0
0

|



‡ Ô


 
‡
  
‡ 
 

Group member:
Tan Chong How Jonathan Leong
Alice Gwee Helen Leow
Lee Chai Hong Janice Lee
Hew Aik Haw Siti Norasimah
Chan King Hooi
Private & Confidential 1
 0
0


|



1. Introduction
2. Planning :
a. SWOT
b. The 5 forces analysis
c. PEST
d. Strategic Growth
3. Organizing
4. Leading
5. Controlling

Private & Confidential 2

 ’


a
 With $1,300, Steve Jobs and Steve Wozniak found Apple Computer, Inc.
a  Apple converts to public ownership.
a  Apple becomes the first personal computer company to reach $1 billion
in annual sales.
a  John Sculley assumes the helm after a management shakeup that causes
the departure of Jobs and several other Apple executives.
a a PowerBook line of notebook computers is released.
a  Power Macintosh line is released.
a  Acquisition of NeXT brings Steve Jobs back to Apple as a special
advisor.
a
 Steve Jobs is named interim chief executive officer.
a  The all-in-one iMac is released.
 Jobs, now firmly in command as CEO, oversees a leaner, more tightly
focused Apple.
 ’


Apple Inc. design, manufacture, and market PC, mobile
communication devices, and portable digital music and video
players.

o


Apple strives for continuous improvement in our environmental,
health and safety management systems and in the environmental
quality of our products, processes and services.



Through the design and the development of its own operating

system, hardware and many software application and technologies,
Apple strives to bring to its customers compelling new products and
solution with superior ease-of-use, seamless integration and
innovative industrial design.
 o


£


-Co-founder of Apple in 1976, he has played an important role in the
development of the personal computer.
-He also co-founded NeXT Software, inc. and served as CEO until
1997 when NeXT was acquired by Apple.
-CEO of Apple and Pixar Animation Studios since 1997
-Jobs is viewed as a key character for the company.





£ 

Despite the fact that the company claims to have a partnership
management style, I personally believe that Steve Jobs is leading an
entrepreneurial style and highly influence the company.
  



a   

‡ Notable Brand Name in the World.

‡ Design Innovation
‡ Continual and Timely flow of competitive product,
service & technologies to the market place.
‡ Value added of Product and Service, such as international
warranty and post sales support.
‡ Wide distribution network.
‡ Monitoring and control of Patents, Trademark, Copyrights
and Licenses.
‡ Variety of product and service
‡

‡ Certain key component are obtained from single or limited
sources:
± Long Production lead time
± Pricing fluctuation.
± new initial capacity constraints may exist for new technologies
‡ Third parties partners may have financial difficult during crisis
and may affect production.
‡ Substantial inventory and other asset risk.
‡ support from third-party software developers for App stores.
‡ Over depends on the performance of distributors, carriers and
other resellers.
‡ High investment in high traffic retail stores and may have
numerous risks and uncertainties.
OPPORTUNITY
‡ Create a new mobile application economics platform :
iOS platform for many income opportunity for
developers and digital companies. ( music, software
download )
‡ Create opportunities to Telco for income opportunity
with mobile application.
‡ Mac community
‡ Government agencies need to upgrade their PC and
servers
‡ 5 billion mobile and 2 billion internet users
‡ Innovation of design and function, it make its product
to avoid the direct competition in Pricing.
 
‡ Relies on a cellular network carrier to provide service for
iPhone.
‡ risks associated with laws, regulations and industry-imposed
standards related to mobile communication devices.
‡ Political events, war, terrorism, public health issues, disasters
‡ IT system failure, network disruptions and breaches in data
security.
‡ No single patent or copyright is solely responsible for
protecting the company products.
‡ Stock price volatile.
‡ Risks of international operations.
‡ Exposure to Forex Risk.
 Ô

a
   

‡ Different countries legislations
‡ Political uncertainties caused by terrorism.
‡ The company relies on access to patent and
intellectual property obtained from third parties
‡ Beatles lawsuit against the company may
negatively affect the company¶s reputation.
‡ comply with the environment regulations such
as environment safe disposal or recycling.
 
‡   

‡ Economics crisis on year 2008

‡ Low consumer spending.
‡ High unemployment in US and globally
‡ Credit tighten by financial institute.
‡ Currency exchange rate fluctuations
‡ International trade regulations.
 Ô

3
 

‡ Internet users grow and create global social network

‡ The computer and internet usage is growing worldwide and is a
good source of opportunities for the computer industry.
‡ Customers had become more experienced and computer
literate.
‡ Education has become a primordial issue for the new
generation, which is a key factor for the company¶s business.
 Ô


 

‡ New technology is evolving rapidly.

‡ Internet availability and speed is growing.
2 billion users are connected.
‡ High demand for new PC and laptop.
‡ More innovative and superior technology
products are demanded.
 
o 

10/3/2010 14
Threat of Rivalry
‡ Competitors on iphone : Google Anthroid,
Nokia, Samsung, HTC
‡ Mac : PC price cut by other Competitors
‡ App Store / iPod : other digital companies
provide free peer2peer music and video
download
 Ô
 !"


‡ Limited Suppliers for certain raw materials,

components and services
‡ Outsource contract problem ± look for best
quality with low price
‡ Suppliers¶ manpower problem
‡ Financial crisis of suppliers ± delay of the
products delivery
 Ô
 #


‡ Alternative choices
‡ Price sensitivity
‡ Increasing markets in developing countries
‡ More new branding from Competitors, ie.
Google, HTC, Samsung, Nokia
‡ More incentive by other Telco or Vendors,
ie. Blackberry
Threat of New Entrants
‡ Imitator ± selling similar products at a lower
price ( China phones )
‡ Telco strategic alliances.
‡ Existing Mobile phone players.
‡ High fixed cost to enter
‡ Software companies (Google and Microsoft)
will enter the market
Threat of Substitutes
‡ Other Smart phone: Android
‡ OS : Window 7
‡ PC users also have good software for
designing ( Macintosh )
‡ Netbooks
‡ More offers by competitors to switch from
Mac to PC
  
 
!

   

  

  
   


   
 


o"

 Diversification


 

    ©

   
 
 
 


 # 

 
$   !
d"#
  

 

  (Growth opportunities)


 


  


 

½
 %

 
(Merger & cquisition)
1. NEXT : $404M
#
2. PA Semi $278M Unbundling Outsourcing
3. Quattro Wireless
   (Strategic partnerships/ aliances:
$275M, 1. AT&T : US
a &&
2. Maxis, Digi : Malaysia
 d

  &o '

£tars Question Mark

  #   

 


 Cash Cow Dog

0 

 0
©!"
  
#
$ 
 

%% 

o"
  

a&
(sales in Million )
 Organizing
‡ Apple is high employee empowerment
± Focus on R &D, Marketing
‡ Product Patent
‡ Apple is Decentralization management
model
± Outsource manufacturing, ie. iPhone
± Manage Product Process
 Leadership of Steve Jobs
‡ Intuition
‡ Transformational Leadership
‡ Situational Approaches Leadership Style
‡ Aggressive and demanding personality.
‡ Enhances the motivation, morale and performance
follower group.
‡ His Leadership creates valuable and positive
change to his followers
‡ He is Focus, Passion, Innovation, Involvement and
effective in communication.
Controlling
 # 

‡ franchise retail shop to create the new income
‡ Develop leadership whether from internal or external due to Steve
Job¶s Health.
‡ Efficiency control and monitor of stock/inventory. Upgrade existing
product to become new version. Eg : iPad 16G, 32G, 64G
‡ To lobby the host country government in getting the legal support
for its product. Eg : China ± their IPR is infringed ( iphone design ).
‡ Engage third party professor to test and certify their product to
prove that their product is more safety than other competitor
product. Eg : To develop cordless device.
‡ Enhance strong in R&D develop & innovative their new & current
product.
‡ More efficient communication with vendors.
‡ Create Partnership with Intel and Apple to provide IOS and Window
OS.
‡ To diversify their market to various region ± clear the seasonal
backlog and increase revenue.
 


‡ Focus Differentiation Strategy.
‡ The organization apply decentralize to employee
empowerment it will directly increase the efficiency
& effectiveness of is employees.
‡ The key success factor of Apple is :
- Technology innovations
- Interactive is customer relationship management
- ethically honestly manner and in full compliance
with all laws and regulation.