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Executive Summary
à Pet Pose will be the first photography
studio in Metro Manila that will cater
specially to PETS.

à After several comparisons with different

possible locations, the proposed studio
will be located in Tiendesitas in Ortigas
Center, Pasig City.
Executive Summary
à The studio will be a husband and wife
business but will be registered at the DTI as
a sole proprietorship owned by Peachy R.
Libre-Pasana.

à The studio will operate 7 days a week from

10am ± 12mn with Elmer Pasana as the
main point person and photographer.
Peachy will be on-duty from 6pm ± 12mn.
roduct Description
à Our products will mainly be focused on pet
photography done in the studio and some
location shoots, as preferred by the clients.

à We will also eventually have available

memorabilia with pictures of their pets on it:
Badges, Pet Books, Mugs, Plates, Shirts,
etc. but these will be introduced later on, not
during launch yet.
Sample ackages
Sample ortraits
Úarket Analysis Summary
à ÔAP studies show that 32% of households in
the Philippines own a pet, especially dogs
and cats, with growth rate of 4% per year.

à In Metro Manila alone, we have at least

700,000 households with pets as potential
clients.

à Since we will target the upper A and B social

class, and occasional C-middle class, we will
still have about 250,000 households as
potential clients.
 Strategy and Implementation
à Pricing Strategy
› Our prices are competitive with other high-quality
professional photographers in the area.

à Package 1 : Php 500 à 30 minutes photo session +

5R print (1-3 images)

à Package 2 : Php 1,000 à 30 minutes photo session +

10" x 12" + 5R print
(1-4 images)

à 30 minutes photo session +

à Package 3 : Php 1,500 11" x 14" + 5R print + Frame
(1-4 images)
 Strategy and Implementation
à Promotion Strategy

› We will create a website.

ż Nowadays, websites are the preferred way of finding information.
The site will have information on all our packages and sample
products for people who shop the net. It will be designed to appeal
to all pet lovers and families.

› We will have a professionally designed Yellow Page ad.

ż The website address will be included in the yellow page ad, display
ads, and flyers to draw people to the site.

› We will distribute flyers with our website, ÔRL and name in the
nearby malls, groceries and dining areas of Tiendesitas and the
neighboring subdivisions.

› Word of Mouth thru friends and loyal customers

Ñinancial lan : Capital Requirement

59%
Ñinancial lan : Capital Requirements (Details)

59%

D
  
    
 
  
    D 
Ñinancial lan : Comparative Location
Ñinancial lan : Break-even Analysis
daily Sales
daily Sales
= P2.8k
= P2.5k
Ñinancial lan : rojected NIAT/ayback : Year 1

Payback: Payback:
3.6mos 9.8 mos

Payback:
419 mos
Ñinancial lan : Comparative  L Statement
Ñinancial lan : Comparative Cash Ñlow
Ñinancial lan : Return of Investments (ROI)
Thank You