Company

background
 • The third largest cement
manufacturer in Malaysia with
approximately 18% of the
country’s cement market share.

• Ventures into international

markets(Singapore, Indonesia
and Myanmar)

• CIMA’s HQ is located in Kuala

Lumpur and two plants located
Cement in Bukit Ketri, Perlis and Bahau,
Industries of Negeri Sembilan.

Malaysia Berhad • Has been supplying cement

(CIMA) related materials to mega key
projects in Malaysia, e.g. Sultan
Abdul Halim Mu'adzam Shah
Bridge, PLUS’s North South
Expressway, Nusajaya,
Iskandar Malaysia and Klang
Valley MRT.
Vision
• CIMA aims to make a positive and sustainable contribution to the
economic, social and environmental development of Malaysia and its
people. By fulfilling their responsibilities to their stakeholders in all aspects
of their management, operations and products they aim to remain and
deserve to be “The Preferred Nation-Building Partner” in Malaysia and
around the world.
Mission
• CIMA mission for all of their Corporate Social Responsibility
Programmes is guided by their Vision. Every move they make brings them
closer towards achieving their target of being a “High-performance GLC
leader.”
Objectives
• Operate within a well-defines Quality System.
• Continuosly produce cement of high and consistent quality.
• Provide comprehensive training to all staff.
• Ensure improvement of our practices.
• Monitor and analyse our performance for continual improvement
Organizational
Chart
 BOARD OF DIRECTORS
Chairman

ZAIVIJI ISMAIL

Managing Director

SHARUDDIN OMAR HASHIM

Non-Independent Non-Executive Directors Independent Non-Executive Directors

DATO' ZAIDA DATO' QUAH LEE LIN CHIEN

DATO' JAMILAH
MOHD KHALIDA THAIN KHAN
MOHAMED DATO'
IZANI SHAARI
NASRI HASHIM
GHANI SALLEHUDDIN
 MANAGEMENT TEAM

Sharuddin Omar Hashim Amirrudin Daud

Managing Director Chief Operating Officer

Shamsuri Mohd
Rashid Yap Tze Khong
Chief Financial Officer Chief Marketing
Officer

Chow Yin See

Special Projects, Azmin Isa
Managing Director's Head
Office Corporate Services
Zanita Mohamed Zin
Head Muhamad Fazli Ahmad
Group Human Head
Resource Risk & Compliance
& Administration

Hasti Noor Hazali

Head Mahathir Mokhtar
Group Health, Safety, Head
Security and Group
Environment Procurement
(HSSE)
Type of Product

• The Cement Division, spearheaded by Negeri

Sembilan Cement Industries Sdn Bhd (NSCI),
manages and operates two cement plants; in Bukit
Ketri, Perlis and Bahau Negeri Sembilan.
• Both plants produce Ordinary Portland
Cement/CEM1 (OPC), ASTM Type II Portland
Cement, Low Heat Cement, Masonry Cement and
Portland Composite Cement (PCC). CIMA’s wide
range of cement products were extensively used in
the construction of Malaysia’s key projects such as
of the Sultan Abdul Halim Mu'adzam Shah Bridge,
Klang Valley MRT, Danga Bay Mixed Development
Project in Johor Bahru, Singapore MRT Package
923, Timah Tasoh Dam in Perlis and the Electrified
Double Track Project (EDTP).
Blue Lion Portland Cement

• General purpose Ordinary Portland

cement suitable for use in general
construction projects.
• Complies to MS EN 197-1:2014
requirement under CEM I 42.5N and
CEM I 52.5N.
• Available in bulk form.
Blue Lion Masonry Cement

• Used for plastering purposes,

especially walls and beams.
• Complies to MS EN 413-1:2012 MC
12.5.
• Available in 50kg bags
Blue Lion Composite Cement

• Specially formulated by grinding of

Portland cement clinker, limestone,
slag and other selected materials as
permitted under MS EN 197-1:2014.
• Complies to MS EN 197-1:2014
requirement under CEM II/B-M (S,L)
32.5R.
• Resistant to almost all forms of
chemical and mechanical corrosion.
• Available in 50kg bags.
 NS Portland Cement

• Type II Portland Cement/Ordinary

Portland Cement CEM I.
• Resistant to alkali attack.
• Moderate heat of hydration.
• Suitable for construction of piers, dams
and heavy footing.
• Complies to MS EN 197-1:2014
requirement under CEM I 52.5N, SS
EN 197-1:2008 and ASTM C 150/ C
150M – 2011.
• Available in bulk form.
 NS Masonry Cement

• Specially manufactured using good

quality Portland cement clinker
interground with plasticising material
and air entraining agent. These
components are proportioned under
controlled conditions to assure product
consistency.
• Manufactured under very stringent
quality control to ensure the products
exceed the requirement of MS EN 413-
1:2012 MC 12.5.
• Available in 50kg bags
NS Composite Cement

• Specially formulated by inter-grinding

superior and established NS Type II
Portland cement clinker, fly ash and
other selected materials as permitted
under MS EN 197-1:2014.
• Complies to MS EN 197-1:2014 and
SS EN 197-1:2008 requirement under
CEM II/B-M (L-V) 32.5R.
• Available in 50kg bags
 NS EcoCrete

• Portland-fly ash cement, an

interground mixture of Type II Portland
cement clinker, known for its superior
quality and Class F fly ash.
• Manufactured under a set of controlled
and systematic procedures.
• Complies to MS EN 197-1:2014, and
SS EN 197-1:2008 requirement under
CEM II/A-V 42.5N.
• Available in bulk form
 NS EcoCrete LH
• Produced by inter-grinding Type II Portland
cement clinker and good quality Class F fly
ash.
• A low heat cement with properties of
sulphate and chloride resistance and high
durability.
• Manufactured under a set of controlled and
systematic procedures.
• Complies to MS EN 197-1:2014 and SS
EN 197-1:2008 requirement under CEM
II/B-V 42.5N.
• Conferred Eco-Label Product by SIRIM in
2012.
• Conferred MyHIJAU Mark by Malaysian
Green Technology Corporation.
• Available in bulk form.
 Operation Management
Set of activities that creates value in the form
of goods and services by transforming input
and output

Benefit
• Able to reduce the time and costs associated
with routine operation and maintenance
activities.
• Able to reduce the risk of employee injuries .
• Able to optimize the access and dissemination
of critical field information throughout the
organization to make more informed decisions.
 Location

Located in Bukit Ketri, Perlis.

• Strategically located far from public area as the cement’s
company will produce dust and noise generated from their
manufacturing and quarrying operations.
 Sustainability
Few effort that have been done to maintain the
sustainability :
Environment Safety and Health
• Reforestation and • Taken bold steps to ensure
greening programme. that they are in compliance
with OHSAS 18001.
• Mitigating noise
levels through • SHE Committee are guided
operational controls by the Main Committee,
Accident Investigation
• Train their employees Committee and Guidelines
to be more Committee.
environmentally
aware • Emergency Response Team
(ERT) was established to
prepare for and respond to
any emergency incident
Education
• Designed their
community programmes
to include education
such as tuition classes,
academic collaborations
with universities and
internships
Community
• promote social and
economic development
in all of the communities
they operate.
Competitive
Advantage
1. Response
i)Service Delivery
ii)High-Quality Customer Service

2. Differentiation

3. Combination of strategies
 Delivers trusted value - added
Displays ethical and
service with dedicated sales
professional behaviour - meet
personnel supported by
the highest standards of
accessible technical and
integrity, honesty and trust.
financial services.

Offers innovative and unique

Enables immediate
solutions such as the Mobile
accessibility to trained service
Lab for on-site testing to
engineers who are on hand to
determine the best product fit
provide timely technical advice.
for customers’ needs.

Service Prioritises sustainability in all

Delivery
aspects of operations -
quarrying, packaging,
distributing to waste
management.
Ensures safe delivery by
trained drivers who adhere to
the highest safety standards.

Assures reliable and efficient

operations that use the latest
equipment - GPS-
communicable mixer trucks
and lorries.
Concrete Mixture Truck Concrete To Concrete Pump
 Provide a web page filling form

High- for customers comments,

suggestions, and complaints.

Quality
Customer Provide company contacts
number via phone, email or fax

Service and address - Corporate Office,

Cement Division, Sales and
Transport & Distribution Offices,
Aggregates & Premix Division
and Ready-Mixed Concrete
Division.
Examples of high quality customer services
 Differentiation
Spearheaded by
Unipati Concrete
Sdn Bhd (UPC),
one of Malaysia’s
Top 10
manufacturers of
ready-mixed
All UPC plants are
concrete Supported by a
certified ISO 9001 fleet of over 150,
and production some of which
processes comply are GPS-
to MS523:1993 communicable,
standards. mixer trucks.

Ready-Mixed Concrete
of the Highest Quality
Product.
UPC has the
capacity to
produce more UPC provides
than 1 million wet mix and dry
m^3 of concrete mix project plant
annually utilising set-ups for
its 10 Products customers.
computerised encompass High
Performance
batching plants. Concrete, Steel
Fiber Concrete, Dry
Lean Concrete,
Cement Treated
Base, Pavement
Quality Concrete
and Normal
Concrete
 Innovating the Best Cement for Spearheaded by Negeri Sembilan
Customer Needs Cement Industries Sdn Bhd
(NSCI), under the Blue Lion and
Combination NS brand of cement products.

of the
strategies

Provide varieties of cement

categories.
Blue Lion Portland Cement,
Blue Lion Masonry Cement, NS OPC NS EcoCrete
Blue Lion Composite
Cement

NS Masonry Cement NS EcoCrete LH

Quality
management
• All CIMA products and processes are stringently
tested and certified - meet or exceed quality
standards.
• They take pride in being certified compliant to
ISO 14001 and their investment in innovative,
eco-efficient technologies has reduced the
carbon footprint through - use of alternative fuel
and raw materials in cement manufacturing.
• All products are certified by SIRIM Malaysia.
• Continuous assess, analyse and improve the
operations to consistently operate within the ISO
9001 Quality Management System and other
relevant industry standards.
• Product quality is stringently controlled by
constant monitoring of the production process,
mix designs and test results.
• Supplying Benchmark Quality Quarry Products
• The highest priority, on good maintenance of
plants and equipment.
• Employees are specifically trained and directed
to uphold quality targets.
Process Strategy
An organization’s approach to transform
resources into goods and services
Objective: to find a way to produce goods
Product Focus /
and services that meet customer demands
continuous
and product specifications within cost and
processes
other managerial constraints

Facilities that
High fixed costs, cost
organized by product
Low variable costs dependent on
with high volume but
utilization of capacity.
low variety of products
Layout Strategy
 In terms of maximizing the
effectiveness of the production
process and meeting the needs
of employees

Objective: to ensure
a smooth flow of
product-oriented
work, material, and
layout
information through
a system.

facility that organized

around the product
with design minimizes
lie imbalance with
delay between
workstations
low variable cost per low material handing
unit cost

Advantages

easier to be training
reduce work-in-
and supervision with
process inventories
rapid throughput
 lack of flexibility in
high volume
product

Disadvantages

work will be stopped at

any point ties up the whole
operation.
OPERATION
MANAGEMENT
RELATED ISSUES
 • Social,
environment and
economic.
• Using natural
resources as raw
materials
(limestone rock,
clay etc.)
• Sources gone in
a matter of time.
• Nothing left for
future
1. SUSTAINABILITY generation.
 • Ensuring
production
function do not
damaging to
consumer and
society.
• Handling and
transporting raw
materials.
• Sued for
releasing dirty
particles.
2. ETHICAL • Affect human
health.
CONDUCT
Conclusion

• CIMA produce cement as their main product.

• The manufacturing site at Perlis is selected based on demographic
factor to secure environment, human health and safety.
• Use Service Delivery, High-Quality Customer Service, Ready-Mixed
Concrete of the Highest Quality Product and Innovating the Best
Cement for Customer Needs as their competitive advantages.
• Quality management of products are based on standards operation
such as ISO 9001.
• Product focus is facilities that organized by product with high
volume but low variety of products.
• Product-oriented layout is the main layout strategy use by CIMA.
Recommendation

• negotiating with many suppliers in the same or different

country
• hiring expertise in environmental field
• Upgrading the storage of transportation
• Apply new and improved technology.