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V Providing Safe

V Reliable
V Short duration air service
V Lowest possible fair
V Quality service
V Point-point
V Blanketing strategy
V áhe total supply of available seats is a
key indication of airline growth
V Business travellers are attractive to
airlines because they are less price
sensitive than leisure travellers, and
because business traveller demand is less
cyclical than that of leisure travellers
V Southwest has the lowest ex-fuel
operating costs of any U.S. airline, largely
due to its operating strategies that lead
to faster turn-around times between
flights, more flying time per pilot, and
fewer total employees per aircraft.
V Oor example, Southwest's average cost per
gallon of jet fuel was $1.98 in Q1 2008,
compared to the industry average of $2.60
to $2.65. In 2007, Southwest's fuel expenses
increased by 10.4%, which was attributed to
an 11.1% increase in costs of jet fuel per
gallon. However, this increase was minimal
compared to other airlines, as Southwest's
price per gallon of jet fuel in 2007 reflected
prices of $50 per barrel of oil, when oil was
often $100 per barrel during the same
period
V In 2008 Southwest announced plans to
expand its U.S. only service to include flights
to Canada and Mexico
V In July 2008, Southwest announced a code-
sharing agreement with West Jet Airlines to
offer flights from the U.S. to Canada in late
2009. Under the code-sharing agreement,
the airlines will sell tickets on each other's
flights and share the revenue. West Jet will
handle the flights across the border,
connecting to Southwest flights at U.S.
airports in which both airlines operate
áop 10 U.S. Airlines ranked by January-December 2008 áotal Scheduled Enplanements[5]

 
  

   
?      ?  

(millions) (millions)

1   101,921 1 101,911 0.0

2   92,772 2 98,165 -5.5

3   71,615 3 72,924 -1.8


4 
63,071 4 68,363 -7.7

5   54,776 7 42,172 29.9

6 !  48,772 5 53,678 -9.1

7  46,919 6 48,975 -4.2

8  "  24,574 8 23,741 3.5


9 #$  21,824 10 21,305 2.4
10  %  20,668 9 22,047 -6.3
   && 
± Single aircraft ± Oocus on customer
model[Boeing 737] satisfaction
± Secondary Airports ± High level of
± Oly short routes employee dedication
± No meals. ± New flight service for
± 15 áurn around time business travelers
± No reserved seats ± (Phones & Oaxes)
± No áravel agent ± S.W.A·s value ,culture,
reservations philosophies,&
principles

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