Professional Documents
Culture Documents
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Deepak Buswal 10
Tanvi Motta 59
Anand Nainar 60
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* Kids (3 - 8 Years)
* Õre-teens (9 - 12 Years)
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CMÕA IëIN F DIëT IBUTIN
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Distributors
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TH EATë
Õredominance of unorganized sector
Increased competition in the domestic
Technological obsolescence in the supply markets
chain
Cheaper imports
Highly Fragmented Industry
Highly dependent on Cotton Changing Government·s policy on FDI
Infrastructural Bottlenecks China
LILLIÕUT
º ëet up in 1991 by the successful garment manufacturing and export enterprise called
´Anand Internationalµ.
º Lilliput has its presence in China, Middle East & Egypt. Its turnover in FY 07-08 has been
s. 260 crores. In Exports, Lilliput is very active in Europe, The UëA, and other countries.
º To produce quality kids wear the production facilities are equipped with more than 2000
modern machines.
º Lilliput, the dominant player in the Kidswear industry walked away with the prestigious
¶Brand of the Year· 2007 Award in the Kidswear category at the AÕEX Awards organised by
the Clothing Manufacturers Association of India (CMAI).´´
º This s 182-crore kids apparel brand currently has 135 exclusive outlets, over 105 large
format multi-brand outlets and more than 450 point of sales. Lilliput now has presence in
Bahrain and China and will expand by opening 50 stores in est Asia and 100 stores in
China by 2010-11.
º Õrimarily aimed at 0-11 years age group
which caters to middle and premium segment.
Õ
º It manufactures all kinds of knitted and
woven garments for girls as well as boys. It
not only manufactures garment but creates
and develops them.
º It invests heavily on design and development
of new garments every season with the help of
international designers and its own team of
merchandisers. The idea is to provide the
buyers a wider choice in terms of designs,
fabrics, trimmings and accessories. The brand
also has plans to launch home furnishings for
kids shortly.
º Besides the exclusive stores the brand is
available in major chains like ëhopper·s ëtop,
estside, Lifestyle, Ebony, Õantaloons etc.
º The brand plans to tap the potential of ëouth
India and intends to open more exclusive
stores by 2010.
º Lilliput has always been synonymous with quality, design and
high-end kid apparels that satiate the fashion desires of the
urban children and parents.
º The Adventure wear ranges from shorts & capris to t-shirts &
bermudas all available in earthy as well as bright colours.
º The party wear is apt for the wedding and festive season making
the little ones look more beautiful and elegant. It ranges from
ethnic lehengas, party wear frocks for girls to sherwanis, jackets
& trousers for boys.
º The character wear includes character licensed clothing from
the likes of movies as Bhoothnath, Incredible Hulk, ëpiderman,
Iron Man and many more.
º The casual wear has a vast range from jeans, t-shirt, skirts, tops
to choose from in the age group of 0-12 years.
º Lilliput has launched their Spring-Summer '09 Collection. With
a mood board ranging from adventure & sports to feminine frills
& trims, classic indo western to capricious bling , Lilliput Spring-
Summer' 09 is an exuberant concoction of colors, creativity and
fashion.
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º Infant Boys, the collection themes range from Õirates, Cars &
Beachwear, Fun words, Sportswear, Animals, Cranes to Thomas
The Engine & friends.
º Infant Girls get to choose from Spring Olive, Spring Floral,
Romantic Õink, Spring Red, Spring Mix n Match, Spring Õink
and Denim.
º Toddler Boys get a taste of the outdoors with Motor Bikes,
Automobiles, Aqua and Tropical and Bob the Builder.
º Toddler Girls can look pretty with Fuschia Fancy, Strawberry
Õunch, Orange Sizzle, Õlay with Õeach, Floral Charm, Mauve
Magic and Õatch Õassion
º Junior Boys can have their pick from themes like Red Hoax,
Skull, Marine, Racer, Mix n Match. They can further throw
caution to the wind with Ben 10, No Rules & Marvel Heroes
(Spider Man, The Hulk & Iron Man).
º Junior Girls get to strut their stuff with themes like Colorful
Butterfly, Bubblegum Õink, Chocolate Muffin, The ed Fever,
ëhimmer n ëhine, ainbow, True Blues, Õowerpuff Girls and the
premium party wear ensemble ² The Glitterati Collection.