Professional Documents
Culture Documents
account management
creative
media planning and placement
research
agency organization chart
Board of
Directors
[Chairman/CEO]
Pres ident
[COO]
Traffic
account management
Creative
Director (CD) associate creative director
Associate
Creative
Director (ACD)
copywriters
Creative
art directors
Group:
Broadcast Print
Production Production
Traffic
traffic coordinators
media department
account planning
strategy/creative review board
office management
human resources
legal services
accounting
recruitment
3 ways agencies make money
commissions
usually 15% of gross costs
fees
usually based on negotiated hourly rate
incentives
still relatively new and problematic
usually based on performance goals
agency commissions