited comparability between Juxt India Mobile Study data and Telecom
Regulatory Authority of India (TRAI) data, and for the following reasons:

 Juxt data is based on ‘primary’ consumer survey while TRAI data is ‘secondary’ in source

 While Juxt survey measures and reports both the mobile users (subscribers) and mobile connections (subscriptions),
TRAI data reports only the mobile connections (which it mistakenly calls ‘subscribers’). In Juxt data there is a
direct linkage between ‘number of active subscribers’, ‘number of active subscriptions’ and ‘number of active SIMs
per subscriber’. Unless the same linkages are available as clearly and as comprehensively in TRAI data, a direct
comparison is neither advisable nor appropriate

 Juxt measures only those mobile connections (SIMs) which are ‘actively’ in use at the time of the survey, not
counting the ‘passive’ SIMs that may still be lying with subscribers ‘un-surrendered’ but not being used actively.
TRAI reports all ‘un-surrendered’ mobile connections (SIMs) in circulation as reported by the mobile operators,
which may be ‘actively’ in use or lying ‘passive’ (in use sporadically, rarely or not in use at all)

* For a detailed understanding of the methodology of the study, please refer to the ‘Methodology’ section of the dataset
 Comparability with TRAI Data
 In Juxt data the urban-rural split of subscribers and subscriptions is reported form a ‘physical’ location of
households at the ‘town’ and ‘village’ level, and the list of towns and villages are taken from ‘Census’ listing.
There is little clarity on how the urban-rural split is recorded and reported by operators (and TRAI) and whether all
SIMs in use in rural areas are recorded as ‘rural’ (as many such connections may actually be getting ‘bought’ in the
urban areas). Further, according to new reports most operators are yet to ‘authenticate’ the true identity and
location of a good chunk of their subscriber base

 A more pragmatic way of looking at the two data would be to use them in
conjunction but separately

 Take TRAI numbers as representing the ‘overall universe’ of all mobile connections floating currently in India and
take Juxt numbers as representing only those connections within that universe that are ‘actively’ in use

 The advantage of taking such an approach would be to take the more ‘authentic’ secondary data on overall
connections and their actual usage details as reported in TRAI data and then layer it with the more ‘comprehensive’
active-subscription linked ‘subscriber’ level data from Juxt to profile these users in their demographics,
psychographics, consumption lifestyle and their mobile usage behavior and preferences

* For a detailed understanding of the methodology of the study, please refer to the ‘Methodology’ section of the dataset
 Excerpts
from the Executive Summary
 The Big Picture
 If the story of internet usage in India revolves around ‘lack’ of growth and spread, the story of mobile usage in
India on the contrary revolves around ‘surfeit’ of growth and spread. If all mobile subscription numbers have
crossed 600 million mark as per TRAI’s latest figures, and if there are only around 355 million mobile
connections being ‘actively’ used in the country, then there are a good 40% of all mobile connections which
are not getting captured as ‘actively’ in use. Even if one were to give and take a few million connections from
the two figures, the question of at least ‘1 in 3’ mobile connection not in active use stares us point blank

 The huge gap between ‘penetration levels’ of mobile phones at household and individual levels is a result of
the fact that almost 2/3rd of mobile using households are still ‘single mobile user’ households. There is still a
large ‘play area’ available to increase the user base and ‘penetration’ of mobile phones than to play mainly
the game of ‘multiple connections’ and increasing mainly the ‘tele-density’. For this to happen, the spotlight
must shift and focus on the ‘user’, and not on the ‘connection’
 The Big Picture
 Even in the urban areas, ‘housewives’ and ‘students’ form the ‘second’ and ‘third’ biggest chunk of mobile
users (both segments counting for more mobile users than all the corporate employees, self-employed professionals and business owners put
together). With over half of all mobile users coming from `6,250-40,000 MHI groups, the ‘critical mass’ of Indian
mobile usage revolves around the ‘middle’ and ‘lower middle’ income groups

 The ‘typical’ caricature of the Indian mobile users (if there is one at all) is largely of someone who has had
education only up to school and has been educated either completely or for a large part in ‘vernacular’
languages (as only 1 in 25 urban and 1 in 100 rural mobile users have had their complete education in ‘English’)

 Mobile users perceive, and also use, their mobile handset as much as an ‘entertainment device’ as a
‘communication device’. Accordingly, ‘games’, ‘music’ and ‘camera’ are the most present features on their
‘most used’ handsets. Most interestingly, their mobile handsets have also become the main device for
listening to ‘music on the go’ for most of them
Topline Findings
Active Subscribers and Subscriptions*

 There are 304 million mobile subscribers in India, using 355 million connections ‘actively’

 Avg mobile users per household is 2.05 and avg ‘active’ mobile connections per user is 1.17

 Household level penetration of mobile phones is 61% , individual level penetration is 26%.
Tele-density at all India level stands at 31%, with urban tele-density way ahead at 54%

 Rural India accounts for almost as many ‘active’ mobile subscribers and subscriptions as
urban India – rural users show the same propensity to take up ‘multiple SIMs’ as urban users, but lower propensity
to have ‘multiple mobile users’ in the household

 2 out of 3 mobile using households are still ‘single mobile user households’

 4 out of 5 mobile users are ‘single active mobile connection users’. The user base of active
‘multiple mobile connection users’ is around 59 million

* As of June 2010
 The Geographics
 ‘Mumbai’ circle tops among urban areas with 10.4% urban mobile subscribers, Bihar tops
among the rural areas with 11.8% rural mobile subscribers

 ‘B’ circles account for the largest chunk of mobile subscribers as well as subscriptions, more
so in the rural areas

 Active use of ‘multiple SIMs’ is most prominent in ‘A’ circles (and has a ‘mass’ base rather than an
‘elite’ one)

 Gujarat users, apart from MP, Maharashtra and Karnataka ones, show higher propensity to
‘use’ active multiple SIMs

 3/4th of all rural mobile subscribers stay ‘within 10 kms ‘distance from the nearest town –
indicating a fairly concentrated penetration of mobile users in the rural areas
 Mobile Service Usage
 On an average Indian mobile users claim to talk 23 minutes daily. Rural users are only
marginally ‘lighter’ talkers

 They claim to spend on an ‘average’ `240 monthly on their most used connection. Rural users
claim to spend about 20% less than the urban users

 ‘Outgoing STD’, ‘call waiting’ and ‘domestic roaming’ are the most subscribed services by both
urban and rural users

 2/3rd mobile users claim they ‘will not switch’ operators even if the number becomes ‘portable’

 Only 1 in 25 mobile users (11.6 million) surf internet on their mobile phones currently. 9 out of 10
of them are ‘dual device users’ (accessing internet on both mobile and PC)
 Mobile Service Brands
 Airtel is the biggest operator overall with 27.7% share of all ‘active’ subscribers base, and 28.0%
share of all ‘active’ subscriptions. Vodafone follows next, with Reliance being a close 3 rd

 Airtel also has the highest ‘subscription-subscriber ratio’ and shows the highest ‘propensity’ to
be a user’s next ‘active’ multiple mobile connection. BSNL follows thereafter

 Among only GSM players Airtel stays at the top with 34.4% and 34.8% share respectively

 Among only CDMA players Reliance Comm tops with 55.9% and 56.0% share respectively. It is
followed by Tata Teleservices and Tata DoCoMo

 On ‘most used’ connection basis, Airtel tops. Reliance comes up as the joint 2nd with Vodafone.
Operators who’s share fall somewhat at ‘most used’ connection level are Idea, Uninor and Spice
 Service Provider– ‘Active’ Multiple Connections
Overall (%)

Mobile Service Active Mobile Active Mobile Mobile Service Active Mobile Active Mobile
Subscribers Subscriptions Subscribers Subscriptions
Providers (%) (%) Providers (%) (%)

Airtel 27.7%
1.06
28.0% Sistema Shyam 0.4% 0.4%

Vodafone 15.6% 15.3% Uninor 0.4% 0.4%

Reliance 15.1% 15.0% MTNL 0.4% 0.4%

IDEA 13.1% 13.0% Spice 0.2% 0.2%

1.05 HFCL 0.1% 0.1%
BSNL 10.6% 10.7%

Tata Teleservices 7.7% 7.5% Others 0.3% 0.3%

Aircel 6.9% 6.8% Non-operating brands claimed 0.9% 1.3%

Loop Mobile 0.6% 0.6% Total 100% 100%

 Mobile Handset Usage
 There are 0.48 million more mobile handsets than the 355 million ‘active’ mobile connections

 ‘Single’ active mobile handset users predominate in both urban and rural areas at 85%

 Half of all mobile handsets ‘in use’ are claimed to have been bought in `1,500 – 3,000 price range

 Compared to rural users, urban users show a lower relative incidence of buying a handset below
`1,500 and a higher relative incidence of buying one costing over `3,000

 Mobile handsets are as much ‘entertainment device’ as ‘communication device’ for most mobile
users. Mobile handsets have also become the main device for listening to ‘music on the go’ for most of them, but a device
for ‘going online’ for only a very few of them as yet
 Mobile Handset Brands
 Almost 2/3rd of all ‘active’ handsets are Nokia (on both ‘multiple usage’ basis as well as ‘most used’ basis).
LG follows as a distant second at 10%

 Samsung, Sony Ericsson and Micromax make up the rest of the top 5 list

 Nokia appears to be used more in ‘urban’ areas than in rural areas, while Samsung, Micromax
and Spice appear to be used relatively more in the rural areas than in the urban areas

 Maxx Mobile shows the highest ‘propensity’ to be a mobile user’s next ‘multiple handset’.
Among bigger players, Samsung shows the highest propensity, followed by LG and then Nokia
Handset Brands – Multiple Handsets

Mobile Handset Brands % of Total ‘Active’ Mobile Handsets

All India Urban Rural

Nokia 62.2% 65.2% 59.1%

LG 10.2% 10.3% 10.0%

Samsung 9.2% 7.7% 10.7%

Sony Ericsson 3.6% 3.2% 4.0%

Micromax 1.6% 1.0% 2.3%

Motorola 1.6% 1.8% 1.3%

Spice 1.5% 1.2% 1.8%

Haier 0.9% 1.1% 0.6%

Maxx Mobile 0.7% 0.5% 0.8%

Other Brands 1.7% 1.9% 1.9%

Local/Chinese 4.0% 3.3% 4.6%

Don't Know/Unspecified 4.8% 5.1% 4.5%
 Demographic Profile
 The ‘25-35 years’ forms the ‘single’ largest age group among mobile users, though usage of
mobile phone per se cuts across all age groups in both urban and rural areas

 ‘Housewives’ form the second biggest occupational group of mobile users in the urban areas
(more than all the corporate/self employees/business owners put together). Interestingly, usage among ‘children’ in
urban areas is almost as high as among ‘teenagers’

 2/3rd of all mobile users are educated only up to school. And 2/3rd are educated completely in
‘vernacular’ languages (only 4% urban and 1% rural mobile users have had their complete education in ‘English’)

 For all India, SEC ‘R2’ forms the biggest chunk of active mobile users, followed by SEC ‘C’ and
‘B’ (makes mobile phones a truly ‘middle’ class product in India)

 The ‘critical mass’ of Indian mobile usage revolves around the ‘middle’ and ‘lower middle’
income groups (58% of all mobile users come from the `6,250-40,000 MHI groups)
 Psychographic Profile
 ‘Money’ is the biggest motivation driving lives of 3 out of 4 mobile users, whether urban or rural

 Yet only a few of them see ‘money’ as a status symbol (probably money is more of a ‘necessity’ for living a
good modern day lifestyle for most of them rather than a ‘social status enhancer’)

 ‘Cinema’ and ‘listening to music’ are their biggest hobbies

 Interestingly, 5 out of the top 10 ‘most identified celebrities’ among mobile users are politicians

 ‘Watching TV’ is their biggest indoor entertainment, followed by watching ‘movie CDs’. ‘Chatting
on phone’ is only a marginal indoor activity

 Among popular outdoor activities, ‘watching movies in cinema hall’ is relatively more popular in
urban areas, and ‘visiting neighbors’ in the rural areas
 Consumption & Media Orientation
 Most of them are ‘need driven’ up-graders at their core (only 1 in 5 are ‘lifestyle up-graders’ by inclination)

 4 out of 5 mobile users are essentially ‘budget’ buyers. However, while 2 out of 3 give high
importance to ‘price’, almost a similar number also gives high importance to ‘brand image’

 Over half of them have ‘never responded’ to any ‘response triggering’ marketing stimulus (seems
they do not make a very good ‘direct marketing audience’ per se)

 Only a minuscule 5% ‘urban’ mobile users drive a car, only a little over 1% have a credit card
individually, and only 1 in 12 takes holidays/vacations (essentially domestic holidays/vacations)

 Mobile users watch ‘TV’ the most among all media, though half of them also read ‘newspapers’.
However, the mobile users who use ‘internet’ use it the most ‘heavily’ of all mediums
Report Details
 Reporting
• The India Mobile 2010 study findings are available as query-based online
datasets with findings presented as tables/graphs/charts

• There are two overall level datasets:

– India Mobile Service - with findings presented on the base of ‘all mobile service users’ and data
displayed by telecom circle types (Metro, A, B and C)
– India Mobile Handset - with findings presented on the base of ‘all mobile handset owners’ and data
displayed by city types (Metros, Tier 2, Tier 3, Tier 4)

• In addition, there are individual telecom circle-wise datasets

Note: Reporting by any telecom circle or brand in the supplement dataset is subject to collection of sufficient sample responses in the survey
 Pricing – Mobile Service Datasets*
Overall Mobile User Supplementary Level
Level Dataset Datasets

Single Datasets

India Mobile Service Telecom Circle-wise Datasets

Rs. 250,000 Rs. 100,000 per telecom circle
(data at all India, urban, rural and (data at the ‘individual telecom circle’
‘circle type’ level only) level only)

Combo Datasets
Up to 5 telecom circle-wise
+ datasets  Rs. 500,000

India Mobile Service 6 - 12 telecom circle-wise

(data at all India, urban, rural, circle
type, city type and village type level)
+ datasets  Rs. 700,000

+ All telecom circle-wise

datasets  Rs. 900,000

* Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset

* 10.3% service tax extra

 Pricing – Mobile Handset Datasets*
Overall Mobile User Supplementary Level
Level Dataset Datasets

Single Datasets

India Mobile Handset Telecom Circle-wise Datasets

Rs. 250,000 Rs. 100,000 per telecom circle
(data at all India, urban, rural and (data at the ‘individual telecom circle’
‘city type’ level only) level only)

Combo Datasets
Up to 5 telecom circle-wise
+ datasets  Rs. 500,000

India Mobile Handset 6 - 12 telecom circle-wise

(data at all India, urban, rural, circle
type, city type and village type level)
+ datasets  Rs. 700,000

+ All telecom circle-wise

datasets  Rs. 900,000

* Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset

* 10.3% service tax extra

 Payment Terms & Delivery

• Payment Terms : 50% advance, 50% after delivery of all datasets/reports

• Delivery Timeline : Overall Level Datasets (India Mobile Service / India Mobile Handset)

Week of 2nd August 2010

: Supplementary Level Datasets (telecom circle wise)

2 days from order thereafter from date of order

: PowerPoint Report

1 week per dataset report thereafter from date of order

• Reporting Format : Query access based online dataset

 India Mobile 2010
(Information Coverage)

Size Estimates of Mobile Users in India

(All India, Urban/Rural, By Circles, By Operators, By Connection Tech, By Connection plan)

• Total mobile phone using households, No. of mobile phones users per household, Total no. of connections (SIMs) and handsets in the
household
• Total mobile phone using individuals, No. of mobile phones per individual (SIMs, Handsets), Cumulative base of active mobile phone
subscriptions (SIMs) and handsets, SIMs and handsets bought in last 6 months, SIMs and handsets likely to buy in next 6 months

Geographics of Mobile Users

• Region, State, Urban/Rural area, City Type/Village Type, Top 25 individual urban districts

Mobile Usage Habits

• Connection Usage: No. of active SIMs, Service providers of all SIMs, Type of connection technology, Type of connection plan, Average
minutes talked daily, Monthly bill, Whether will switch connection if number portability becomes operational
Most used SIM, Service Provider of most used SIM, Services subscribed to on this most used connection
Whether uses internet on mobile phone

• Handset Usage: No. of active handsets, Handset brand and model, Handset price
Handset for most used SIM, Handset brand and model of most used SIM, Features present on this most used handset
Whether listens to music on a mobile device
 India Mobile 2010
(Information Coverage)

Personal Demographics of Mobile Users

• Gender, Age, Marital Status, Generational classification by age, Status in the household (CWE or other earning member or dependent
member of the household)
• Occupation, Individual Income classification (if earning), Education, Medium of Education
• Religion, Community, Caste, Mother Tongue, Preferred language of reading

Personal Psychographics of Mobile Users

• Most important priorities in life currently, Current hobbies and interests, Living celebrity currently identify with the most
• Favorite indoor entertainment activities, Favorite outdoor entertainment activities
• Parameter that defines ‘status in the society’ for them, Desired professional qualification for self/children (as applicable)
• Self perception of own physique (physical fitness and looks)

Personal Consumption Lifestyle Orientation

• Personal Consumption Lifestyle classification
• Level of socialization/social influence (how inclined to interact with others in spending spare time at home, outside, in party/get-
together, in solving a problem, in deciding to buy products/services)
• Level of consumption Impulse (how inclined to keep abreast with lifestyle trends, buy what’s latest & trendy, frequency of replacing
things at home, frequency of shopping, enthusiasm towards shopping, whether to consume or save if income increases, whether to
consume or save if income declines)
• Buying Orientation (Price-quality orientation), Attributes give weight-age to when buying, Factors give weight-age to when deciding
place of buying, whether responded to a marketing/advertising stimulus in the past
 India Mobile 2010
(Information Coverage)

Other Personal Consumption Habits & Lifestyle

• Type of vehicle driven (car, scooter, motorcycle), Whether owns a credit card, no. of credit cards owned, card types
• Whether a computer user and type of computer if used at home
• Whether an internet user, place from where accessing internet, whether uses internet using laptop while traveling
• Whether holiday in India and frequency of taking such holidays, Whether holidays abroad and frequency of taking such holidays
• Whether drink alcohol and type of alcohol consumed, whether smokes cigarette and type of cigarette smoked
• Whether uses certain lifestyle products and the brands used (Jeans, Sports shoe, Deodorant, Bottled/Mineral water,
Cornflakes/Processed cereals, Packaged Fruit Juice, Eating Fast Food, Home delivery of food, Air Travel, 3Star+ hotel)

Household’s Socio-Economic Profile

• Family classification by lifecycle stage, Family size
• Highest occupation & education levels in the HH, Neo-SEC Classification, CWE Occupation & Education, Conventional SEC classification
• Monthly Household Income (MHI), Sources of Household Income, No. of earning members in the family, Average per capita household
income, Spending power classification, Ownership status and size (carpet area) of house living in
• Asset owned in the household (House, Land, Car, Motorcycle, Scooter, Bicycle, B/W TV, Color TV, TV Connection, Fridge, Washing
Machine, Air Conditioner, Microwave, Music system, Portable music player, VCD/DVD player, Regular Camera, Digital Camera, Video
Camera, Computer, Video Games, Food processor, Water purifier, Toaster/Sandwich maker, Power backup, Landline phone, Tractor,
Tube well/Pump, Transistor/Radio)
• Type of asset owned in the household and brand owned for the following assets (Fridge, Water purifier, Color TV, TV Connection,
Washing Machine, Car, Motorcycle, Scooter, Computer)
• Financial asset ownerships (Saving Bank Account, Fixed Deposit, RBI/Govt. Bonds, Demat Account, Medical Insurance, Accidental
Insurance, House Insurance, Mutual Funds, Company Shares/Stocks, Chit Fund Deposits, Crop Insurance)
 India Mobile 2010
(Information Coverage)

Personal Health Profile

• Whether suffers from any serious lifestyle disease and which one (Low Blood Pressure, High Blood Pressure, Diabetes, Thyroid
Problem, Arthritis, Chronic Bronchitis/Asthma, Spondylitis, Obesity, Piles), Preference for type treatment/medication for the serious
lifestyle disease suffer from
• Preference for type treatment/medication and brands used for some casual lifestyle diseases when they occur (Cough & Cold, Head
ache, Muscular pain, Indigestion, Acidity, Acne/Pimples, Fever, Allergy, General weakness, Toothache)

Personal Media Usage

• Whether use TV, Radio, Newspaper and Internet, with frequency of usage on weekdays and weekends
• Type of TV content watched and the 3 most watched TV channels for each type (Entertainment/Serials/Reality Shows, News, Movies,
Music, Business News & Info, Spiritual/Devotional, Sports, Cartoon)
• Type of newspaper/magazine read and the 3 most read brands for each type (Regular Newspaper, Business Newspaper, Regular
Magazine, Business Magazine)
• 3 most listened to radio channels
• Dominant (most used) media
 Contact Details
• Address : 3, Kehar Singh Estate, 1st Floor, Westend
Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030

• Telephone : +91-11-29535098, +91-9811256502

• Contact Person : Sanjay Tiwari

• Email : sanjay@juxtconsult.com

• Website : www.juxtconsult.com
Thank You!