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APPLE INC.

Nikita Sharma- 67 | Priyanka Singh- 76 | Priya Gosrani- 75 | Rishi Kaul- 84

O R G A N I C A N D I N O R G A N I C S T R AT E G I E S
SOME INSIGHT
• Samsung’s competition with Apple is on premium phone ($400+)
market share, and Apple is crushing Samsung in this market.
• Apple dominated the global profit share of mobile phones, holding
65 percent of the global profits with just 9 percent of the total
handset shipments during Q2 2017
• Samsung spent an astonishing $10 billion on marketing in 2016, and
while it doesn’t report how much of it was spent on marketing its
premium phones, it was likely in the billions — and more than what
Apple has spent globally.
CONTINUED….
• Apple is the world’s most successful retailer (sales per square foot), by far.
• Data benefit with customer
• Samsung shares OS of Google which makes it prone to lose out on using data
• Apple won the lawsuit against Samsung for various patent infringements in
2014.
• First company in the world to cross Triilion dollar market cap mark.
APPLE & ITS GREEN INITIATIVES
“Most innovative & environment friendly company in the world”

• Cutting down on carbon emissions by package resizing(28% smaller)


• From 2008, reduced power consumption by 40% reflecting becoming
one of the most energy efficient company in the world (Installed fuel
cells, solar arrays energy efficient building)
DIFFERENTIATION STRATEGY

• Unique Features and characteristics


• Superior Quality
• Innovation
• Premium Price
BLUE OCEAN STRATEGY

• Getting into electric vehicles by the end of 2020.


• Best in the market product with autonomous vehicles for delieveries
• Introducing of Apple’s ground breaking home automation systems
• Full integration of Apple products into customer’s lives.
INTEGRATION STRATEGY

• Horizontal integration in terms of services with other players like


netflix.
• Acquiring new promising startup in home automation like Home
Brain a company based out of India working in all verticals of home
automation.
ADVANTAGE

• Library of content will be generated


• Addition of $100bn in revenues
• We will become leading internet TV network
• NETFLIX getting content acquisition worth $20bn
• Free subscription of NETFLIX with Apple TV for 1st year
COUNTER-ARGUEMENTS

• Better manufacturing process of Samsung (REVENUES)


• Affordable homes and luxury (SAAH)
• Investment in R&D and leading from 1998 to 2003
• Blue Ocean and Innovation ( APPLE’S DIGITAL MUSIC, MAC) AND
COPYRIGHT WARS.
• Investment plan for home automation.

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