INDUSTRY TRENDS

Erika Mae A. Evidor

Discussants: Hazel Anne G. Gomez
OBJECTIVES

 Review trends in choice industries

 Compare and contrast strategies used by top companies in each

industry; and

 Identify factors affecting each chosen industry

TREND (definition)

A pattern of gradual change in a condition, output, or process,

represented by a line or curve on a graph.
o Industry trends are examined to make
predictions.

o The study includes trends related to consumer

behaviour, employment, technological
advancements, new product development,
competition, government norms and other
factors that impact the industry.
 Bargaining power of buyers

 Bargaining power of sellers

 Threat of substitutes

 Threat of new entrants

 Rivalry among competitors

Hotel and Restaurant Industry
QUALITY OF SERVICE depends on the
HOTEL SERVICES, in general: following:
 Accommodation - Location
 Dining services - Front office
- Bedroom
QUALITY AND EXTENSION
SERVICES: - Food and beverage
- Deluxe - General Facilities
- First class - Special services
- Standard

- Economy
 Entry Barriers on Hotel Industry
○ High start up cost
○ Strong competition
○ Unique service to differentiate from the competitors

Entry Barriers on Restaurant Industry

 Generally, easy to enter:
 Must keep prices low, and more on advertising
 Customer service is very important
 Easy to get in- Franchise (Fast food chains on malls)
Hotels and Restaurant industries must:

 Possess the ability to innovate in order to be competitive

 Address product differentiation required to get ahead
 Competent workers
 H&R TRENDS
o Automated customer services o Destination promotion- more ads

o Online booking management o Sustainability rules- eco-friendly

o The Spending Power of Millennials o Increased emphasis on health and

o Future Trends in Housekeeping well-being - gym

Operations
SOCIAL NETWORKING

 ALTHOUGH SOCIAL MEDIA IS USED FOR ADVERTISING

PURPOSE, IT IS NOT ITS PRIMARY OBJECTIVE.

 IT IS INTENDED FOR BUILDING RELATIONSHIP.

 TRENDS

o Rise of augmented reality

o Continued investment in
influencer marketing
o Focus on Generation Z

o Brands are taking advantage of paid advertisements ;

o They are just beginning to enter the labor force, and will
have increased buying power for some time ;
o Increasing brand participation in messaging platforms
o Chatbots are
taking over
OUTSOURCING INDUSTRY (BPO)

 a company that offers a wide range of services to

companies such as traditional voice and IT services,
finance, animation, engineering, medical transcription, and
architectural services

 CALL CENTER INDUSTRY remains as the largest

outsourcing industry in Ph. (80%)
TRENDS
o “Financially-rewarding” Compensation Package

o Increasing Demand for Manpower in Provincial Key Cities

o Expansion in Key Cities Outside Metro Manila

o Demand for high level skills will increase

ELECTRONICS INDUSTRY

 Philippines remains a top choice in optical disk and hard

disk drives.
TRENDS

o The Booming Demand For Smart Appliances

o Consumer Electronics for Cars over Time

o Key Organizations in Consumer Electronics for Smart Homes

 FRANCHISE INDUSTRY
 FRANCHISING, French word for “FREE”

TYPES:
1. SINGLE UNIT FRANCHISING. Most popular and simple.

- A person or company will engage in a franchise business

with a franchisor in a particular location.

2. SEQUENTIAL FRANCHISING. Multiple franchising.

TRENDS
o Shifting Demographics

o The significance of online and social media

o Increased customization

o On-demand products/ services

TELECOMMUNICATION
The exchange of information in any
nature by wire, radio, optical or
télé
electromagnetic at a distance
systems.
communicare to share
It occurs when the exchange of
information between participants
includes the use of technology.
First Wave of Information Era

 The focus was on the Communication Technology

 The steady growth of
telecommunications in the
Philippines is fueled by a
huge increase in text
messaging services.

Around 1.8 billion SMS

messages were being sent
every day in the Philippines by
2009.
In 2003, SMS usage started to decline
as the Internet-based social networks
started to rise.
In between 2007-2010, swiping and scrolling
replaced the traditional button method of input.

2011 – 2014, smartphones became life

companion offering much more than just
communication.
 o Artificial Intelligence (AI)
o Location-based technology – transportation apps
o Augmented Reality
TRENDS
o Revenue from mobile applications
(Mobile Phones)
o Increased mobile payments
o Biometrics advancements - enhanced mobile security
o Cloud computing
PHARMACEUTICAL INDUSTRY
The Philippines’ pharmaceutical industry is highly
dependent on the importation of materials.

However, a local company dominates the Philippines’

pharmaceutical industry, United Laboratories (UniLab).
Despite the dominance the discovery of new drugs is not a
lucrative business.
 The influx of herbal medicines
has somewhat captivated the interest
of many Filipino doctors, manufacturers
and scientists.

The research and development

of herbal medicines are somewhat
given boost which is due to the success
of herbal supplements in the market
with extensive advertisements and
celebrity endorsements.
 BANKING INDUSTRY
The banking industry in the Philippines has faced a lot of changes in the past
several years.

Mergers and acquisitions were prominent in this industry.

• Far East Bank merged with Bank of the Philipine Islands (BPI)
• Metrobank acquired Philippine Banking, Solidbank, and Asian Bank.
• BDO acquired Dao Heng Bank, First e-bank, Banco Santander, United
Overseas Bank, Mindanao Development Bank and Ecology Bank.
 Aside from the mergers and acquisitions,
more and more consumers are using e-banking
to transact with their banks.

From Automated Teller Machine (ATM) to

e-banking, transactions have become relatively
easier in the comforts of the homes or places
convenient to customers.
Thus, we can say that the competitive
advantage of banks relies on the capability of
technology to implement business processes and
provide excellent customer service.
RETAILING INDUSTRY
The Philippines posted a
substantial growth in the retail
industry in the past decade.

Large retailers enjoy

tremendous growth and their success
is highly attributable to their high-
tech facilities, well-equipped
warehouses, point of sales, scanner
systems among others.
 In our country, the distribution and
retail outlets depend largely on the
number and purchasing power of the
consumers.
REAL ESTATE INDUSTRY
The real estate industry has
registered a steady growth. Many real
estate companies have been developing
their key areas all over the country.
Marketers have also used online facilities
to promote their sites that has features
like billings and access maps.

Recent trends reveal vast

opportunities for residential housing and
office spaces.
REFERENCES
 http://www.businessdictionary.com/definition/trend.html
 https://www.simplilearn.com/dos-and-donts-of-an-impactful-resume-article
 https://www.entrepreneur.com/article/300813
 https://www.m2comms.com/blog/2017/4/5/5-major-trends-shaping-the-bpo-
industry