Professional Documents
Culture Documents
Company-Brand Line
Strengths/Competitive Advantage
Backward integration
Diversified goods portfolio across Consumer
Durables Sector
Multi brand strategy
Wide range of sales and service network
Global company
Weaknesses
Image of low to medium cost company
Diversification into too many sectors
Cannibalisation
Backward integrations
expenditures
Availability of new
üDecision maker or models
decision-making unit
Low switching costs
Generally Housewife’s in
Attractive financing
case of convenience of schemes
use Other population
dynamics
üMarket segments
Urban Market
Not much impact of Global Liquidity crisis leading to increased purchases
On an average increased by 8% in 200809
PFCE expected to be higher by 4.7 per cent in 200910.
Rural market
Over 300 million people moving up from
the category of rural poor to rural lower
middle class between 2005 and 2025
Rural consumption levels are expected
to rise to current urban levels by 2017
Overall number of rural households
estimated to grow from 135 million in
2001-02 to 153 million in 2009-10
As per an NCAER report, compared to
urban areas, the ‘lower middle income‘
group in rural areas has nearly
doubled.
implications
High scope in the rural market
Increase in spending power
Shift to flat screen and LCD TVs
Competitors
Television
Videocon has a good
Follower Samsung
Follower Godrej
http://www.businessworld.in/index.php/Videocon-s-Identity-Crisis.h
www.indianbudget.nic.in
Indian Council for Research on International Economic
Relations (ICRIER)
Databases – CMIE IAS, CMIE EIS, CRISIL, PROWESS,
CAPITALINE
Thank you