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 Serving up static Web pages is I/O intensive,
which means it requires input/ output (I/O)
operations rather than heavy-duty processing
power.
 As a result, Web site performance is
constrained primarily by the server’s I/O
limitations and the telecommunications
connection, rather than the speed of the
processor.
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 Other factors to consider when estimating
the demand on a Web site are the user profile
and the nature of the content.

 If users request searches, registration forms,


and order taking via shopping carts, then
demands on processors will increase
remarkably.

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Right-sizing Your Hardware Platform: the
Supply Side
 Once you estimate the likely demand on your
site, you will need to consider how to scale up
your site to meet demand.

 Example ;outsource the hosting of your Web


site to a cloud-based service.

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 However, if you decide to host your own Web
site, scalability is an important consideration.

 Scalability refers to the ability of a site to


increase in size as demand warrants.

 There are three steps you can take to meet the


demands for service at your site: scale hardware
vertically, scale hardware horizontally and/or
improve the processing architecture of the site

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 Vertical scaling refers to increasing the
processing power of individual components.

 Horizontal scaling refers to employing


multiple computers to share the workload.

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What’s New in E-commerce Security

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Encryption
 Encryption is the process of transforming
plain text or data into cipher text that cannot
be read by anyone other than the sender and
the receiver.

 Encryption can provide four of the six key


dimensions of e-commerce security referred
to in Table 5.3
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 Message integrity—provides assurance that
the message has not been altered.
 Nonrepudiation—prevents the user from
denying he or she sent the message.
 Authentication—provides verification of the
identity of the person (or computer) sending
the message.
 Confidentiality—gives assurance that the
message was not read by others.
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Trends in E-Commerce Payments

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Alternative Payment Methods Used by Consumers

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Electronic Billing Presentment and Payment

 (EBPP) systems are systems that enable the


online delivery and payment of monthly bills.

 EBPP services allow consumers to view bills


electronically and pay them through
electronic funds transfers from bank or credit
card accounts.
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