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Data Inevitability, Consumer Expectations and

Cross Device

Inevitability, Complexity, Consumer Expectations

Digital Connectivity and Cross-Device Linking

if people like you theyll listen to you, if they trust theyll do business with you
-Zig Ziglar

2017 Acxiom Confidential | All Rights Reserved | Internal Use Only 1


Inevitability, Complexity and Consumer
Expectations
Consumers Have High Digital Expectations
90% of Worlds Data Created Last 24 Months
IoT is Here
Everyone & Everything Generating Data
Highly Observational - Different than Traditional
Connected Devices always on, second-by-second observation
Fully sensor embedded environments
Machine Learning, Artificial Intelligence
Algorithmic/Software Ethics
Data Driven Experiences
Acceleration

The Most Successful Companies are the Worlds Most Effective Users of Data
2017 Acxiom Confidential | All Rights Reserved | Internal Use Only 2
Inevitability
OMbra The Ultimate Smart Bra

Revolution in Sports Tech


Breathing Rhythm
Biometric Effort
Biometric Coach

IoT sensors married to consumer PII = sensitive data everywhere


2017 Acxiom Confidential | All Rights Reserved | Internal Use Only 3
Interest and Intent Signals Everywhere
Connected Home

Observational data - Just the way it works


2017 Acxiom Confidential | All Rights Reserved | Internal Use Only 4
Smart Cars
Smart cars today: 3000 sensors
Smarter cars: AI agents
Smartest cars: powerful mobile computing
Highly observational

Fully autonomous vehicles 2021


2017 Acxiom Confidential | All Rights Reserved | Internal Use Only
5
Smart Cars
Smart cars today: 3000 sensors
Smarter cars: AI agents
Smartest cars: powerful mobile computing
Highly observational

Fully autonomous vehicles 2021


2017 Acxiom Confidential | All Rights Reserved | Internal Use Only
6
Interest and Intent Signals Everywhere

Observational data - Just the way it works


2017 Acxiom Confidential | All Rights Reserved | Internal Use Only 7
Interest and Intent Signals Everywhere

Observational data - Just the way it works


2017 Acxiom Confidential | All Rights Reserved | Internal Use Only 8
Interest and Intent Signals Everywhere

Observational data - Just the way it works


2017 Acxiom Confidential | All Rights Reserved | Internal Use Only 9

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