Casey Cadenhead

Noah Deitch
NEVER STOP RUNNING Caleb Hayter
Jonathan Quinn
Shane Stevenson
OUR TEAM

Jonathan Quinn Shane Stevenson Casey Cadenhead Noah Deitch Caleb Hayter
Finance Marketing Accounting / MIS Finance/Accounting Business
Class of 2019 Class of 2018 Class of 2018 Class of 2018 Economics
Class of 2018
OUR QUESTION
Do you ever find yourself in a place
where there are either few or no outlets
available to charge your device?
Are you frequently on the move?
Is it important to you that your phone
stay charged throughout the day?
OUR SOLUTION: MEET POWER UP
Meet POWER UP our movement charged phone case. Through our newly developed
technology, you will be able to walk your way to power.
Heres how it works:
Utilizing a self charging battery similar to that which is in a movement powered
watch, as you move your phone case will charge itself and your phone. It acts as a
extra battery pack, continuous charger, and an emergency charger (with its back
power hand crank).
This is an all in one solution to an on the go persons power needs.
 OUR PRODUCTS DESIGN

IMAGE OF CRANKING ROD

BOTTOM VIEW OF CASE

FRONT OF PHONE BACK OF PHONE

 THE MONEY AND MARKET MONTH BY MONTH
BREAKDOWN FOR 1ST
UNITS SOLD

YEAR OF SALES
What we think we can charge per case : $65
Month 13 1,000 *including pre-sale*
Who are we targeting : Phone users that are on the go a lot Month 14 1,500
and need their phones ON almost constantly.
Month 15 2,000
The competition : There are no other cases in the market with Month 16 3,000
our unique design model, but the primary competitors are
Month 17 4,000
Apple Inc. with their phone charging cases and Zagg Inc.s
Mophie Case Month 18 5,000
Month 19 6,500
Estimated Sales : In the first month of sales we aim to sell
Month 20 9,000
1,000 units. We aim for 100,000 sales in the first year (see
chart) Month 21 11,000
Month 22 13,000
Month 23 19,000
Month 24 25,000
TOTAL SALES 100,000
 CURRENT MARKET TRENDS

Apple Inc.= $84.26 billion in 2016 sales revenue compared to $70.54 billion
in 2014

ZAGG Inc.= 49% increase in sales from 2015 to 2016 ($401.69 million from
$269.3 million)

13 million iPhone 6S/6S Plus sold within first 3 days of launch

Trend shows increasing demand in iPhones production with each new release
(see chart)
THE COST : WHAT WE NEED
Research and Development : $7,500
Prototype Development : $5,000
Production/Manufacturing Costs:
Variable Costs 63% of revenue
Direct Materials/ Production

Manufacturing Overhead Costs 23% of revenue

Labor $263,422
Facilities $30,780
Total... $294,202

EBITDA 14% of revenue

INTO THE FUTURE
PREDICTIVE MODEL
Year 2 Year 3 Year 4 Year 5
Opportunity for Growth : 35,000,000
30,000,000
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
0
Unit Sales Sales Revenue Gross Profit
Investors: We aim to get around $50,000 from investors when we enter into stage 2
which will allow for $43,000 to be used for invested capital and to cover the
production costs for presale demand.
QUESTIONS?
Contact Our Team Lead Jonathan Quinn:
jonathanquinn@email.arizona.edu

And Remember:
REFERENCES
"AAPL Income Statement." NASDAQ.com. N.p., n.d. Web. 05 July 2017.
<http://www.nasdaq.com/symbol/aapl/financials?query=income-statement>.
Inc, ZAGG. "ZAGG Reports 2016 Fourth Quarter & Full Year Results; Provides 2017
Outlook of $470 to $500 Million in Net Sales." GlobeNewswire News Room. N.p., 07
Mar. 2017. Web. 05 July 2017. <https://globenewswire.com/news-
release/2017/03/07/933074/0/en/ZAGG-Reports-2016-Fourth-Quarter-Full-
Year-Results-Provides-2017-Outlook-of-470-to-500-Million-in-Net-Sales.html>.
Molina, Brett. "Apple Sells 13 Million IPhones over Weekend." USA Today. Gannett
Satellite Information Network, n.d. Web. 06 July 2017.
<https://www.usatoday.com/story/tech/2015/09/28/apple-sells-13-million-
iphones-over-weekend/72962902/>.