Enabling Industry 4.

0 Logistics, Worldwide

Made by:
Team Xue Xiao
 Bossard’s most potential market is China, however the Chinese people is not
Problem Definition
very appealed by the main concept of Bossard’s business

How to effectively introduce the benefit of using an integrated logistics system

Problem Statement
to local businessmen in China?

COMPREHENSIVE PLAN
Solution
to adapt to the business landscape in China

List of method Impact-Feasibility Matrix

Goal

Impact
Problem Definition • Was initially a hardware store, found in 1831
• Based in Zug, Switzerland
• Began overtaking the global market at 1970
1 • Flexible framework
Overview • Leading international player in fastener business
• Acquired various fastening companies to
strengthen its position in Europe
• Operating in 27 countries by 2015

Company Position Bossard’s International Sales Profile (in CHF)

700
600
Sharp decrease due to
500 the great recession
Need Addressing 400
300
Increase due to KVT
200
100
acquisition
Problem Statement 0
2008 2009 2010 2011 2012 2013 2014 2015 2016 Stagnant Sales
Asia Pacific America Europe Total Growth in China
 Bossard Sales (by Region) 2016 Key business partner
Problem Definition
15% • Swiss industrial companies
1 • Global-scaled manufacturers
Overview
27% 58%
• Raw product supplier
• Distributor
Company Position
Europe America Asia Pacific

Need Addressing
Product Application Factory
Solutions Engineering Logistics
Problem Statement
Problem Definition
Why should we focus on CHINA ?
1
Overview
o Bossard has established its foothold
o Had full logistic hubs with office, warehouse,
Company Position laboratory in 3 big cities
o Had 10 regional offices across the country
o Potential but challenging
Need Addressing o Contribute to almost half of the revenues from Asia
Pacific region
o Centre of Bossard’s long term plan
Problem Statement
Problem Definition Porter’s 5 Force Analysis of Bossard in China
2
Company Position Barriers HIGH
• High capital requirement
• Not much differentiation in product

Need Addressing Suppliers

Buyers LOW
HIGH • Small-scaled suppliers
Problem Statement • Cheaper substitutes • Raw product low differentiation
are available
Substitute
LOW
• Bossard’s integrated logistics
system is still unparalleled
 What does this tell us?
Problem Definition
2 S • Established a strong • Increase in wage level is O
Company Position foothold in China higher than productivity
• Unparalleled integrated • High barrier of entry in the
logistics system business
• Flexible framework • Chinese people are very
Need Addressing price-focused

• Local people don’t

Problem Statement appreciate Bossard’s
product concept
• Low manpower cost in
China

W T
Problem Definition
Gap
3 Analysis
Need Addressing

Problem Statement
 Company Profile
• Unique
• The only company which use IoT • The only company which use IoT
to solve logistics problem to solve logistics problem
• Global recognition • Global establishment
• Scope global market • Scope global market
• Maintain good reputation among • Has good reputation among
relevant potential customers relevant potential customers
• Unarguably one of the best in
its field
• Product quality & safety
• Cost efficiency
 Bossard’s International Sales Profile (in CHF)
700

600

500

400

300

200

100

0
2008 2009 2010 2011 2012 2013 2014 2015 2016
Asia Pacific America Europe
 Product Application Factory
Solutions Engineering Logistics