Public diplomacy:

According to The Murrow Center (2013), "Public

diplomacy ... It encompasses dimensions of
international relations beyond traditional
diplomacy; the cultivation by governments of public
opinion in other countries ..."
Soft power:
Soft power is a power which ‘uses a different type of
currency (not force, not money) to engender
cooperation-an attraction to shared values and the
justness and duty of contributing to the achievement
of those values.’ (Nye, 2004).
 In globalization era, development cultures like
manga and anime more effective to persuade
the international public.
 Manga and anime not only as a book and
movie but also become ‘item of industry’
which have many devotees.
 In Indonesia, manga and anime is very popular
among childrens, teenagers, and adults.
 This condition have influences to Indonesia
nation and make impacts to fade Indonesia
cultures.
 CONCLUSION

Japanese public diplomacy using its soft power

that is manga and anime which purpose to
development its cultures to other countries including
Indonesia so that get ease to make coorperation and
get bigger leadership role in international public and
increasing its economic power especially in Indonesia
from manga and anime sale. Besides, the popularity
of Japanese cultures in Indonesia affecting to fade of
Indonesia cultures.
 REFERENCE LIST
• Effendi, T.D., 2012. ‘The Comparison of K-pop and J-pop Influences to University Students in Malang,
East Java – Indonesia’, [internet]. Available
at:<http://publikasi.umy.ac.id/index.php/hi/article/view/595/1497> [Accessed 10 May 2013].
• Henrikson, A.K., 2006. ‘What Can Public Diplomacy Achieve?’, Disscussion paper in Diplomacy,
[internet]. Available at: <http://www.clingendael.nl/sites/default/files/20060900_cdsp_paper_dip_c.pdf>
[Accessed 19 May 2013].
• Lam, P.E., 2007. ‘Japan’s Quest for “Soft Power”: Attraction and Limitation’, [internet]. Available at:
<http://corneredangel.com/amwess/papers/Japan_soft_power.pdf> [Accessed 18 May 2013].
• Murrow, E.R., 2013. ‘What is Public Diplomacy?’, [internet]. Available at:
<http://fs.edu/Murrow/Diplomacy> [Accessed 19 May 2013].
• Nye, J.S., 2004. Soft Power: The Means to Success in World Politics. New York: PublicAffairs.
• Sumiko, M., 2006. ‘Japan’s Public Diplomacy and Regional Integration in East Asia: Using Japan’s Soft
Power’, USJP Occasional Paper 06-10, [internet]. Available at: <http://www.wcfia.harvard.edu/us-
japan/research/pdf/06-10.mori.pdf> [Accessed 18 May 2013].
• Toshiya, N., 2011. Soft Power and Public Diplomacy: How Cool Japan Will Be, Paper presented to the
International Studies Association – Asia Pacific Regional Section Inaugural Conference 2011. Brisbane.
29-30 September 2011. Japan: Nagoya. Available at:
<http://www.uq.edu.au/isaasiapacific/content/ToshiyaNakamura4-2.pdf> [Accessed 18 May 2013].
• Wai-ming, Ng., 2003. ‘Japanese Animation in Singapore: A Historical and Comparative Study’,
[internet]. Available at: <http://www.cuhk.edu.hk/jas/staff/benng/publications/Anime(AJ).pdf>
[Accessed 10 May 2013].