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SUGGESTION:
As Lora Brill, we would authorize the launch of this product in France. It seems to be adapted to the current customers’
needs and expectations regarding cereals. Consumers tend to look for healthier alternatives, thus we can predict they will be
receptive to the Healthy Berry Crunch. As there are a lot of potential future competitors, we recommend to launch it very
quickly in order to do a timely investment and raise United Cereal’s market shares.
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QUESTION 2
SUPPORTING FACTS CONCERNS
SUGGESTION: Though Eurobrand plan may have lots of bnefits in long-run, it is not the right time to launch the brand
across the whole European market because of many complex issues that haven’t been addreesed yet. We suggest to delay
the launch of the Eurobrand on large-scale in order to have deeper research into the market penetration & organizational
restructure strategies.
We recommend to carry out the projects in multiple stages. UC can first launch the brand in France in order to test
customers’ reaction to the European-coordinated taste. Based on observations of France market, they could gradually
modify strategies before expanding to other market & finally launching on large scale. By doing so, they also have more time
for organizational restructuring and lessen budget constraints while securing their early presence in the product segment.
QUESTION 3