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‡ Advertising is a form of
communication intended
to persuade an audience
(viewers, readers or
listeners) to take some
action.
 

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Although the audience

is getting smarter,
there exists a section of
advertisers that still
banks upon celebrities
and their popularity for
advertising their
products.
     




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the print media have always
been a popular advertising
medium. Advertising
products via newspapers or
magazines is a common
practice. In addition to this,
the print media also offers
options like promotional
brochures and fliers for
advertising purposes
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Outdoor advertising is also
a very popular form of
advertising, which makes
use of several tools and
techniques to attract the
customers outdoors. The
most common examples of
outdoor advertising are
billboards, kiosks
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Public service
advertising makes use
of advertising as an
effective
communication
medium to convey
socially relevant
messaged about
important matters and
causes like
AIDS, illiteracy,
poverty ,etc.
 
  
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Broadcast advertising is a very
popular advertising medium
that constitutes of several
branches like television, radio
or the Internet. Television
advertisements have been very
popular ever since they have
been introduced.
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Covert advertising is a
unique kind of advertising
in which a product or a
particular brand is
incorporated in some
entertainment and media
channels like movies,
television shows or even
sports.
‡ The tradition of wall painting
can be traced back to
Indian rock art paintings that
date back to 4000 BC

‡ In the 17th century

advertisements started to appear
in weekly newspapers in
Êngland Êdo period advertising flyer from 1806 for
a traditional medicine called Ä
 

‡ n June 1836, French

newspaper   was the
first to include paid advertising
in its pages
È 1931- National Advertising Service Pr. Ltd. Bombay set up

È 1936- Indian Broadcasting Company becomes All India

Radio (AIR)

È 1978 -First television commercial seen

È 1990-Marks the beginning of new medium Internet

È 1991- First India-targetted satellite channel, Zee TV starts

broadcast
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‡ Horlicks becomes the first
malted milk' to be patented
on 5th June 1883

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‡ Posters announcing an event were
probably the first form of advertising,
and these date back to gladiatorial
contests in Ancient Rome

‡ The nineteenth century saw the skills

of the advertiser come to the
forefront, as ads began to mix images
and words, and adopt the techniques
of language and layout that we are
familiar with today

‡ During the early part of the twentieth

century, governments began to
recognise the power of advertising to
get their message across to their
'consumers' (ie their citizens).
‡ Advertising was a large, well
established industry in 1914 and
it continued to expand after the
First World War

‡ Radio was an especially

successful way to reach audiences
in the 1920s - between 1923 and
1930 60% of American families
acquired a radio set.

‡ After the Second World War

there was both a boom in
consumer spending AND a new
medium: television
‡ With the combined impact of
image AND sound, it soon
became clear that brand
recognition was much greater
with TV than with radio

‡ The 1950s were bonanza years

for advertising, and it was at this
stage that the men (mainly) 
%
behind the ads became media
stars and shot into the league of
the super-highly paid

‡ Men such as David Oglivy and

Leo Burnett graced the covers of
magazines and were seen to have
real power by the rest of the
business world.
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‡ As the 1960s began, the networks
wanted more control over the content
and style of programming, and as TV
became more sophisticated and
production costs rose, single sponsors
began to struggle

‡ As the 1960s began, the networks

wanted more control over the content
and style of programming, and as TV
became more sophisticated and
production costs rose, single sponsors
began to struggle. Thus the
±! !
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as we know it
was born.
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