Welcome

to presentation

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 Group Members

Name ID
Jahanara Alam Ruby 2015010000282

Farzana Islam 2015010000449

Moriom Islam Jannati 2015010000417
Md.Al-Kibriya 2015010000413

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Project 1 on Apple

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 vision

• Man is the creator of change in this world. As such he

should be above systems & Structures and not subordinate
to them

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 Mission

• Apple is Committed to bringing the best personal computing

experience to students educators creative professionals &
consumers around the world through its innovative hardware
software & internet offerings.

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 PRODUCTS
• iPhone
• iPad
• Mac Hardware Products
– Desktop computers: iMac, Mac Pro and Mac mini
– Portable computers: MacBook Pro and MacBook Air
• iPod
– Touch; Nano; Shuffle; Classic
• iTunes + iTunes Store
• Mac App Store
• Software Products and Computer Technologies
• iCloud

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Apple Operations International

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 Asset, Liabities & Owner’s Equity

300,000

250,000

200,000
2015
2014
150,000
2013
2012

100,000 2011

50,000

0
total asset total liablities owner's equity

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 Capital Structure of apple

years 2015 2014 2013 2012 2011

Short term 33427 24826 12354 0 0

debt(millions)

Long term 53463 28987 16960 0 0

debt

Total debt 86890 53813 29314 0 0

Total equity 119355 111547 123549 118210 76615

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 Profit margin

Years 2015 2014 2013 2012 2011

Net profit(in 53394 39510 37037 41733 25922

millions)

Total sales 233715 182795 170910 156508 108249

Profit margin 22.28% 21.61% 21.67% 26.67% 23.94%

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 ROA

Years 2015 2014 2013 2012 2011

Net Income 53394 39510 37037 41733 25922

Total Asset 290478 239839 207000 176064 116371

ROA 18.38% 17.04% 17.80% 23.70% 22.27%

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 ROE

Years 2015 2014 2013 2012 2011

Net Income (in 53394 39510 37037 41733 25922

millions)

Total equity 119355 111547 123549 118210 76615

ROE 44.73% 35.42% 29.97% 35.30% 33.38%

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Major risks the company usually faces:

 There are many smartphones sold, particularly in China, that look a lot
like Apple's iPhones. In fact, there are companies that sell straight-up
iPhone clones, albeit with far lower quality software and much weaker
hardware.

 There's another risk that Apple faces. Many of the smartphone makers
that have built significant businesses at the low end of the market are
now trying to participate in the mid-range and upper end of the market.

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www.company.com