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GLOSSARY

MARKET
meeting of people for buying and selling merchandise;
a space or building in which the market activity can be
held.
GLOSSARY
GLOSSARY
GLOSSARY
PALENGKE
A Hispanic term, meaning, a shopping place of public or
civic ownership and function.

In the Filipino culture, it


is a place where the art
of tawaran or price-
haggling is not only a
standard procedure of
trading, but more
significantly, a tradition.
GLOSSARY
MALL

usually a promenade
or public walk
designed with shade
trees;

or an open or
covered passageway
or concourse
providing access to
rows of stores
GLOSSARY
FLEA MARKET
usually an open-air
market for sale of second
hand items or antiques.

In Filipino terms, it can be


a tiangge or an open-style
market for sale of low-
priced goods; or ukay-
ukay where good
condition second-hand
items are sold.
GLOSSARY

WHOLESALE
the sale of commodities in large quantities, usually for
resale purposes.

RETAIL
the sale of commodities in small quantities, for
ultimate use of consumer
BASIC BASIC THEORIES OF MARKET
THEORIES AND MALL DESIGN
Nowadays, the term “market” has evolved in meaning
from the traditional fresh produce marketplace that
every city and town in the whole world have, to
specialized settings like:
BASIC • the SUPERMARKET, where ‘fresh’ produce are most
THEORIES often ‘frozen’ and the goods are obtained not from
persons but from racks…..
BASIC • …... and one payment is made at the end of a usually
THEORIES long line at one of many cash and credit counters;
BASIC • the SHOPPING MALLS, where the biggest range of
THEORIES goods and services (as they say about the Mall of
America, “everything you need from birth to death”)
can all be found in one department store, or singly in
many different shops housed in one building;
BASIC • and of course, the original of them all, the FLEA
THEORIES MARKET, equivalent to our tiangge, which normally
are temporary, sometimes celebratory events,
organized by a mix of business- and non-business
people, where the goods featured for sale are
oftentimes recycled, or used items like furniture,
clothes, toys, and an assortment of memorabilia ;
SPATIAL SPATIAL FRAMEWORK OF THE
FRAME DESIRED SHOPPING PLACE
WORK
In analyzing the switch of patronage from the
traditional palengke to the supermarket and shopping
malls, the equation between shopping and pleasure is
clearly noted. Further, pleasure is equated with
convenience, social growth, even cultural enrichment,
and ultimately healthy, wholesome entertainment.

The spatial framework that supports these desired


qualities can be summed up as follows:
SPATIAL URBAN DESIGN CONTEXT
FRAME 1. The compatibility of the shopping place to the land
use and human activities of the adjacent areas. For
WORK example in church areas, the combination of church
devotion, food and shopping provided the impetus
Urban for success.
Design
Context
SPATIAL URBAN DESIGN CONTEXT
FRAME
WORK

Urban
Design
Context
SPATIAL 2. The systematic ingress and egress into the shopping
FRAME center. The ease of circulation for all types of vehicles
WORK contribute to the necessary visual, physical orderliness
so that vehicular and pedestrian traffic congestion can
be eliminated, if not, minimized .
Urban
Design
Context
SPATIAL
FRAME
WORK

Urban
Design
Context
SPATIAL 3. Most of all, the legibility and memorability of the
FRAME space. Architecture is one powerful means of
ensuring such qualities: this includes the architecture
WORK of the streetscapes that provide the planting, site
furniture, signages, and most especially, the textures
Urban and colors of the physical and natural surroundings…
Design
Context
SPATIAL 3. ……………………………. as well as the architecture of
FRAME the building that encloses, enframes and secures the
WORK activities inside, beckoning the community to come
and visit and patronize it.

Urban
Design
Context
SPATIAL BUILDING ARCHITECTURE CONTEXT
FRAME
WORK 1. A strong and clear
statement of arrival. The
building should INFORM,
Building DIRECT, GUIDE the visitors
Architecture towards the appropriate
entrances … .
Context
SPATIAL 1. …… and then towards the particular destinations inside .
FRAME
WORK

Building
Architecture
Context
SPATIAL 2. Adequate provision of spacious and secure parking
FRAME spaces. This is compulsory not only to service private
WORK car owners but also deliveries and pick-up services .

Building
Architecture
Context
SPATIAL 3. The legibility of the interior space. This includes the
FRAME clarity in the arrangement of goods and services,
WORK clarity in the flow from one point to another…..

Building
Architecture
Context
SPATIAL 3. ….. and clarity in the services available for the shopper
FRAME as well as the tenants, vendors and administrators .
WORK

Building
Architecture
Context
4. The flexibility of use of the interior space. Shopping
SPATIAL centers always benefit from the variety of goods,
FRAME services and events that are featured on occasional
WORK basis. The interior space must be able to respond to
the needs of such occasions.
Building
Architecture
Context
5. The defensibility of the interior space. The users and
SPATIAL goods, the structure and the services within the
FRAME building must be secured from burglary, arson, and
WORK other crimes, also from vandalism, vagrancy, and
other disturbances.

Building
Architecture
Context
6. The adequacy and efficiency of building and operation
SPATIAL systems. The provision of adequate and efficient
FRAME building systems contributes to the ease and
WORK efficiency of maintenance and operations of a
shopping place. Such provisions include people-
moving systems; products-moving systems; vending
Building systems; monitoring systems; security and
Architecture surveillance systems; and others .
Context
6. The adequacy and efficiency of building and operation
SPATIAL systems. The provision of adequate and efficient
FRAME building systems contributes to the ease and
WORK efficiency of maintenance and operations of a
shopping place. Such provisions include people-
moving systems; products-moving systems; vending
Building systems; monitoring systems; security and
Architecture surveillance systems; and others .
Context
NEW
TRENDS NEW TRENDS OF ACTIVITIES OF THE
SHOPPING PLACE
The Entertainment Place
The
Entertainment • watching movies, watching plays, enjoying fine
Place dining, or trying out the latest fast-food craze.
• children’s play places ranging from normal to
adventurous.
• child-care services for the family’s complete comfort.
• the hottest, trendiest venue for special events, like
fashion shows, book and other product launchings,
even birthday bashes and weddings.
NEW
TRENDS

The
Entertainment
Place
NEW
TRENDS

The
Entertainment
Place
NEW
The Health and Wellness Venue
TRENDS
• relaxation, physical grooming and fitness services,
The like spas, gyms, aerobics, yoga and the like, of wall-
Health and climbing and rapelling events, of wellness clinics
Wellness and healthy food shops .
NEW
The Park
TRENDS
• alternative to pleasurable use of parks for active
The leisure as well as passive leisure like book-reading
Park and on-the-spot painting .
NEW
The One-Stop Shopping Milieu
TRENDS
• whole range of shopping goods – from clothes to
The books to furniture, and everything you need “from
One-Stop birth to death” in varying shopping styles –
Shop boutiques, wholesale, retail, tiangge, etc .
NEW
The Tourist Destination
TRENDS
• a photo-opportunity place, a kind of coffee-table-book
The location for place and people-hunters. It is a visitors’
Tourist haven, the come-and-see place .
Destination
NEW
The Cultural Center
TRENDS
• cultural events: plays, town fiesta and religious
The festival re-enactments, premier shows, art exhibits,
Cultural galleries and museums.
Center
NEW
The Place to Be
TRENDS
• the meeting place —the place to be, to meet friends,
The to see people, to gauge fashion trends, to connect
Place To Be with the world .
NEW
TRENDS Flexible Spaces
Simulated Outdoors
NEW
TRENDS
DESIGN
AND GENERAL DESIGN AND PLANNING
PLANNING CRITERIA
CRITERIA Column Spacing

• Significant
dimension is that
of the length of
mall because it
dictates the
storefront widths.

Often used widths are 6.00m, 7.50m, and 9.00m with the
last one being most flexible because it can
accommodate two stores within the bay.
• The length of the mall generally should not be more than
244.00m between department stores and other major
features
DESIGN
AND
PLANNING
CRITERIA
DESIGN Store Depths
AND
PLANNING • For one-storey shops, buildings are usually 36.00m to
42.50m deep, sometimes more to accommodate bigger
CRITERIA stores .

• If there are basements or mezzanines, sometimes the


depth can be reduced by 20 to 25 percent

Clear Heights

• These vary from 3.00m to 4.20m or more, with 3.60m a


good average. Above the clear height, there must be
adequate space for air-conditioning ducts, recessed
lights, structural system, and others .
DESIGN
AND Storefronts
PLANNING
CRITERIA
DESIGN Central Plant vs. Individual HVAC System
AND
PLANNING • Regardless of which method is used, the space to be
occupied by all equipment must be determined, both in
CRITERIA size and location, in the earliest planning stages. Central
Plant equipment can be located in a separate building,
on the roof, or elsewhere, so long as it is economical in
terms of design and length of runs. Individual plants in
each store require exterior space like balcony, window
ledge or roof for condenser units or cooling towers .
DESIGN Exterior Walls
AND • As these may have show windows, service doors, public
PLANNING entrance doors, or trash rooms, a modular design that
CRITERIA can suitably accommodate, for visual effect, any of these
features is very desirable. More often, though, in malls,
show windows and public entrances are found inside
rather than face the parking lot since most customers
enter the stores from the mall .
DESIGN Services
AND
PLANNING Services include the delivery of goods to the various
stores, as well as the removal of trash and garbage.
CRITERIA In a single-level shopping center, servicing may be done
by one of the following :
• Underground service tunnel under
the mall. This system avoids all
unsightly trash, keeps parked
trucks out of the way, and avoids
allocation of prime parking to
space to service trucks. It also
relegates non-selling activities to
the basement, reserving the main
floor for sales. However, the
tunnel adds to the total
construction cost .
DESIGN • Service courts on the periphery of the building complex.
AND These are usually partially shielded/enclosed from the
PLANNING public view by masonry walls. Their cost is minimal but
they occupy land space that is usually expensive or
CRITERIA could otherwise be used for parking .
DESIGN • Over-the-curb and sidewalk directly from the street. This
AND is the cheapest and uses the least land, but it requires
PLANNING rigid enforcement of cleanliness by the building
management, delivery of merchandise and removal of
CRITERIA trash generally before and after business hours, and the
mandatory inclusion of trash rooms in each store .
DESIGN • In multi-level projects, the use of
AND strategically placed freight elevators
is necessary. These usually connect
PLANNING to fireproof passages at the rear of
CRITERIA the stores, and often serve also as
fire exits. This type of development
that necessitates service corridors,
service courts can be fewer and
more concentrated.
• Mezzanines are often used as
storage and non-selling space. Such
facilities have value since they
reduce the depth of space required
and hence, the land occupied, but
they rarely produce savings in
construction cost because of the
need for greater building heights .
TYPE METERS
DESIGN Perpendicular or
AND Diagonal Parking - 2.50 x 5
PLANNING Parallel Parking - 2.15 x 6
CRITERIA Truck or Bus Parking - 3.60 x 12
Container Van, Bulk Carrier,
Prime Mover - 3.60 x 18
Jeepney, Shuttle - 3.00 x 9
Building Form and
Character
END OF LECTURE

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