TSLB 3143

COMPARE THE
PURPOSE OF THE
VARIOUS RESEARCH
DESIGNS DISCUSSED
Prepared by : Serina, Syaza, Wong.
 Quantitative Qualitative
COMPARISION
(Positivist Approach) ( Interpretative Approach)

Correlational Study • to study an increase or decrease in one variable Ethnography • to explore cultural phenomena where the researcher
corresponds to an increase or decrease in the other observes society graphically.
variable
I. Positive Correlation • full immersive, long-termed 'live and work'
II. Negative Correlation I. Positive Correlation Advantages
III. No correlation • one increase/decrease leads to another variables • to develop an understanding of the design problem.

II. Negative Correlation • help identify and analyze unexpected issues.

• an increase leads decrease of the other variables Disadvantages
(vice versa) • consumes abundant of time
• possible that subjects may not act naturally.
III. No correlation
• two variables are uncorrelated to each other.

Survey Study • To assess thoughts, opinions and feelings in a large Historical study • To collect, verify and synthesize evidence from the past to
groups of people. establish facts that defend or refute a hypothesis.
• Example: TV ratings, leisure survey, buying habits. • Must be authentic and valid.
• Examples: diaries, reports, officials records.

Steps:
1) Identify a topic or subject and define the problems /
questions to be investigated
2) Search for sources of data
3) Evaluate the historical sources.
4) Analyze, synthesize and interpreting the data
5) Write the research report
THANK YOU