I.

Product Introduction Sale Argument

PC1RR
Watch & Record ‘Live Plasma’

HD Ready

Clear Filter with 10,000 : 1

Dynamic & Rich Sound 30W

Heat & Cooling

42PC1RR (Analog)
User Interfaces

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 II. Product Specification PC1RR Series

Luxurious Design & New Digital functions

PC1RR will make your life more dignified.

Glossy Black
• Slim & • Invisible • Icon
Simple Speaker (LED)

Design Identity
Form silver silver silver
Form
Usability
Finishing
Convenience
Technology Usability
• Cable Management • Side AV

• Cable Managem

Finishing

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 II. Product Specification PC1RR Series

“ Watch TV on your own schedule by DVR built in Plasma with 80

PC1RR GB” which can store 30 hours standard-definition programs”

Live Plasma ( DVR)

Design Identity
Convenience
Live Plasma (DVR)
ez-Cable Management
Various Interface
1HDMI

Technology
+

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 II. Product Specification PC1RR Series

“Time-shift : Pause, record and replay Live TV”

PC1RR
Time Shift
Automatic 1hr time-shift (4GB)
Automatic 1hr time-shift even if the channel is switched
Design Identity Power-on time-shift (Automatically when set to AUTO mode
Fast Forward : x2, x5, x10, x50, x100
Convenience
Live Plasma (DVR)
- Time Shift
- Instant Record
- Commercial Skip
- Built-In Box
- External Input Record
ez-Cable Management
Various Interface
1HDMI
Technology

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 II. Product Specification PC1RR Series

‘One touch recording’ with manually operative Recording

PC1RR

Instant Recording
Set time to record TV program
Instant record : 2hr Default recording time which can set manually
Design Identity Constant recording even power is off
Convenience Recording Quality Selectable : High / Basic
Live Plasma (DVR)
- Time Shift
- Instant Record
- Commercial Skip
- Built-In Box
- External Input Record
ez-Cable Management
Various Interface
1HDMI
Technology

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 II. Product Specification PC1RR Series

‘One touch Commercial Skip’ with RC operation

PC1RR Skipping commercials with 1 touch remo. operation. (20 seconds
Fw/Bw)
Commercial Skip

Design Identity
LIVE
Convenience
Live Plasma (DVR) TV
- Time Shift
- Instant Record
- Commercial Skip About 10 min. CF 2~3, about 2 min. About 10 min.
- Built-In Box Skip
- External Input Record
ez-Cable Management
Various Interface Replay
1HDMI
Technology Rec.
No gap,
Program Continue

About 10 min. About 10 min.

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 II. Product Specification PC1RR Series

‘No necessity to purchase additional external Box”

PC1RR No Extra Cable / DVR device / No Extra Money (Monthly fee)

Built - In Functionalities

Design Identity TiVO box

+ No Monthly fee
Convenience
Live Plasma (DVR)
(ex. Sky+)
- Time Shift
- Instant Record STB + DVR
- Commercial Skip
- Built-In Box X-Studio Pro Built-in
- External Input Record
ez-Cable Management
Various Interface
1HDMI
Technology

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 II. Product Specification PC1RR Series

Record from external input

PC1RR Recording video and audio signal input through input jacks / STB, Other
Devices.
Time-shift for external input sources (SCART, S-Video, Composite)

External Input Recording

Design Identity
Convenience
Live Plasma (DVR) SCART

- Time Shift
- Instant Record S-Video
- Commercial Skip
STB (Cable, Starlight )
- Built-In Box
- External Input Record Composite

ez-Cable Management
Various Interface
1HDMI DVD or PS, X-box
Technology

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 II. Product Specification PC1RR Series

Trimmed ez-Cable Management and

PC1RR Swivel Stand for more
convenience

ez-Cable Management
Design Identity
Convenience
Live Plasma (DVR)
- Time Shift
- Instant Record
- Commercial Skip
- Built-In Box
- External Input Record
ez-Cable Management
Various Interface
1HDMI
Technology

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 II. Product Specification PC1RR Series

PC1RR The center of the multi media connecting various

device

Various Interface
Design Identity
Convenience Component RGB
Live Plasma (DVR) : STB / DVD : PC / STB

- Time Shift
- Instant Record
- Commercial Skip RF (Tuner)
: Analog & Digital SCART
- Built-In Box : STB / DVD / VCR
- External Input Record
ez-Cable Management
Various Interface
1HDMI
Technology 1 HDMI S / AV
: STB / DVDRW : Camcorder / VCR / Game

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 II. Product Specification PC1RR Series

All-digital gives the highest quality available.

HDMI
PC1RR A single cable connection means no more confusion, no more
mess.
HDMI

Design Identity
Convenience High quality
Live Plasma (DVR)
- Time Shift
- Instant Record
- Commercial Skip Video + Sound Signal
- Built-In Box
- External Input Record
ez-Cable Management
Various Interface Component
1HDMI
Sound Signal
Technology
Video Signal

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 II. Product Specification PC1RR Series

Key Concept of ’06 XD Engine : “ Naturally Clear Image ”

PC1RR - Improve ‘Clarity’ & ‘Noise Control’
- Strengthen Accurate Color Presentation
Components of XD Engine Sub Functions
Picture Quality Sample Images

Design Identity Sharpness Enhancement Before

Clarity HD Scaling, Sharpness Enhancement,

Convenience Noise Reduction After

Technology Before
Color 3D Colour Control
XD Engine R,G,B + Hue, Saturation, Luminance
Clear Filter = Optimal manifestations of natural colors After

XDS, SRS/BBE Sound

Contrast Dynamic Contrast Before

Analyzes and processes dark and bright in real time to

create images that display definite contrast After

3D Noise Reduction Before

Noise Revises input and output signal deviations to
prevent loss and maintain optimal brightness After

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 II. Product Specification PC1RR Series

PC1RR Clear Filter has enabled to have ‘Glare-Free’ & ‘Extended Clairty’
Picture Quality

Glass Filter Clear Filter

Design Identity External light Air-
layer External light

Convenience
Diffused
Technology Reflecti
on
Clear
XD Engine Double Image
PDP
Clear Filter Image
Module Film
PDP
XDS, SRS/BBE Sound Glass filter filter Module
Communication Point (Competitors) Communication Point (LG)
① Diffused Reflection ② Blurred Image ① No Diffused Reflection ② Clear Image
Laser Pointer
Laser Pointer
No Double
Image
Paper on screen
Double
ImageDiffused No Diffused Paper on screen
Reflection Reflection

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 II. Product Specification PC1RR Series

PC1RR Theater like sound makes you feel as if you are in the theater.

XDS Sound System SRS/BBE Sound System

Design Identity
Upgraded vibration
Convenience plate
Excellent in Noise Control
Technology by improving radiation
XD Engine Impedance.
Clear Filter
XDS, SRS/BBE Sound Neodium Double
ubmagnet
i
Performing Powerful <Original>
Amplitude with Force factor
in spite of the Small Size, <Distortion
>

<BBE>

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 PC1RR Series

＊Nov

SAMSUNG PANASONIC Philips LG ’06 New LG

42S5 42PV500 42PF9967D 42PX5R 42PC1RR

Proven Advantages

• DNIe • Real Mach • Pixel Plus • New XD • XD Engine

• 1,300cd • 3,000 : 1 • 1,200 cd Engine 2006
Picture • Contrast Ratio
• 10,000 : 1 • 8.6 Billion • 3,000 : 1 • 1,000cd • 1,500cd
Color • 1024 x 1024i • 5,000 : 1 • Clear filter • 10,000 : 1
(Alis) • Clear filter

• DACC Sound • Smart Sound • Virtual Dolby • SRS/BBE • SRS

Sound • 15W x 2 • 13w x 2 • 15w x 2 • 15w x 2 • 15w x 2

• Brightness • EPF (MPEG) • Ambi light • EPF (9 in 2) • Analog DVR 80Gb

Sensor •2,000page Text • 1,200page • 1,500 Page Text - Time Shift
• 2,100page Text • 1 Tuner PIP Text • 2 Tuner PIP - Watch & Record
• Analog DVR
• 1 Tuner PIP • Intelligent Eye • 1,500 Page Text
• Swivel Stand
Functions
• HDMI • HDMI • DVI • HDMI • 1 HDMI
• Component / • Component / • SCART 2 • SCART 3 • SCART 3
RGB RGB • Component / • Component / RGB
• SCART 2 • SCART 3 RGB • Side AV
• Side AV • Side AV
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 2006 LG Plasma Marketing Points!!!

2006 LivePlasma Pause & Replay Live TV

 TimeShift : 1hr LivePlasma for Comfort World Cup!
 Instant Recording!
 80G Hard Disk Recording for Entire WC Recording!
 Skip Commercial, What about LivePlasma!
Optimal P.Q. with Clear Filter For optimal Picture Quality on LG Plasma!
 No Double Screening & Display Blurry!
 Much apparent clear picture revitalisation
 Much Lighter & slimmer Plasma

HD Compatible
Leading Tendency with HD Compatibility !
 With right ability to cope with digital picture quality

3D Tech on XD Engine With 3D Technology much vibrant & elaborated Picture

 3 D Noise Reduction & 3D Color Control
 Visible Picture Quality Representation

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