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Element One Element Two Element Three


Ultimately the defendants (the crew of Ultimately the defendants (the crew of Ultimately the defendants (the crew of
another ship) came up with the whale, another ship) came up with the whale, another ship) came up with the whale,
struck, killed, seized, and finally struck, killed, seized, and finally struck, killed, seized, and finally
appropriated it before the very eyes. appropriated it before the very eyes. appropriated it before the very eyes.

Element Four Element Five Element Six


Ultimately the defendants (the crew of Ultimately the defendants (the crew of Ultimately the defendants (the crew of
another ship) came up with the whale, another ship) came up with the whale, another ship) came up with the whale,
struck, killed, seized, and finally struck, killed, seized, and finally struck, killed, seized, and finally
appropriated it before the very eyes. appropriated it before the very eyes. appropriated it before the very eyes.
¡Hello! I Am David Porter
Marketers must link the price to the real and perceived value of the
product, but they also must take into account supply costs.

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1. Headline Transition
“Successful people do what unsuccessful people
are not willing to do. Don’t wish it were easier;
wish you were better”
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• With this in mind, the marketing department would inform the


department to create a prototype. Ultimately the defendants (the crew of
Marketers must link the price to
another ship) came up with the whale, struck, killed, seized, and finally the real and perceived value of
appropriated it before the very eyes. Seasonal discounts, and prices used
by competitors the product, but they also must
• The production department would then start to manufacture the product, take into account supply costs.
while the marketing department. Ultimately the defendants (the crew of
another ship) came up with the whale, struck, killed, seized, and finally
appropriated it before the very eyes. Seasonal discounts, and prices used Seasonal discounts, and prices
by competitors
used by competitors and
• Additionally, a firm's finance department would be consulted. The
marketing orientation is perhaps the most common orientation. Ultimately
perceived value of the product.
the defendants (the crew of another ship) came up with the whale, struck, But they also must take into
killed, seized, and finally appropriated it before the very eyes. Seasonal
discounts, and prices used by competitors account supply costs.
Section Break
Marketers must link the price to the real
and perceived value of the product.
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Element One
Ultimately the defendants (the crew of another ship) came up with the
whale, struck, killed, seized, and finally appropriated it before the very
eyes. Seasonal discounts, and prices used by competitors.

Element Two
Ultimately the defendants (the crew of another ship) came up with the
whale, struck, killed, seized, and finally appropriated it before the very
eyes. Seasonal discounts, and prices used by competitors.
In Two Or Three Columns

Element One
Ultimately the defendants (the crew of another ship) came
up with the whale, struck, killed, seized, and finally
appropriated it before the very eyes.

Element Two
Ultimately the defendants (the crew of another ship) came
up with the whale, struck, killed, seized, and finally
appropriated it before the very eyes.

Element Three
Ultimately the defendants (the crew of another ship) came
up with the whale, struck, killed, seized, and finally
appropriated it before the very eyes.
A Picture Worth A
Thousand Words
To be successful, marketers should
understand the life cycle of a
product, and business executives
should have a plan for dealing with
products at every stage of their life
cycles.
Use Charts To Explain Your Ideas

49% 55%

Element A Element B
And Tables To Compare Data

Example Title Business Brand Percent Quality

Example One $40 $4567 45% $80

Example Two $320 $356 60% $320

Example Three $120 $35 40% $120

Example Four $2 $3567 5% $2

Example Five $6730 $3 29% $6730


Worldwide Map
That’s A Big Number

13,570,230
Marketers must link the price to the real
and perceived value of the product.
283 Users 80% $1299
Unsuccessful people are not willing Unsuccessful people are not willing Unsuccessful people are not willing
to do. Don't wish it were easier; wish to do. Don't wish it were easier; to do. Don't wish it were easier; wish
you were better. wish you were better. you were better.
Our Process Is Easy

A B C D
Let’s Review Some Concepts

Element One Element Two Element Three


The production department would then The production department would then The production department would then
start to manufacture the product, while start to manufacture the product, while start to manufacture the product, while
the marketing department. Some fifty the marketing department. Some fifty the marketing department. Some fifty
years ago there was a curious case of years ago there was a curious case of years ago there was a curious case of
whale trover litigated. whale trover litigated. whale trover litigated.

Element Four Element Five Element Six


The production department would then The production department would then The production department would then
start to manufacture the product, while start to manufacture the product, while start to manufacture the product, while
the marketing department. Some fifty the marketing department. Some fifty the marketing department. Some fifty
years ago there was a curious case of years ago there was a curious case of years ago there was a curious case of
whale trover litigated. whale trover litigated. whale trover litigated.
You Can Insert Graphs From Google Sheets

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Element 01 Element 02 Element 03 Element 04 Element 05 Element 06


App Mockup
The production department would then start to manufacture the
product, while the marketing department. Some fifty years ago
there was a curious case of whale trover litigated.
Tablet Mockup
The production department would then start to manufacture the
product, while the marketing department. Some fifty years ago
there was a curious case of whale trover litigated.
Laptop Mockup
The production department would then start to manufacture the
product, while the marketing department. Some fifty years ago
there was a curious case of whale trover litigated.
Thank You!
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