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VIntroduction

VMakemytrip.com

VTravelguru.com

VYatra.com

VEvaluation sheet

VConclusion

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? ˜ M  is a retail, that sells travel related products and
services to customers, on behalf of suppliers, such as airlines,
car rentals, cruise lines, hotels, railways, sightseeing tours and
package holidays that combine several products.

? Jnline Travel ˜gencies are those agencies which offer these


facilities online.

? In addition to dealing with ordinary tourists, most travel


agencies have a separate department devoted to making travel
arrangements for business travelers and some travel agencies
specialize in commercial and business travel only.
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? Most travel agencies operate on a commission-basis, meaning
that the compensation from the airlines, car rentals, cruise
lines, hotels, railways, sightseeing tours and tour operators,
etc., is expected in form of a commission from their bookings.
Most often, the commission consists of a set percentage of the
sale.

? The target audience for these online Travel ˜gencies are people
with access to internet connectivity, who want to plan their trip
using minimum hassles. These sites help their customers to
make an educated choice regarding their travel, holidays
planning etc.
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The major players in this sector in India are:

? Makemytrip.com
? Travelguru.com
? Yatra.com

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? MakeMyTrip.com was founded in the year 2000 by Deep
Kalra. The company began its journey in the US-India travel
market.

? ˜fter consolidating its position in the market as a brand


recognized for its reliability and transparency, MakeMyTrip
followed its success in the US by launching its operations in
2005.

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? MakeMyTrip simultaneously nurtured the growth of its offline
businesses like its franchises and affiliates simultaneously,
augmenting the brand¶s already strong retail presence further.

? They have offices in 20 cities across India and 2 international


offices in New York and San Francisco (in addition to several
franchisee locations).

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? OM
 
MO   Make my trip is the only
online travel company that has gone public and has come out
with IPJs .

? Price: 38.62

? Change: - 1.85

? Day High: 40.98

? Day Low: 37.72

? Volume: 416,400
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 M
? International and Domestic ˜ir Tickets, Holiday Packages and
Hotels
? Domestic Bus and Rail Tickets
? Private Car and Taxi Rentals
? MICE (Meetings, Incentives, Conferences & Exhibitions)
? B2B and ˜ffiliate Services

Make my Trip follows hybrid business model: it has online as


well as physical presence.
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? Make my Trip also provides the facilities of Corporate and Group
travel. The program aims at facilitating business and group travel
needs of companies or groups at various domestic and international
locations.

? The current portfolio of MakeMyTrip.com¶s corporate clientele


1. ˜rvind Mills,
2. Infosys
3. ˜micorp
4. ˜merican Express
5. Softbank ˜sia Infrastructure Fund (S˜IF).

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Revenue is generated for the site by:
? ˜dvertisements of services and packages.
? Commissions from travel booking (flights, hotels, bus).
? Lead generation which are used by other online companies.

The costs incurred by the site are:


? Website maintenance, operating and updating cost.
? Promotion cost.
? Payment gateway cost

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? Makemytrip.com is protected by Secured Socket Layer (SSL)
technology by VeriSign, the leaders in encryption technology.

? The process of encryption takes the credit card information and


converts it into bits of code that are securely transmitted over the
Internet.

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? This scrambled data cannot be read as the information travels
over the Internet.

? Make my Trip uses the services of banks (SBI,PNB and other


private banks), payment portal ITZ Cash, credit card providers
like VIS˜ card and ˜merican Express and mobile service
providers.

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‰ Site map

‰ Index

‰ Help

‰ F˜ s

‰ Privacy policies

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? Travel guru is India¶s leading travel website, offering you the
best prices on flights, hotels and holiday packages across India
and the world. Travel guru makes planning and buying a
holiday or a business trip easy and convenient
? Key people:

· ˜shwin Damera-CEJ,Co-founder

· Ganesh Rengaswamy: Co-founder

· Rajesh Jindal: Chief Financial Jfficer

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? International and Domestic ˜ir Tickets, Holiday Packages and
Hotels.

? Travelguru¶s flight booking engine is powered by r

M ,
and you can also compare the deals on 3 top online travel
agencies. This is one of the strategic advantage that the site has
over the other sites.

? MICE (Meetings, Incentives, Conferences & Exhibitions)

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? Corporate travel facilities are also offered by Travel Guru.

? The program aims at facilitating business and group travel


needs of companies or groups at various domestic and
international locations.

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? Travel guru follows the business model of having an online
presence as well as physical presence. This type of model is called
Click and Mortar.

? It has presence in major cities of India.

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Revenue is generated for the site by:
? ˜dvertisements of services and packages.
? Commissions from travel booking (flights, hotels).
? Lead generation which are used by other online companies.

The costs incurred by the site are:


? Website maintenance, operating and updating cost.
? Promotion cost.
? Payment gateway cost.

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? ˜t a network level, the card information is protected by Secured
Socket Layer (SSL) technology, provided by Thawte, the
encryption technology industry leader.

? ˜ll IP (Internet Protocol) addresses are tracked and stored. They


are required to locate people who may use a card for fraudulent
activities.

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? Verified By Visa & MasterCard SecureCode are two unique ways
to enhance the card safety when shopping online.

? Travel Guru uses the services of banks (SBI,PNB and other private
banks), credit card providers like VIS˜ card and ˜merican Express
and mobile service providers.It has not tied up with ITZ Cash.

? Travel Guru has also tied up with Citi Bank to provide reward
points to the users of the services provided.

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? Search engine for enquiry.

? Site map

? Help

? F˜ s

? Privacy policies

? Directory for flights and hotels

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? Yatra Jnline Pvt. Ltd. is a smart travel company providing
information, pricing, availability and booking facility for air
travel, hotels .

? The Yatra.com team is currently 700 people strong with staff


being based across 16 cities in India.

? Yatra's world-renowned investors include Norwest Venture


Partners ,Reliance Venture ˜sset Management and Television
18 Group (TV18)²India's premier news broadcaster.

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? Yatra also claims to have roped in advertisers like Nokia,
˜irtel, Citibank, HP, ICICI, Reliance Communications, Tata
Indicom, Hyundai i20, Mahindra Xylo, Fiat Linea, Maruti
Suzuki and some more.

? Extremely qualified database for lead generation, SMS and e-


Mail marketing.

? ˜ll products at yatra.com come with a best price guarantee and


an assurance of instant(real time) bookings.

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? Currently yatra.com is doing average revenue of Rs 80 crores
a month and a volume of more than 6,500 air tickets and 300+
hotel room nights per day.

? The company also provides sustainable, alternative and


continuous revenue generation opportunities to the cybercafés,
hotels, business organizations, and home-based individuals.
This supports their regular income from running business
place.

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? It uses hybrid business model.

? It has both online and offline presence.


o Physical presence of yatra.com ˜hmadabad ,Baroda ,
Indore, Delhi, Chennai, Chandigarh , Hyderabad and many
more places.

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Revenue is generated for the site by:
? ˜dvertisements of services and packages.
? Commissions from travel booking (flights, hotels, bus).
? Lead generation which are used by other online companies.

The costs incurred by the site are:


? Website maintenance, operating and updating cost.
? Promotion cost.
? Payment gateway cost

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? Yatra ,is a Verisign Certified Site, uses the latest 128 bit encryption
technology and methods to protect your credit card information.
? You can book your product using SSL encryption (the internet
standard for secure transactions).
? Make my Trip uses the services of banks
1. SBI,PNB and other private banks
2. payment portal ITZ Cash
3. credit card companies like ˜merican Express and Visa Maestro.

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? Site map

? Index

? Help

? F˜ s

? Privacy policies

? Jption for advertisers.


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O OOOO  OO

Makemytrip.com Yatra.com Travelguru.com

Purpose of developing Mode of business, Mode of business Mode of business


site by company through which they
started
Message of site for positive positive positive
company
Direct customer, Direct customer, Direct customer,
Intended audience Travel agents, Travel agents, Travel agents,
Corporate client Corporate client Corporate client
˜bout hotel, flight ˜bout hotel,flight ˜bout
Information content domestic, ,domestic hotels, flight,
international, rail, international,rail domestic,
buses. international
Business model Click ˜nd Mortar Click ˜nd Mortar Click ˜nd Mortar
Jr click and brick
Booking of Booking of hotel, Booking of hotel
Functions provided hotel,flight,train,bus, flight,train planning ,flight, planning of
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Planning of holiday
NDIM, SEC-C
of holiday holiday 44
O M M   M !
 M !
   !


Does site generate Yes it does Yes it does Yes it does


revenue

Cost associated with website maintenance, Website maintenance Website maintenance


revenue

Website design, Very well design Well Design, Rss Well design.
enabled

Speed Highest among all Moderate Minimum among all

leasant, good color ook soothing, and Good color


Site look combination used. light color used combination, look
good

Competitive Highest no of services Services provided are owest no of services


advantage are provided less than make mytrip among three
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O M M   M !
 M !
   !

E-commerce

Security Verisign certified , Verisign certified Thawte certified


Trustwave certified
Have deal with
Search engine N/˜ N/˜ IXIGJ.CJM a
TR˜VEL SE˜RCH
ENGINE
Sitemap XML & RJR Provided provided
provided

Help Provided Provided Provided

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? It can be easily concluded that regarding their target audience these
sites are bang on their targets. The only problem that comes in way
is the low internet penetration in the country.

? These sites have many members in the frequent user groups which
says that people are satisfied and are ready to make repeat
purchases.

? Jn comparing the services of all the three online Travel ˜gencies it


can be concluded that the services provided by the sites are more
or less similar but Makemytrip.com is the market leader as it
provides additional facilities.

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? These sites will evolve by offering more and more services
with minimum service charges so that more and more people
use them. ˜lso the services need to be updated as the tourism
industry evolves.

? The security measures of the sites should be updated from time


to time as new sniffing methods evolve.

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? Wikipedia.com
? Makemytrip.com
? Travelguru.com
? Yatra.com

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