-Working in the areas of Education and Healthcars.
2. What is the USP from other competitors?
-Salman Khan, himself being a brand.
- Unique Design and it does not imitate other premier brand
3. What is the word or phrase which can be easily
associated with the brand?
- Hope , Care and Love
4. What is the Tagline?
-Care, It’s more than just an Instruction on our Label.
5. What is the symbolic representation of the brand?
- It symbolizes Heart- which means giving love
Building the Brand Part 3: Brand Developing Section 3.2 : Brand Strategy
1. Visibility: Charity Events, Fashion Show
and News Papers. 2. Uniqueness: Fashion with a Cause. 3. Credibility: MPSM and Veer Initiative 4. Value & Relevance: 5. Emotional Connection: A feel good factor that is associated with the brand, which helps you to contribute towards Charity. Brand Strategy Brand Positioning Price- Affordable Celebrity Brand Emotion- Sense of care Habits- Distribution- Online and Being Human Store Personality- Commitment and Trust Building the Brand Part 3: Brand Developing Section 3.3 : Designing Brand Identity
Create a Brand Identity That Captures Your
Unique Value : Business Name, Logo & Tagline
To stick in the minds of the consumers, the following
components should be incorporated:
1. Business Name, Company Name: Being Human Clothing,
Marketed by Mandhana Industries.
2. Tagline: Care, Its more than just an instruction on our lable.