Are Your Retailers Wired?

Your Host:
Jeff Wakefield, Director of Marketing
Vx Solutions Wireless Positioning:
Dave Talach, Director of Product Marketing
Software Support for Wireless Terminals:
Marco Mabante, Vice President Compliance
NURIT 8000 Retail Applications:
Guy Gotlieb, Product Manager
Are Your Retailers Wired?

Objectives
• Understand The Benefits of Wireless Terminals for Retailers
• Understand VeriFone Wireless Terminal Positioning
• Understand How The Software Products Will Support Wireless
• Understand the Nurit 8000 Terminal Features
• Understand Nurit 8000 Retail Applications
• Be Prepared to Discuss Wireless Applications with Your Customers

• Wireless Solutions Will Be Released During 2007

– More Details Will Follow About Those Solutions
– Provide Marketing With Feedback About What Retailers Want

• There Will Be A Test At The End Of The Presentation

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Agenda

• Vx 570, Vx 610 & Vx 670 Overview

• When to Use Which Product
• BlueTooth, WiFi, GPRS & CDMA

3
Marketing – Value Proposition

Merchant POS Benefits: Host

• “Cost saving”
– Lower cost communications
POS
– Share access with non-POS devices
– Phone line replacement
Shared
– Reduced Total Cost of Ownership Access Internet

• “Speed of service” Business

– 2-4 second transactions Web/Email
– Improved customer service
– Eliminate need for offline floor limits

• “Enhanced portability” Mobile

– Improved coverage POS
– Lower cost of service
– Lower initial hardware cost
– Increased card acceptance 4
Segmentation: When to Sell What

Pay at
the Table Taxi/Limo Home
Hand Held shopping Transportable
Retail Line Home Services “parties”
Busting (delivery, repair)
Hotel/Event Retail Mall
Concessions (“line busting”) Carts/Kiosks
(in-seat
service)
Flea Market

Parking Concessions
(countertop)

General Retail QSR

Fixed
Mall Stores

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Fixed: Vx 570 Specifications

VX Solutions Traits
• 32-bit ARM 9 processor (200 MHz)
• PCI approved internal PIN pad
• ATM style user interface
• 14.4kbps high-speed modem or
Ethernet/dial
• Triple track MSR
• Fast 18 lines per second printer, clam
shell loading
• 8 x 21 graphics display

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Fixed: Vx 570 Packs a Punch!

• Enhanced performance
– Faster processor, Faster printer
– Standard high speed modem
• Enhanced security
– VeriFone Flexible secure scripts
• New Applications
– Larger memory (starts at 6M, option for more)
– USB port
• Future proof design
– Modular communications and SAMs
• Ethernet, Wireless
• Extra USB port
– 3 peripheral ports
• Optional oversize paper roll
– Less time spent changing paper rolls
• New look and feel
– Larger, white, easy to read display
– Improved paper open latch
– Enhanced ergonomics on card swipes
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Transportable: Vx 610 Overview

“Portable Powerhouse”
• Transportable/portable
• Dependable and familiar
• Performance-oriented
– High speed 200 Mhz ARM9 processor
– High speed printer (18 lines / sec)
– Long lasting (Omni 3750) paper roll
– Long lasting Li-Ion battery
• 7.2V, 1800mAh
• ~200+ of transactions
– All in one design (telco,charger, serial)
– Breadth of technology
• GPRS, CDMA, Wi-Fi, Offline
– Modular future proof design
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Transportable: Vx 610 Summary

• Reliability, Dependability, & Trust

– Quality & Performance
• Long Lasting Battery
– Ask battery type & capacity, NOT # of transactions
• High Performance RF (Radio Frequency)
– External vs. Internal (Form vs. Function)
• All-in-one design
– Integrated Charging, Battery Back-up
• Modularity
– Future-Proof Investment
• Easy to Train/Support
– Application, Documentation, Knowledge re-use

• Sales/Development for 60+ countries

Argentina, Australia, Bermuda, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Dominican
Republic, Ecuador, Egypt, Finland, France, Greece, Guatemala, Hong Kong, Iceland, Indonesia, Ireland,
Israel, Jamaica, Jordan, Kuwait, Latvia, Malaysia, Mexico, Nigeria, New Zealand, Panama, Peru,
Philippines, Poland, Puerto Rico, Romania, Russia, Saudi Arabia, Serbia, Singapore, Slovakia, South
Africa, Sri Lanka, Switzerland, Thailand, Turkey, UK, U.A. Emirates, USA, Venezuela, Yemen

9
Handheld: Vx 670 Overview

Unique Selling Propositions:

1. Form Factor (Size)

2. Usability (MaxUI)
3. Spill Resistance

– Secondary:
• Verix V O/S
• Style & Ergonomics
• Advanced Security
• POS Integration
– Advanced Security
– Consumer Friendly UI

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Technical Specifications/Comparison

• Vertical MSR, Front Insert Smartcard

• ARM 9, 200mhz, Verix V
• 6MB Memory (2 + 4)
• CommServer, UCL, TCP\IP, IPDL …
• VeriCenter Enabled
• LAN / WAN Comm. Options
– WiFi – supports WPA – PSK
– GPRS (Future)
• Removable Battery
– 1200 or 1800mAh options
• 128 X 128 Display, White Backlighting
• Backwards Compatibility Mode (BCM)
• ATM Style User Interface, Backlit Keys
• Lightest & Smallest Integrated M-POS

Features Vx670 (SLM) Sagem 930 Ingenico 7700 Nurit 8000

Max UITM Yes No No No
LCD 128 x 128 128 x 64 128 x 64 128 x 128
Back-Light White Green Green Green
Memory 6MB 8MB 6MB 6MB
Battery (mAh) 1200 & 1800 n/a 1700 1450
USB Yes - 2 Yes - 2 No No
Base Yes - Modular Yes - Fixed Yes - Fixed Yes - Fixed
Spare Battery Yes - Optional No No Yes - Base
Swipe Vertical Slim Vertical Slim Vertical Slim Horizontal
Weight 450g 475g 598g 544g
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Wireless Technologies

Local Area Network

(LAN) Metropolitan Area
Bandwidth (Mb/s)
Network (MAN)

100
4G
WIMAX
10
WI-FI
Wide Area Network
(WAN)
1
3G - EDGE/WCDMA/CDMA2000 1x EV

0.1
Bluetooth
2.5G - GPRS/CDMA2000 1X

0.01 2G - GSM/CDMA/TDMA

Personal Area 0.01 0.1 1 10 100

Mobility (Km)
Network (PAN)

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Technology: Strategy

Wireless is part of the Enhanced Communication Portfolio:

• Proven IP native technologies
• Leveraging broadband / wired investment
– Consolidation of back-end systems (wireless & wired)
• Extending customer’s portfolio's via application re-use
– Better time to market, optimized development resources

Wireless PAN Bluetooth Ultrawideband

Wireless LAN Wi-Fi 802.11

Wireless Metro ti ve
Area Network 802.16 Na
IP
Cellular 2G/2.5G/3G
0.01 0.1 1.0 10 100 1,000
Data Rate (measured in Mbit/sec)

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CommServer

• Insulates applications from specific networking protocols/devices

• Provides diagnostic and network management functions through
intuitive user interface
• Optimizes memory footprint through shared libraries
• Allows for concurrent application sessions

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Software Support for Wireless Terminals

Agenda:
• PCCharge Wireless Support
• IPCharge Wireless Support
• RiTA Wireless Support
• RiTA Pass Through Messaging

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PCCharge Wireless Support

In-Store Network

Processor

WPA WiFi Security

Vx 670 WiFi

• Sidewalk & Flea Market Sales

• Event Concessions like Golf Tournaments & Fairs

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RiTA Wireless Support

SSL Security

Delivery Driver

Corporate Office

Vx670 GPRS

Processor
Store Location

Vx 670 WiFi
WPA WiFi Security

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RiTA Pass Through Messaging

SSL Security

Delivery Driver

Corporate Office

Vx670 GPRS Accounting

CRM

Store Location
POS

Delivery

Pass
Vx 670 WiFi Through
WPA WiFi Security Routing
Table
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IPCharge Wireless Support

SSL Security

Delivery Driver

PCI DSS Approved

Vx670 GPRS

Processor
Store Location

Vx 670 WiFi
WPA WiFi Security

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NURIT 8000 Retail Applications

Agenda:
• NURIT 8000 Overview
• Applications and Solution Examples
• Queue Busting
• Summary

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NURIT 8000 Overview

• One of the most successful mobile terminals

– Strong US Market-Share & Success

• In the market since the beginning of 2002

• Close to 400,000 devices sold worldwide
• Implemented in diverse vertical projects
– Mobile merchants
– Various retail segments
– Lottery
– Wholesale delivery
– Petrol stations
– Taxi services

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What makes NURIT 8000 a success

• Break-through design (2002)

• Large, backlit graphical display
• Touchscreen and stylus
– For drop down menus and forms
– “Virtual keyboard” for text insertion
– “Windows-like” GUI

• Built-in radio for long and short range wireless (GSM/GPRS, CDMA,
WiFi)
• Strong rechargeable batteries
• Secure TCP/IP for integration
• External barcode support
• Large removable SD/MMC memory
• Durability 23
24
Examples: Betek Loyalty & CRM Project

Painter (cardholder) Painter’s card and barcode of Loyalty points saved in

comes to merchant the paint tub read by the back offıce database
NURIT 8000

For every purchase, loyalty points are stored in the database

Gift System sends SMS

Loyalty
Purchase Points
to painter

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 Betek Loyalty System Work Flow

Merchant

Call
Center

Sale
Point Checking IP
Stock Checking
GPRS QUAD Filli Boya
Concentrator DataBase

GSM / GPRS
Network

GSM
Operator
Backbone
TCP / IP
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Examples: Stocktaking Application

• Used for counting inventory

• Terminals usually rented for short term (end of fiscal period)
• Barcode used to scan goods
• Use batch upload/downloads with back office
• Used by variety of SMB retailers (clothing, books, etc.)
• Replaces expensive data collection devices

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Examples: Mobile Technician Application

• For technicians and service personal visiting customers

• Main application modules:
– Service calls and customers
– Pricing, spare parts, accessories and insurance
– Inventory
– Payment transactions
– Variety of reports
– Connects to SAP back office via GPRS (for online queries or FTP)

• Barcode used to scan goods

• Used by the largest home appliance provider in Israel

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Connectivity to other systems

• Need to transfer data from NURIT 8000 to a back office system and
vice versa
– PLUs, prices, special offering, customer information, etc.

• NOS provides built-in support for

– FTP over TCP/IP – typically twice per working day
– SSL for secure transaction sessions
– HTTP or HTTPS for online queries

• Application controls protocol usage and formats

• Flexible connectivity is easy to implement

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What is Queue Busting?

• A solution designed to reduce customer’s queue time

• Ideal in peak hours or seasons (weekends, holidays, etc.)
• One of the ‘hottest’ trends in mobile retail world
– Technology has dramatically improved in the past few years
– Highly acceptable by customers
– Very good ROI for retailers

• Combines mobile POS and barcode scanner

• In most solutions the actual payment is still handled by the fixed POS
– Fixed POS accepts all types of payment
– Security reasons – general lack of PED approval

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Can we offer Queue Busting solutions?

• In principle, the answer is yes:

– We can run POS/ECR applications
– We can use barcode
– We can connect to other systems
– We can provide full payment solutions

• However:
– Most solutions run on other OS (mainly Win CE):
• Huge variety of applications already exist
• Easier to provide same UI as the fixed checkout POS
– Large color display is usually needed
– Integrated barcode scanner is preferred over external
– Ruggedness is needed in some cases

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Nurit 8000 Summary

• NURIT 8000 is highly suitable for a large variety of solutions (retail and
others)
• We can offer both payment and non-payment applications
• Important to understand platform’s benefits and limitations
– Good combination of H/W and S/W with competitive pricing
– We should try to avoid ‘overloading’ (we don’t have full PDA capabilities)

• Our solutions are probably more suited to SMB than Tier I

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Wireless Jeopardy $4,500
$600
$0
1,000
1,500
1,600
1,800
2,100
2,500
3,000
3,100
3,300
3,600
4,000
100
300
Abbreviations Numbers Applications

Metropolitan Model of Nurit Used by largest Home

MAN
$100
Area Network 8000
$100
Wireless Terminal Mobile $100
Appliance Technician
Retailer in Israel

Payment Card Speed of ARM One of Hottest

$200
PCI
Industry $200
200
9 Processor Queue
$200
Retail Busting
Trends

Wireless Vx 670 Display Used by Most Queue

$300
WiFi
Fidelity 128$300
x 128
Size WIN$300
Busting CE
Solutions

WiFi Protected WiFi Used instead of Data

WPA
$400
Access 802.11
$400
Specification Stocktaking
$400
Collection Terminals

General Packet Number of Nurit Loyalty Solution for

GPRS
$500
Radio Service 400,000
$500
8000’s Sold Filli
Paint$500
Paun
Store Chain

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Are your retailers wired?

• There are four wireless terminals to choose from

– Vx 570, Vx 610, Vx 670 & nurit 8000
– Each have their strengths and best applications

• Our software products will support wireless terminals

– More information will be available at NRF

• Linebusting is a highly requested retail application

– Learn more about what your customers need

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