Presentation on

the
Relation B/W

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~ ording to the ´Father of
Marketingµ ² Mr. Philip Kotler

´Marketing is the so ial

pro ess by whi h individuals
and groups obtain what they
need and want through
reating and ex hanging
produ ts and value with
othersµ.
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Êndifferentiated marketing
assumes everyone is the same and
aims a parti
lar prod
t at
everyone.

Differentiated marketing
aims the prod
t at spe ifi
segments in the market. The
ompany may be trying to sell
exa tly the same prod
t to
different segments b
t it will
hange its promotional methods
and the image it reates.
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 Third type is --- Con entrated
marketing
is when the message is aimed at
j
st one small market.


 

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~dvertising is ~ny Paid Form
of Nonpersonal Presentation
and Promotion of Ideas,
Goods, or Servi es by an
Identified Sponsor.

Mr. David Ma Kenzie Ogilvy is

known as Father of
~dvertising

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 ~


Print media ² Newspapers,
magazines, jo
rnals,
bro h
res et .
~
dio Vis
al Medi
m ² T.V ,
Radio , FM et .
O
tdoor ~dvertising ²
Hoardings, pamphlets et .
Campaigning ² Samples,
o
pons, dire t mails et î
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~s Per Philip Kotler -
~ name, term, sign, symbol,
or design intended to
disting
ish the goods and
servi es of one seller from
another and to
differentiate them from
those of ompetitors.

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Brands like in apparels, food &
beverages is very ommon in
day to day life«like«.
‰ Levi·s
‰ Lee
‰ M . Donald's
‰ D·damas «.and the list is
endless«!!!!
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~ premi
m brand typi ally osts
more than other prod
ts in the
ategory
~n e onomy brand is a brand
targeted to a high pri e elasti ity
market segment
~ fighting brand is a brand
reated spe ifi ally to o
nter a
ompetitive threat
~n employment brand is reated
when a ompany wants to b
ild
awareness with potential
andidates m
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Now, learly we an see that there is a
differen e between the lose knitted
marketing, advertising and
branding««
~dvertising is a single omponent of
the marketing pro ess.
It involves the pro ess of developing
strategies s
h as ad pla ement,
freq
en , et . ~dvertising in l
des the
pla ement of an ad in s
h medi
ms
as newspapers, dire t mail, billboards,
television, radio, and of o
rse the
Internet. ~dvertising is the largest
expense of most marketing plans, with
p
li relations following in a lose m6
se ond and thirdl market resear h..
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Then omes randing«it
omes onl after advertising
is done and hen e the rand
is a epted  the
stomers
and is eing p
r hased«this
means
stomers develops a
interest in the prod
t and
hen e prefer it over its
ompetitors«.
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To make it more lear lets have
an eg«.like«. ~ soap rand
promotes its prod
t as a ´soft
soapµ --- it is Marketing
üThen soap rand sas via ads
-- it is a ´soft soapµ.
-- it is a ´soft soapµ.
-- it is a ´soft soapµ ---- this is
~dvertising.
ü Now the
stomer p
r hases n
a epts that it is a ´soft soapµ ---
it is Branding.
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S
nn Goal
T
shar P
ri
Vishiha ~nand
Meeta ~rora

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