INTERCULTURAL

COMMUNICATION
 WARM-UP ACTIVITY
Arrange the following jumbled letters and give a brief
explanation about the words.
1. N T E C I R U L U R L A T -
INTERCULTURAL
2. E D L A I N –
DENIAL
3. R N E G D E –
GENDER
4. P L O I T E S N E S –
POLITENESS
5. N I G E R T A I O N –
INTEGRATION
 GROUP ACTIVITY
A. Directions: Look at the following photo which
compares an advertisement in Sweden and in Saudi
Arabia. Note your comparison of the advertisement.
B. Now, discuss your answers to the following
questions.
• Whydo you think was the advertisement
edited?
• Is the edit justified? Why or why not?
• If you were members of the advertising team of
the company, would you edit the
advertisement as well? Why or why not?
Discuss your answers in 5 minutes.
Choose a representative to present in 3 to 5
minutes.
 GROUP ACTIVITY:

With your group mates from the previous exercise, do

the following:
A.1. Imagine yourselves to be a group of individuals of
different nationalities.
2. Think of a business you are interested to put up.
3. Think of a creative name for your business.
4. On the lines below, write what the business is
about, who your prospective clients are, and why you
put up such business.
5. Do these in 10 minutes.
B. 1. Brainstorm for a logo for your business that will show
an integration of the cultures of the countries you are
from.
2. Draw it on a piece of paper.
3. Do these in 10 minutes.

The following criteria will be used to assess your group’s

logo:

CREATIVE CONTENT- 50 points

THEMATIC CONTENT- 50 points
TOTAL- 100 points
 EVALUATION
a. Work with your group mates. Assign a number to each member.
b. Individually, prepare a two-minute speech about this quote taken
from Understanding Cultural Differences by Edward Hall and Mildred
Hall: “The essence of effective cross-cultural communication has
more to do with releasing the right responses than with sending the
‘right’ message.”
c. Highlight your speech with your answer to the following question:
Why is “releasing the right responses” more important than “sending
the right message” in intercultural communication?
d. Prepare your speech in five minutes.
e. Based on the sequence of your number, deliver your two-minute
speech in your group.
f. Everyone in the group should present.
RUBRIC FOR EVALUATING SPEECH PRESENTATION