#TrulyHuman

What does being truly human mean ?

Healthy Body

And we will cover Animation too

It’s a Fun Session…
Fitness 101

 Calculate BMI and BMR  Moving Objects

 Nutrition Basics  Creating storyboards

Animation Basics
 Exercise Basics  Tips and Tricks
Front
Back
Side
 Segmenting - Life stage cycle of Urban Indian women:
Age: 28-35
Age:Age:
20-2735 and above
Age: 14-19
Needs: Good appearance, Cleansing, Glowing Skin,
Needs:
Needs:
Freshness, Anti aging,
Oil Removal, oilEffect,
Pimple removal, freshness,
Protection, longConcerns
Fairness, lasting
Needs:LongAcneLasting
removal, aging
Pimple concerns
removal
for beauty
OtherOther Benefits:
benefits: EasyEasy
toPeerto carry/use,
carry and use Herbal
Key Influencers: Group, Mother, TV
Other benefits: Moisturizing, weather specific, long lasting
Advertisements
AwareAware of skin
of skin needs,needs,
types types
Key Influencers: Word of Mouth, Brand, Point of Purchase
Prone to switching brands
Key Key Influencers:
Influencers: Brand,
Active in Social
Brand,
Media PointPoint of Purchase,
of Purchase, Beauticians, TV
Beauticians,
Usage
TV Advertisements
frequency is high
Advertisements
Active in social media
Entry Point: Development of acne as puberty
UsageUsage frequency
frequency is high
is high
sets in
Change Point: College entry, first job
Change Point: Marriage, Pregnancy
Bloomers Shiners Achievers Trigenarians
14-19 years 20-27 years 28-35 years 35 and above
 Communication Strategy
LONG TERM
Short-term STRATEGIC BRAND PR:
Events and campaigns
Eg 1; A campaign where
participants can participate to
understand their skin type.
Eg 2; Sponsoring a beauty
contest.
Eg 3; My mother is most
beautiful ( using Web 2.0
Additional Marketing platforms)
BUILD THE PARENT BRAND : Eg 4; Recommendations by
and PR activities
Vivel as brand should be built around the skin experts / beauticians
theme that every women’s needs are
•different
Increase brand awareness
( depending by using
on age and lifestyle)
Effective Advertising
ITC
and hotels to promote
It should Vivelasfacewash
portray itself a brand STRATEGIC CONSISTENCY IN
• Should be focused on primary
•which understands
Celebrity Indian women and act
endorsements(upcoming ADVERTISEMENTS:
as a one stop solution for face washes. needsadvertisement
Every and connectand withcommunication
women of
celebrities)
Communication needs to reinforce the key all ages
must adhere to this theme and should be
•message
Standees, canopies etc. to be
and further facilitate extending • Advertisements
consistent should
in all forms of have
communications.
placed
into new inopportunities.
store The message need
Competitive focusto be integrated across
the brand and into every customer touch
point.
Targeted Sampling Improving Product Credibility
• Target entry point users and
• Testimonials by dermatologists or
makeasthem
VIVEL a brand loyalunderstands
to our brand
the Indian
famous beauticians
• Advantage
women of havingneeds
and her changing tube and
packshas
products forpromote
all life cycle stages. •THEME : Because packaging
Transparent every women is beautiful
perceived
can help trials
of higher quality

Road Map
 Overview of Market – Bihar
Top 5 MMs contribute to 45% of TIV
Muzaffarpur, Didarganj, Patliputra, Hajipur, Biharsharif 38 Districts

Top 5 MM Apps contribute to 80% of TIV 52 Micro markets

Sand/Soil , Market Load Transporter, Stone,
Construction Aggregates, Agro Products 5 Athena Dealers
B
I TIV* = 600 ; MS = 75%
Players Total Cargo Const ICV
Tata H 76% 78%
B57% 81%
Dealers TIV MS
AL A 17% 11% I32% 16%
Ideal HCV Cargo TIV = 203199; MS =79%
74%
VECV
R 2% 2% H1% 3%
Ramnandi Automobiles 35 59%
AMW 1% 1% 3% 0%
A Bihar1 Construck TIV = 131 ; MS =54%
234 72%
MNAL 5% 8% 6% 0%
Maurya Motors Ltd. 278 84%
1
BharatBenz 0% 0%
R0% 0%
MahakaliIMCV
Motors Pvt Ltd TIV = 26668; MS =82%
51%
SML 0% 0% 0% 0%
Biharmotors Garage Pvt Ltd 13 67%
2 Bihar2 359 77%

6
 Service
Talent Analytics

HR
Operations

 As a Service model​
 Every has got some  One of the most  Analytics is making sense  Operations
talent which needs to important business of Data
be honed finction

7
 2019
Going forward we look to …..

2016

2013
Hey, this is ,,,,,,,

2010
In the year 2010………
Thank you !