Professional Documents
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V-VALUE
In terms of the value that we are studying under this VRIO model we will be
dividing the main value proposition of Lupin into two main parts :–
Tangible Resources-
Manufacturing Units
Human Resource
Products
Acquired Companies
Intangible Resources-
Research & Development
Brand Capital
Social Capital
Brand Awareness
Employee Relationship
Customer Service
On the basis of study of above factors it was found that Lupin has a valuable
presence in the pharmaceutical industry.
R-RARITY
Manufacturing Units No
Human Resource No
Products No
Research and Development No
Brand Equity/Reputation Yes
Social Equity Yes
Brand Awareness No
Products:
Tuberculosis YES
Others NO
Human Resource No
Manufacturing Unit No
Brand Equity/Reputation YES
Social Equity NO
Brand Awareness No
Research and Development No
Thus it is clear that imitability of the factors of value is not that a difficult task and to
maintain the competitive position that Lupin enjoys currently it will continuously
have to keep upgrading itself in order to make sure that the other competitor are not
able to imitate its business model .
O-ORGANIZATION
In terms of organizational support for the success and implementation of the needed value
chain Lupin has a robust Organizational framework on which it is working and if it maintains
its value proposition while continuously improving upon its factors of differentiation there
is definite potential of sustained Competitive advantage for the company in the pharma
industry.
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