MEMBERS:

Murillo Barrientos, Yulisa

Soto Jacinto, Jhazmn
Trujillo Meza, Brander
Vasquez Delgado, Diana
 KEY KEY ACTIVITIES VALUE CUSTOMER CUSTOMER
PARTNERS PROPOSITIONS RELATIONSHIP SEGMENTS
Customer service S
Supplier Friendly service. Promotions and People who looking for
Product Suppliers management Fast, convenient and discounts variety of products for
Advertising reliable market. Automated Services the everyday
Strategies Good service consumer.
Salespersons
Quality Control Variety of products Personalized and
Services you need in your exclusive attention Students and workers
Company's partners
Staff Management daily life. who require quick
Quality Control attention and low
ICT staff
Systems Different and prices .
cheaper products. Age: 15-40 years
Social Classes: B/C/D
KEY Tambo + in many CHANNELS
RESOURCES places (80 shops) Social Media
Web page Website
Social Networks Branches
Qualified Staff Leaflet
Products
Success Branches

COST STRUCTURE REVENUE STREAMS

Brand Promotion
Personnel Asset sale
Products Discounts Supplier discounts
Renting
Equipment
 Selling variety of products of first necessity,
which provides to the customers a shopping
experience, where the company meets the
expectations with good quality products and
competitive prices.
 By 2022, we will be the chain of minimarkets,
the Peruvian market, preferred by consumers;
for being synonymous of quality and guarantee,
and be within the reach of the pockets of all
consumers.
MEMBERS:
Murillo Barrientos, Yulisa
Soto Jacinto, Jhazmn
Trujillo Meza, Brander
Vasquez Delgado, Diana
 SWOT Analysis
S
TRENGTHS

Variety of products
It has branches in
W EAKNESSES

several commercial Possible bad attention

areas
Internal
from staff.
factors
Tambo has suppliers of Poor performance
recognized brands monitoring of its 80
Optimal Working branches.
Environment
Strategy Location

O T
PPORTUNITIES HREATS

Laws & Regulations

Favorable market trends External
Unsatisfied customers
Possibility of locating new High number of direct factors
branches in commercial competitors
areas Inflation
Customer loyalty

Positive Negative
 STRENGTHS WEAKNESSES
Internal
Variety of products
factors Branches in commercial areas Possible bad attention
Suppliers of recognized brands from staff.
Strategy Location Poor performance
External Extended hours of customer monitoring of its 80
factors service branches.

OPPORTUNITIES S-O Strategies WO Strategies

Favorable market trends
Possibility of locating new
Offer discounts and promotions Creating promotions or
branches in commercial
to frequent customers. discounts of the different
areas Plan new branches in strategic products.
Customer loyalty areas to take advantage of Hire personnel to be in charge of
trends. the monitoring and control
inside the branches.
THREATS ST Strategies WT Strategies
Unsatisfied customers
High number of direct Provide training to workers to
Develop an App so that the
competitors client can find Tambo closer provide better services in order
Inflation with real-time information of to avoid customer
Laws & Regulations the products available. dissatisfaction.
Establish exclusivity contracts Implement IT that all branches
with key suppliers in order to are controlled from end to end
offer exclusivity. to have a competitive
advantage over competitors.