Professional Documents
Culture Documents
Presented by
Dr. Steven Hitchcock
Associate Lecturer
Office Hours: 3pm-4pm Monday-Thursday
steven.hitchcock@sydney.edu.au
The Organisation
Competitors or market
Industry or sector
The macro-environment
The University of Sydney Page 5
Layers of the business environment cont.
– (Porter, 1985)
– While every graduate of business school knows it, it doesn’t get used that
much as it can be very hard to properly employ properly
The University of Sydney Page 13
The Resource Based View (RBV)
– “The resource-based view (RBV) of the firm holds that certain assets with
certain characteristics will lead to sustainable competitive advantage. All
the traits are required to be present to result in a sustainable competitive
advantage” (Black & Boal, 1994, p. 131)
– Often credited to Wernerfelt (1984)
– There are many theories that fit within the Resource Based View, to some
degree.
– Today we will talk about VRIO which is one such example.
– “One gets paid only for strengths; one does not get paid for weaknesses…”
(Drucker in Grant, 2016)
– Grant (2016) presents another framework within the resource based view.
– As you would have seen in your readings, Grant (2016) clearly links
strengths to strategy
– We will be talking about strategy specifically in Week 6
– This idea of resources and capabilities as pivotal for organizational
strategy was popularized in the 1990s (Grant, 2016)
– The Resource Based View (RBV) is something you will come across a great
deal in your studies.
– Lacks the fourth dimension a.k.a. time
– Its important to remember that while the S and W are very internally
focused, the O and T are outwardly focused.
The University of Sydney Page 27
SWOT
– People
– Human error
– People are not omnipotent
• All analyses are missing some things, likely a lot of things.
– There isn’t a spreadsheet or app (so far) that can apply these
frameworks and conduct these analyses.
– Often, it comes down to a judgement call.
– People can
Make mistakes
Miss something
Forget
Have a bad day
Be prone to hubris
– Time
– The second you complete an analysis – its out of date.
– Even changes that occur during your analysis will go unconsidered
– Any analysis is a snapshot or a picture
– Next week we will be discussing the Value Net Model which you will be
using in your case study to do your Value Net Analysis
– We will also talk about a few ways of using it for your assessment