Professional Documents
Culture Documents
ABNER L. PUREZA
THE COCONUT
Requisites of an editorial
• An issue having high degree of sensibility to the public readers. It
must be relatable and essentialized to the context of the people's
lives.
• Two groups with opposite views on such issue.
• A stand/ position in which each group believes in.
• Pieces of evidence each group must present to justify their position.
KEY CONCEPTS ON EDITORIAL.
• Collective stand of the publication
• Heavy artillery (battlefield of opinions/ views
that compete for readers' attention)
• takes leadership position on issues affecting the
community
FOCAL POINTS.
The goals of editorial:
• to drive home a point
• to influence public opinion
• to enlighten people
PRELIMINARIES.
WHERE/HOW DO WE START?
Choose a topic.
SOURCES: screaming news
commissioned news
trending news
Current and timely Substantial for writing
passing on moral judgment
• Obtain background material and information about your topic
Observe read
interview research.
PHASE 1: PRE-WRITNG stage.
1. Identify your purpose and audience – inform, interpret, criticize,
argue, suggest reforms, urge readers to action.
Explain or interpret the way the newspaper covered a sensitive or
controversial subject
Criticize constructive actions, decisions or situations to get readers
to see the problem.
Praise to commend people or organizations for a job well done
Persuade to get readers immediately see the solution and not the
problem
. . Organize Information – briefly outline your facts logically before
2
writing the piece.
Choose details
Order details according to importance (outlining)
FOCUS ON A CENTRAL THEME
The single greatest error made by beginning writers is trying to say
too much.
The error comes from the belief that, in order to be convincing, an
argument must be utterly comprehensive, addressing every
possible issue that relates to it.
An effective editorial must be essentialized.
3. WORKING ON AN EFFECTIVE TITLE.
The title of an editorial article is mostly composed of
only three words.
The title is a label head.
Example: Walang linaw Usad pagong
Petal attraction Election blues
Alliteration: Money matters Silent sesison
Allusion: Killing it softly
Pun: SPEDtacular TAMbye PROSTItuition PRESStitution
• NOTE: The title must be striking to attract attention
PHASE 2: WRITING STAGE
• INTRODUCTION:
-presentation of the SITUATION/NEWS ITEM (newspeg)
-Stand/ position
• BODY
Claims fully supported by proofs
4E: Explanation/Evidence/Example/Extra Details
Tools: narrative of incidents, statement from credible sources,
statistics, provision from memo, order, by-laws, constitution, etc.
• CONCLUSION
Recap of the main points
Recommending a SOLUTION/ CALLING for an ACTION
Outlining is important.
Title: _______________________________
1. Situation: _________________________
2. Position: __________________________
3. Claims (three - point rule)
a. __________ b. ____________ c. _______________
- arguments/ proofs to support each of your claims
4. Summary of main points
5. Conclusion
It's not over
A Kuwaiti court has handed out the death penalty
NEWS ITEM
to the employers of Joanna Demafelis, the overseas (situation)
CLAIM/ARGUMENT:
Despite the arrest, it is not CLAIM/ARGUMENT: CLAIM/ARGUMENT:
known where and when the Demafelis recruiter
employers will have to face the is still at large Government's slow action on the
consequences. lifting of total ban among Filipinos
from working in Kuawit