The Business Model Canvas Revlon, Inc.

Key Partners Key Activities Value Proposition Customer Relationship Customer Segments
Who are our Key Partners? What Key Activities do our Value Propositions What value do we deliver to the customer? What type of relationship does each of our From whom are we creating value?
Who are our Key Suppliers? require? Which one of our customer’s problems are we Customer Segment expect us to establish and Who are our most important customers?
Which Key Resources are we acquiring from 1. Our Distribution Channels? helping to solve? maintain with them?
partners?
Which Key Activities do partners perform?
2. Customers Relationship?
3. Revenue Streams?
What bundles of products and services are we
offering to each Customer Segment?
Which ones have we established?
How are they integrated with the rest of our
Men and Women (young, mid
-Selling top of the line beauty Which customer needs are we satisfying? business model? aged and elderly)
products
How costly are they? All market segments, from low
Elizabeth Arden -Philanthrophy income to middle to high end.
Almag -Cosmetics, fragrances, Sustainability development
haircare products -A wide range of beauty High end models for luxury
American Crew product for men and women
Sinful colors -Patents, marketing planning product
and franchise management -It Promotes the conservation Naturally model for eco friendly
Mitchum of biodiversity.
-Internationally expansion and products
opportunities Corporate social
-Knnovation, Product research responsibilities
and development Proximately one to one direct
sales for cosmetics
Channels
CRM
Digital Marketing Through which channels do our Customers
Segments want to be reached?
Key Resources Performance and sensory How are we reaching them now?
experience (KPI) How are our channels integrated?
What Key Resources do our Value Which ones work best?
Propositions require? Which ones are more cost-efficient?
1. Our Distribution Channels? How are we integrating them with customers
2. Customers Relationship? routines?
3. Revenue Streams? Retails Stores, Hyper-market,
Physical Property SuperMarket
Product Inventory Hair Saloon and Perfumeries
Direct Communication Health and Beauty outlet
Eco-Friendly Products Pharmacies
Direct mails, Online stores
Social Media
Cost Structure Revenue Streams
What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
How would they prefer to pay?
Research and development How much does each Revenue Stream contribute to overall revenues?

Production and manufacturing cost

Logistics and Website developments Sales of product, large revenues
People Marketing sales
Marketing Financial
Employee Salaries Sell of service