ac1338@coventry.ac.

uk

Consumer Behaviour
Introduction
Dr Lara Spiteri Cornish
 Lecture Objectives
After this lecture you will know:
• All the necessary information about your tutors
(name, email, office hours)
• The important dates for this module
• A summary of the module’s assessment
• What the module resources are and how you
can access them
• What is expected of you for this module
• What you can expect from your tutors
• How to do well in this module
 Contact

Module Leader & 204MKT

Dr Lara Spiteri Cornish l.cornish@coventry.ac.uk
Seminar Tutor
Office hours:
PLEASE EMAIL
TO Thursday:
SET UP MEETING! 9am to 10am
2pm to 3pm

SEMINAR TUTORS: Dr Sena Ozdemir Office hours: To be supplied

during 1st seminar.
Barry Emery

Dr Adel Sakr
 Assessment
• CW : Individual Essay 1850 words.
Due 22nd November

• Exam (2 hours) :5 questions – To

choose 3: January 2019
 Important Dates
• Week 2:
– Guest : Cengage Rep. : How do you use your book
(digital)?
– Coursework Briefing
– Using Journal Articles & Applying Theories in CW
• Week 3: No Lectures/Seminars (201MKT Intensive
Delivery)
• Week 5: Coursework Seminar 1
• Week 7: Coursework Seminar 2
• Week 8: Coursework DUE DATE
• Week 10: Exam Revision Lectures & Seminars
• Week 11: No Lectures; “Exam Drop-in” Seminars
 Module Resources
You are expected to read :
a) The recommended textbook
b) Journal articles related to the subject being taught

• https://coventry.rl.talis.com/lists/50BA71DB-ABC2-
9B08-A504-7392CB027546.html

• Journal articles and other articles of interest will be

uploaded on Moodle. However, you must attempt to
read outside the uploaded material.
IF STUDENTS WERE HONEST
What is Expected of You (1)
....or....How can you get the most out of this Module?

• LOG IN TO 2006MKT MOODLE AT LEAST TWICE A WEEK.

• BRING YOUR LAPTOP/TABLET TO CLASS AS YOU NEED TO USE IT

DURING SOME CLASSES.

• DOWNLOAD AND PRINT THE SLIDES FOR THE UPCOMING WEEK.

• IF THERE IS A SEMINAR READING, PLEASE READ BEFORE COMING

TO THE SEMINAR.

• READ THE JOURNAL ARTICLES OR OTHER DOCUMENTS THAT I

UPLOAD AND/OR RECOMMEND.
 What’s on 204MKT MOODLE?

1. Module Guide & Mid

– Lecturer name, office hours and contact details
– Teaching Plan (This is updated when necessary)
– Details of Assessment & Dates of Assessment
– Recommended books
2. PowerPoint Slides & Recorded Lectures
3. Journal Articles & Articles of Interest
4. Coursework & Turnitin Icons
5. Any Messages from your Lecturer (E.g. Change of lecture
dates/times; information about seminars; information
about coursework etc).
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 What is Expected of You (2)
....or....How can you get the most out of this Module?

1. SHOW UP!! This is an interesting but challenging

module. The best way to get the best out of the
module is to attend ALL LECTURES AND ALL SEMINARS.

2. PARTICIPATE!! Don’t just sit there! Ask questions –

answer questions. Share ideas. Discuss concepts.
What you get out of this module depends on what you
put in. The more you take an active part the more you
learn...and I hope enjoy yourself!
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 What is Expected of You (3)
....or....How can you get the most out of this Module?

1. COME TO LECTURES ON TIME. After the FIRST 10

MINUTES, YOU WILL NOT BE ALLOWED TO ENTER THE
LECTURE ROOM!

2. MAKE SURE TO ATTEND THE COURSEWORK SEMINARS.

More on this later.

3. HAND IN the coursework on time!

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What You can Expect from Me (1)

• I will LISTEN to what you have to say.

• I will take on board ANY FEEDBACK THAT YOU GIVE ME

THROUGHOUT THE MODULE!

• I will offer you as much support as possible throughout

the module

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What You can Expect from Me (2)
• We will give you feedback on your work and/or support
with the module in the following ways:
– Every seminar: the last 30-40 minutes of every
seminar, all seminar tutors are happy to offer feedback
on CW, help with anything you don’t understand in
lectures and offer any other help needed.
– We will be available for 1-1 meetings (Please ALWAYS
email for appointments)
– We will offer you coursework seminars where we will
discuss the CW and answer any questions you might have
– We will be available via email (as per university
regulations, please allow 3 days for response!).
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 How to do well – Summary
1. Attend ALL lectures and seminars. Listen actively! Ask
questions. Participate! Print out slides/material and
take to class with you!

2. Make sure you have completed all necessary readings

BEFORE tutorials (only 2!)

3. After each lecture READ THE BOOK CHAPTER and AT

LEAST ONE JOURNAL ARTICLE related to the topic. This
will help you keep up to date with recent research, will
help you with your coursework and with your exam.

4. Go BEYOND the basics (do not restrict yourselves to the

ones which have been posted onto Moodle)

5. Start working on your CW RIGHT AWAY & ATTEND

CW SEMINARS.

6. Attend EXAM REVISION LECTURE & SEMINAR

ANY QUESTIONS?