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What is FMCG?
Õ It means Fast Moving Consumer products.
Õ 4th largest sector in the Indian economy.
Õ Products are sold frequently at relatively low cost &
consumed over a short period.
Õ Absolute profit is relatively small, but cumulative profit
is high.
Õ Estimated market of Rs. 1.4 trillion by 2015
 COMPETITORS OF GCPL

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 COMPANY DESCRIPTION
Õ Started in 1897 as a locks manufacturing company.
Õ In 1930, became the first company in the world to develop the
technology to manufacture soap with vegetable oils.
Õ In the 1944 Mumbai docks blast, Godrej safes were the only security
equipment whose contents were unharmed.
Õ Leading manufacturer of goods and provider of services in a multitude of
categories (FMCG).
Õ 350 million people across India use Godrej products.
Õ Also deal in real estate and information technology sectors, and
management views these as avenues for enormous growth.
Õ Annual sales in excess of $1 billion.
Õ Workforce of approximately 18,000.
Õ Strong diversified portfolio.
Õ Ability to deliver strong financial performance.
Some of the Godrej Products:
SWOT ANALYSIS
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RATIO ANALYSIS
 CONCLUSION
Õ The current ratio & quick ratio has increased many folds.
: Means GCPL has increased its debt paying ability.
: Its able to pay its current obligations.
Õ Its dependence on debtors has decreased as its debt equity
ratio has decreased.
Õ Total assets to debt ratio has increased, it means higher
security to lenders.
Õ Proprietary ratio has increased, means greater safety for
creditors.
Õ Stock turnover ratio has increased , it means inventories is
been utilized more efficiently.
Õ Collection ability from debtors has increased as debtor
turnover ratio has increased.
Õ Creditor turnover ratio has also increased, means the debt
paying speed has also increased.
THANK YOU