A STUDY ON FACTORS EFFECTING

PURCHASE DECISIONS OF CUSTOMERS

TOWARDS V-GUARD WIRES

ALLWYN CHARLY S. FM-1407 - PROJECT AT V-GUARD,KOCHI

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OBJECTIVE OF THE STUDY
• To understand the purchase preference and behavior of
consumers towards V-Guard wires.

• To acess V-Guard brand imagine in comparison to rival firms.

• To explore the criteria the consumers use for purchasing from

V-Guard wires.

ALLWYN CHARLY S. FM-1407 - PROJECT AT

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V-GUARD,KOCHI
STATEMENT OF PROBLEM
• The consumer decision process explains the internal process as well
as individual behavior for making product or service decisions. The
consumption process is influenced by external factors like cultural,
social, personal, and psychological factors.

• Price
• Quality
• Type of payment

ALLWYN CHARLY S. FM-1407 - PROJECT AT

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V-GUARD,KOCHI
RESEARCH PROJECT DESIGN

• PURPOSE OF STUDY : Descriptive research

• RESEARCH TECHNIQUES : Quantitative

ALLWYN CHARLY S. FM-1407 - PROJECT AT

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V-GUARD,KOCHI
RESEARCH PROJECT DESIGN
METHODOLOGY
• POPULATION : customers and non-customers of V-Guard in Kochi.

• SAMPLING : Non probability sampling will be used for the analysis.

• SAMPLING METHOD : Convenient sampling method will be used to

select the samples.

• SAMPLE SIZE : A total of 100 customers.

ALLWYN CHARLY S. FM-1407 - PROJECT AT

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V-GUARD,KOCHI
RESEARCH PROJECT DESIGN
• DATA COLLECTION : The primary data will be collected by direct
interaction with the customers.

• The secondary data will be collected from company records, journals

and internet.

• ANALYTICAL TOOL : A questionnaire will be prepared and

distributed to the customers and data will be recorded.

ALLWYN CHARLY S. FM-1407 - PROJECT AT

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V-GUARD,KOCHI
 THANK YOU…..

ALLWYN CHARLY S. FM-1407 - PROJECT AT

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V-GUARD,KOCHI