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VPM's London Academy of Education
14 May 2019 and Research
Corporate Social Responsibility
(CSR)
Section – I : Introduction to CSR
Section – II : Global Conferences and
Thinking
Section – III : Why CSR?
Section – IV : Spectrum of CSR Activities
Section – V : Issues and Responses
Section – VI : Other Global Responses
Section – VII : CSR - Ethics
VPM's London Academy of Education
14 May 2019 and Research
Section - I
Introduction to CSR
VPM's London Academy of Education
14 May 2019 and Research
‘there is enough for everybody to
satisfy their need but
not greed’
Mahatma Gandhi
VPM's London Academy of Education
14 May 2019 and Research
‘property must serve the cause of
human happiness and should also
uplift the person who manages it.’
There is a need to practice
‘Aparigraha’ (non-possession).
Mahatma Gandhi
VPM's London Academy of Education
14 May 2019 and Research
Definition
CSR
Broadly applicable to business
sector, CSR is about meeting
the growing social and environmental
expectations for improving business
performance and sustaining it.
clothing and
shelter
Brundtland Report
1987
UN Commission :
identifies ways and means to improve human
welfare in the short term without disturbing
the ecological balance in the medium and
long-term.
increasing consultation and cooperation
among member nations
special role of World Inc. in achieving human
welfare without disturbing the nature.
VPM's London Academy of Education
14 May 2019 and Research
BOX 3
Issues addressed :
systematic scrutiny of patterns of production
alternative sources of energy
growing scarcity of water and extreme air
pollution
achievement
agreement on the climate change convention
VPM's London Academy of Education
14 May 2019 that in turn ledandto the Kyoto Protocol.
Research
BOX 4
8
Millennium Development Goals
UN initiative for human welfare
in the new century
More than 150 countries, nearly 200, have pledged the achievement of the
Millennium Development Goals by 2015.
Addressed :
global issues of billions of people at the bottom of
the pyramid around the world
critical role and responsibilities of enterprise in
addressing some of the most daunting and
intractable problems facing mankind.
Guidelines
OECD UN Global Compact
SRI
Sarbanes Oxley
GRI
ISO standards
Why CSR?
Spectrum of CSR
Activities
VPM's London Academy of Education
14 May 2019 and Research
Spectrum of CSR Activities
Economic Growth Urban Renewal and
and Efficiency Development
Enhancing Pollution Abatement
Competition Conservation and
Education Recreation
Employment and Culture and the Arts
Training Medical Care
Civil Rights and Government
Equal Opportunity
Good CSR
Poor CSR
No employment Taking care of workers
No concern for indirect effect Low dependence on non
(land, water, air) renewable resources
Destruction of agricultural land High awareness about
Not willing to listen to other CSR initiatives
stakeholders Land compensation
Appropriation of land not being Increased monitoring
compensated. Non-compliance system
of rule of land
Environment responsibility
Present status of CSR
≈ Growing incubation by business
but mostly in the developed world
≈ Developing/underdeveloped countries
feel this as a new barrier
≈ Developed/underdeveloped countries lack
capacity to adopt CSR policies/strategies
≈ CSR activities are mainly devoted to uplift
programs in education and general health
services (reactive).
VPM's London Academy of Education
14 May 2019 and Research
Guidance for Social Difference with CSR
Responsibility
ISO 26000 (in 2010)
ISO 26000
Organizational governance
Human Rights principles
Environmental care
Labour practices
Fair operating practices
Respecting consumer concerns
Contributing to social uplift
VPM's London Academy of Education
14 May 2019 and Research
Length and breadth of CSR can not be
measured mathematically.
CSR includes
standard reporting mechanism
government regulation
whistle blower law and
training in CSR.
CSR International
Has evolved a new concept termed as CSR 2.0
CSR Asia
Aims to spread awareness of CSR in the Asia.
Transparency
Accountability
Measures of acceptability which include
stakeholders welfare and social welfare.
Perceive investments in any project as ‘Socially
Responsible Investment’.
Shri N. R. Narayana Murthy, Non Executive Chairman & Chief Mentor of Infosys,
“Blissful Knowledge-The Six Pillars of Corporate Wisdom”, The Times of India, 10th
August, 2001
THE NINE PRINCIPLES OF
GLOBAL COMPACT
CSR - Ethics
Employ third-party
verification
There’s no need to
Stretch the
truth
Six Cornerstones
For Communicating
‘CSR’
Remember
Take the employees
initiative
Explain your
metrics
14 May 2019
Business Environment
Media Employees
Customers
Shareholders
Providers
Consumers
Enterprise
Partners
Investors NGOs
Analysts Government
Regulators
Local Community
Academia
Local Authorities
CSR Communications
1. Transparency
2. Confidentiality
3. Competition
4. Legal implications
5. Cultural and social dimensions
Implications:
1. Market niche
Selection of:
• receivers 2. Market acceptance & credibility
• media
3. Financial results
1. Climate change
2. Responsible consumers
3. Corporate accountability
4. Socially responsible investments (SRI)
5. Business ethics
6. Supply chain principles
7. Moral values
8. Socially responsible entrepreneurship
Sustainable Development
TIMES OF INDIA