COLORS

the property possessed by an object of

producing different sensations on the eye as
a result of the way it reflects or emits light.
 COLOR

WARM COLORS
RED AND YELLOW, TEND TO ADVANCE
TOWARDS THE OBSERVER.
COOL COLORS
BLUES AND GREENS, APPEARS TO
RECEDE, SHOWING INFINITY, IMMENSITY OF
SPACE.
COLOR

MORE NEUTRAL COLORS SHOULD BE

USED FOR THE LARGER AREAS,
RESERVING FOR THE MORE BRILLIANT
ACCENTS THOSE BRIGHT COLORS WHICH
OVERPOWER THE COMPOSITION UNLESS
SPARINGLY USED.
PSYCHOLOGICAL EFFECTS OF COLORS:

RED
-RANGE
-PASSION
-EXCITING, STIMULATES THE BRAIN
-AGGRESSIVE QUALITY
-VIOLENCE

MEDIUM RED - HEALTH AND VITALITY

BRIGHT RED - OFTEN HAS AMOROUS
CONNOTATIONS
PSYCHOLOGICAL EFFECTS OF COLORS:

YELLOW
-GAYETY
-STIMULATES CHEERING
-LAZY
-MOST LUMINOUS COLOR
-DEMANDS ATTENTION
-USED IN DANGEROUS LOCATIONS
PSYCHOLOGICAL EFFECTS OF COLORS:

ORANGE
-USED IN RELATIVELY SMALL AMOUNTS
-STIMULATING EFFECT
PSYCHOLOGICAL EFFECTS OF COLORS:

BROWN
-RESTFULL
-WARMING
-DEPRESSING IF USED ALONE, SHOULD BE
COMBINED WITH ORANGE, YELLOW OR GOLD.
PSYCHOLOGICAL EFFECTS OF COLORS:

GRAY
-SUGGEST COLD
-DEPRESSING WHEN USED ALONE, COMBINED
WITH ATLEAST ONE LIVELIER COLOR.
PSYCHOLOGICAL EFFECTS OF COLORS:

WHITE
-CHEERFULL
-PARTICULARLY USED WITH WARM COLORS.
PSYCHOLOGICAL EFFECTS OF COLORS:

PURPLE
-SEDATIVE AND SOOTHING
-CHEERFULNESS OR COWARDICE
-CHEAPNESS
PSYCHOLOGICAL EFFECTS OF COLORS:

BLUE
-PEACEFULL
-TRANQUIL
-IT REDUCES EXCITABILITY AND THEREFORE
HELPS ONE TO CONCENTRATE
PSYCHOLOGICAL EFFECTS OF COLORS:

GREEN
-COOLING QUALITY
-SEDATIVE
PSYCHOLOGICAL EFFECTS OF COLORS:

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