Professional Documents
Culture Documents
Physical
Resellers distribution
firms
Marketing
Financial
services
intermediaries
agencies
Copyright © 2010 Pearson Education, Inc.
Chapter 3- slide 8
Publishing as Prentice Hall
The Company’s
Microenvironment
Competitors
• Changes in income
• Value marketing involves ways to offer
financially cautious buyers greater
value—the right combination of quality
and service at a fair price