Professional Documents
Culture Documents
Mission
Vision
Being the leader of the traditional Malay cuisine in Malaysia and also in
the world.
Location
OBJECTIVE OF JALOUR
• Introduce and offer the higher of quality to all product that our company
provide.
• To ensure the traditional malay food product are recognized by future
generation as well as foreigners.
• Introduce the best service to customer and ensure that services are compliant
and avoid any complain from the customers.
The need for the
product
Target Market
Communication
MARKETING 4Ps
PLAN Product
Sample of Jalours
Identify the Marketing strategic
customer
Do the research
• Market,
competitor &
company
analysis
MARKETING PLAN
• THE NEED FOR THE PRODUCT
• Branding : Jalour
• Logo
• Tag line: “deliver it colorfully”
• Follow the trends of people who want something new
• The product should be in line with the customer's trends and tastes
• Maintaining traditional recipes
• Producing a variety of flavors of taste
• Make sure marketing is running smoothly in the process of promoting the product.
• Ensuring that the roti jala is able to compete with other products.
TARGET MARKET
Geography Demographic
• Location: Taman • Target all levels of
Botanic Klang. society
• Strategic location • Suitable for all society
because near the GM • Price, age and income
Klang of everyone suitable
• Easy to find out the for people to buy our
location product
Behavior Context and
• Based on needs, Condition
benefits, use • Use digital targeting
opportunities • Customers visiting GM
• Buying frequency, Klang
customer loyalty,
buyer willingness.
4PS FOR JALOUR
Market Share
35%
30%
25%
20%
15%
• AFTER ENTERED THE MARKET.
10%
5%
0%
Years 1 Years 2 Years 3
Jalour's Warung Pak Din Lontong Klang Coffee Ink D'Garuda
Competitor Analysis
Restaurants Uniqueness
Variation colors in roti jala
Not many competitor produce roti jala (the scale is small)
Jalour Easy to find out the restaurant
Restaurant fast food is other competitor
Have 50 variation on traditional cake
Warung Pak Famous in curry puff cheese
Din Affordable price
Atmosphere like in the village and home
Produce the lontong, nasi lemak
Suitable for breakfast
Lontong Klang Affordable price
Atmosphere like in the village and home
Have a many variation coffee
Suitable for coffee lovers
Coffee Ink Have a modern variation of cake
More to hipster style
Produce the lunch product
D’ Garuda More produce the Indonesian dish
Restaurant in GM Klang
COMPANY ANALYSIS
Ensuring that
Ensuring the Using
the product
vision and Making sure financially,
produced
mission vision everything orderly and
reach the
reaches the goes well. without
desired
desired level waste.
quality level.
Use
technology Comparison
Market place
best in with
condition
promoting competitors
the product
Identify the customer- our target customers
• Geography- klang and shah alam
• Demographic- all society
• Behavior- base on need such as wedding ceremony
• Context and condition- economic condition
This is done by involving all employees during the discussions and decision making. For
example, the feedback given by the lowest level of employees in term of the operations will
alert the management team on how the resources should be purchased and managed. Other
than that, management team will also be able to understand the needs and wants of the
consumers and able to fulfil them through the production.
OPERATIONAL
PLAN
Description of company’s production/operation
SITE PLAN
Material Quantity Price per unit Total
Flour 420 packet Rm2.30 Rm966
Flavors 3 bottle Rm14.75 Rm44.25
- chocolate
“Hershey”
Colorings 4 bottle Rm2 Rm8
- yellow
- red
- chocolate
- green
MATERIAL
Anchovies 7kg Rm16 Rm112
Onion 6kg Rm4.39 Rm26.34
Chicken curry 2 packet Rm4.35 Rm8.70
powder
Curry leaves 1kg Rm2.99 Rm2.99
Dried chilies 4kg Rm6.99 Rm27.96
Coconut milk 4kg Rm10.95 Rm43.80
Ginger 1kg Rm7.99 Rm7.99
Cooking oil 10kg Rm20.39 Rm40.78
Sugar 2kg Rm2.85 Rm5.70
Salt 350g Rm0.40 Rm0.40
Tamarind 1kg Rm4.99 Rm4.99
Spice 500gram Rm4.29 Rm21.45
Total Rm1902.68
GANTT CHART FOR OPERATION
Key FEB MAC APR MAY JUN JUL AUG SEP OCT NOV DEC JAN
Stage ‘18 ‘19
Descripti
on
Purchasin X X X X X X X X X X X X
g raw
materials
Receiving X X X X X X X X X X X
orders
Preparing X X X X X X X X X X X
the
orders
(cooking)
Serve to X X X X X X X X X X X
customer
s
FINANCIAL PLAN
LOAN REPAYMENT
Payment option fixed term loan
1st monthly payment RM1,160.00
Loan amount RM100,000.00
Annual Percentage Rate 3.90%
Term 10 years
Total payments RM139,200.00
Total interest RM39,200.00
BALANCE
Air conditioner 4000 4000 4000