Professional Documents
Culture Documents
PRESENTED BY
M.S MOHAMMED JASSIM
B1878
MBA A
INTRODUCTION
Crush
Jams
Restores
Toppings
Lounge
Mazaana
Squash
Falero
Bars and Jellies
Coolz
COMPETITORS
FRUITOMANS
MALAS
HAPPY
KISSAN
HERSHEYS
CHALLENGES IN THE MARKET
STRENGTH
Production capacity of three plants
Wide variety of products
Market leader position
Products available all over the country
High brand name
WEAKNESS
TITLE:
Company has a monthly sales of 30 lakhs per month from the state
Kochi district have the most sales in Kerala
Mapro products stored in outlets are few in numbers
To find out reasons why the brand is not effective in Kerala
TOOLS USED FOR DATA COLLECTION
Questionnaire
Interviews
Observation
SAMPLING AND SAMPLE SIZE
The total population of stores in the district consist of more than 1000 stores.
The output and data generated only gives a representation of 300 outlets included
in the survey
It has been 10 years since Mapro has started its operation in Kerala.
The brand is still not popular in the state in spite of many years of operation.
The main drawback that the company has is that it has failed put forward effective
advertisements and promotional strategies.
The competitors have identified the weakness of the company and has taken
advantage of them.
Mapro offers almost the same quality as that of the competitors.
The company needs to rethink on its pricing and marketing strategies to have a
better position in the market.
Suggestions