BOOT CAMP

Objective of Event Boot Camp

• Promote The Himalayan

• Debunk myths of the Himalayan bikes
• First Hand Experience Handling The Himalayan
• Generate enquiries and possible lead
 VENUE LAYOUT

Canopy for the Merchandise Sale point with

custom build and Gears spare part
bike display Canopy display
Himalayan test Ride
Track

Enquiry Canopy for the Entry and

booth with training Registration
bike display workshop

Sand
Gravels
Ramp
Lose Mud
Breakers
Water
 Venue Layout

• Dirt Course:
 First hand experience to handle Himalayan in true
form
 Strikes Interest
 Basic handling knowledge
• Custom Built Bike Booth
 Draw attention to Interested and experienced
customers
 Venue Layout

• Training Workshop:
 Gain basic knowledge for road trips (safety and
technical)
• Merchandise Booth
 Showcase premium line of gear and accessories

• Sale Point
 Pre-produce and sell 20 bikes to customers (festival)
 Venue set Up

• Contractor: Set up venue and dirt track

• Registration form (entry): Includes a survey,
and voting coupon for best customized bikes
(optional)
• Welcome beverages
• Mechanics
• First Aid
 Event Elements
• Promotion Of event
 Radio: Quiz and coupons
 Infographic Ads
 Website and Social Media
 Flyers, Banners
• Event Crew
 5 Experts
 3 on Track Guidance
 2 Registration
 15 To facilitate event
• Venue Setup
 Promotion of The Event
• Make people aware of event
• Local radio station to reach out to local customers
• Info graphics around malls and colleges to reach out to
working and studying customers
• Have contestants of customized bikes post pictures on
Facebook page (Social Media Campaign)
• Flyers
• Banners outside popular cafes
• Create Buzz on website and social media
 Finances
• Venue: 50,000 to 1 Lakh
• Canopy: Inhouse availability
• Volunteers: 1000 a day per volunteer and
provide certificate
• Contractor for the Track: 50,000 to 80,000
• Refreshments:20,000
• Stationary:10,000
• Advertising cost: 1,00,000 to 1,50,000
The End.