DERIVING STRATEGIC ADVANTAGES THROUGH

CIRCULAR ECONOMY & INDUSTRIAL ECOLOGY

Group No- 03
Members :
Kumar Vaibhav - MP 15019
Kundan - MP 15020
Neelam Jha - MP 15024
Sachin Kr Jha - MP 15037
 Agenda
• Resource consumption- Linear Model
• Linear Economy Vs Circular Economy
• Circular Economy- Restorative by Design
• Promising business opportunity
• Future Scenario
• Industrial Ecology
• Benefits of Industrial Ecology
• Strategic Advantage
Linear Model of Resource Consumption
CYCLES IN CIRCULAR ECONOMY
The circular economy-an industrial system that
is regenerative by design.
Increasing circular activities is a promising
biz opportunity for a variety of products
Circular
activities as
promising
business
opportunity
Mobile phones : Reuse & remanufacturing
as a viable alternative to recycling
Potential Cost Savings with adoption of circular steps in EU ( in billion
520-630
USD) (19-23%)

Motor Vehicles

340-380
(12-14%)
Machinery & Equipment

Electrical Machinery &

apparatus

Other Transport
Furniture
Radio, TV & communication

Medical Precision & Optical

Equipment
Office Machinery & Computers
Transition scenario Advanced scenario

Source : Ellen Macarthur Foundation

Circular Economy Opportunity-2030 Scenarios
 INDUSTRIAL ECOLOGY

“Systems-based, multidisciplinary
discourse that seeks to understand
emergent behavior of complex
integrated human or natural
systems“
Industrial ecology is the study of
material and energy flows through
industrial systems.
 Strategic advantage of Industrial Ecology

• Revenue Generation
• Cost Savings
• Reduced Liabilities
• Competitive Edge of Regulatory Flexibility
• Enhanced Public Image
• Market Leader
 Ricoh — Resource recirculation
• Ricoh, provider of managed document
services, production printing, office
solutions and IT services.
• Established the Comet Circle in 1994 as a
catalyst for reducing environmental impact
• Raw materials are designed &
manufactured such that they can be
recycled.
• Re-enters market under the Green Line
label with the same warranty scheme that
is applied to new devices

• Ricoh’s objectives are to reduce the input

of new resources by 25% by 2020 and by
87.5% by 2050 from the level of 2007
 Philips- Lighting as a service
• Philips has a track record in the collection and
recycling of lamps.
• In the EU, Philips has a stake in 22 collection
and service organizations that collect 40% of
all mercury-containing lamps put on the
market and with a recycling rate greater than
95%.
• In its Consumer Lifestyle group, where it
makes domestic appliances, it is asking for
10% recycled materials in its total portfolio by
2015, compared with a 2% target in 2012.
• New way to achieve their sustainability goals:
High lighting performance, high energy % Turnover from green
efficiency, and a low materials footprint products
Plan Actual

51

55 55
30

2007 2012 2013

‘Pay for Lux’- Philips & Turntoo
• Effective systems
management resulted
in a total energy
reduction of 55% – 35%
as a result of
the LED installation,
but also through
optimisation by Philips;
another 20% reduction.
 Vodafone — Offering consumers access
• Vodafone is one of the fast
movers in the ICT industry.

• Vodafone New Every Year/Red

Hot and Buy Back programmes ,
which allow the company to
strengthen their relationship with
customers.

• Vodafone launched the New

Every Year/Red Hot programme in
2013 and has been receiving very
positive feedback from
customers.
Coca Cola Enterprises
 Coca Cola Enterprises Cont’d……
• CCE has invested €13 million in
establishing two plastics recycling
joint ventures: Continuum in Great
Britain with ECO Plastics, and
Infineo in France with APPE.
• Continuum – Producing 25000 tons
of PET per year.
• The project saves around 33,500
tonnes of CO2 per year, the
equivalent of taking over 15,715 cars
off the road.
• In France, the Infineo joint venture
has boosted the capacity of APPE’s
reprocessing facility by 70%. The
enlarged plant now recycles 20,000
additional tonnes of plastics per
year
Wear 2 – De-brand & Reuse
 Recyclable Ship

As a result, the materials – including 60,000

tonnes of steel per ship – can be sorted and
processed more effectively, maintaining their
inherent properties and hopefully commanding
a better price when re-sold
Bunge- Agribusiness & Food Company
Ecosystem at Kalundborg , Denmark
 Industrial Ecology in Kalundborg
• Saves resources:
– 30% better utilization of fuel using combined
heat + power than producing separate
– Reduced oil consumption
– 3500 less oil-burning heaters in homes
– Does not drain fresh water supplies
• New source of raw materials
– Gypsum, sulfuric acid, fertilizer, fish farm
Circular Economy In Steel Industry
 Industrial Ecology
Case Study - TATA STEEL
Coking Coal Waste - BF Gas , Coke plant gas as Fuel LD Gas as Fuel

Steam Boiler Power Generation

Iron Ore Fines

Pellet Plant

Liquid
Degasser

Granulated Slag Cement

Use of By Product for value generation

Material Flow Value generation
Iron Ore fines are agglomerated
in to pellets and then indurated
using furnace to create iron ore
pellets.

These are fed to blast furnace or

DRI Plant as part of the process
to make steel .
Sinter is agglomeration of Ire Ore in
porous Lumps that is input for Blast
Furnace

It promotes the calcination reaction of

the limestone (CaCO3 =CaO + CO2)
outside of the blast furnace hence
saving heat consumption in the blast
furnace.
 Way Forward
• Hydrogen Harvesting through slag granulation
/quenching process
– TATA Steel has filed Indian and International patent to use
waste heat of molten slag from Blast Furnace.
• Plan of adopting of HIsrana Technology to produce low
carbon steel
– Wider range of raw materials can be used Including
recycling material
– 20% less emmision of CO2
– Eliminates two energy intensive preparatory step.
• No need to cluster fine iron ore into sinter or pallet
• No need to convert coal into coke as there is in conventional blast
furnace Iron Making
Thank You !!!