Submitted by: Danica April L. Esperame from the book “Architects
Design Portable Handbook” by author Arch. Andy Pressman 10. Demarginalize Practice
• Creative and activist application of design talent and
knowledge can help architects influence policy and contribute to the public good.
• Addressing basic social and environmental problems will
make the field more relevant to broad segments of society. 9. Celebrate Context and Stakeholders
• As cited by David Lewis, the late Jules Gregory implored architects to
“hear the nuances, so that every new building would be graft spliced into the heart of a living city… and be accountable not only in technical terms, but economically, culturally, and socially (TECS) .”
• We need to widen our focus from buildings to places in order to be
optimally sensitive and responsive to clients, users, and the cultural landscape. 8. Seek Economy of Means
• Derive the most from our precious resources. This is
especially salient for environmental sustainability issues.
• This notion also has application to meaningful and beautiful
form making in which components are configured and assembled to create a rational and artful whole. 7. Employ Digital Technology to Enhance Design
• Take full advantage of the computer alone and in concert
with other media to fully investigate design possibilities.
• This constantly evolving and powerful tool creates new
potentials for innovation and synthesis of fresh ideas and their implementation. 6. Cultivate Passion for Construction and Engineering
• The architectural design process is meaningless
and myopic if it is not truly and completely informed by construction and engineering processes. • John Brittingham makes the analogy that details can be seen as words composing a sentence. • As the selection of words and styles gives meaning to a sentence, the selection of details and their manifestation gives character to the architecture 5. Communicate Effectively with Clients, Colleagues, and the Public
• The information delivery process may need to be as
creative as the design itself. Communication skill is very much a part of the design process. • Excellent work ends up on the cutting room floor if clients or the public do not perceive it as excellent. • More over, significant discussions with the client and collaborators are invaluable in eliciting information that helps define the problem and provide cues to solve it. • Architects have a pedagogical responsibility to broaden clients’ perspectives about the built environment. 4. Inform Time Management with Overarching Priorities
• It is crucial to think about the relevance of what
one does, and its implications for prioritizing time. • Alfred Adler said, “The impetus from minus to plus is never-ending. The urge from below to above never ceases. Whatever premises all of our philosophers and psychologists dream of-self- preservation, pleasure principle, equalization all of these are but vague representations, attempts to express the great upward drive.” • Alfred Adler is a Austrian Psychiatrist
• The point there, is that the over arching goal to do
something of real significance and meaning should be wedded to the way we use our time, to achieve the noble ends. 3. Pursue Lifelong Learning
• It would seem self-evident that seeking continuing
education is simply something all practitioners would want to do, because it’s inherently interesting material related to one of their central passions in life. • Consider design competitions as one of the most enlightening continuing education strategies because they offer the freedom and luxury to experiment with and hone design thinking. • The experience can then be applied to “everyday” projects to elevate the quality of their designs. 2. Promote an Ethical Stance
• The basic mission of a professional is to provide a service
that is value laden. Unlike the artist, who creates beauty and emotion, and unlike the scientist, who discovers and explains the architect also has to do good. • It is not easy to do good in a complex world. • Gregory Palermo suggests that “the making of architecture is an ethical event; the architecture made is constructed ethics!” 1. Raise the Bar
• Because it is so easy to whine about the mediocrity surrounding
us, we need to be especially conscientious about allocating energy toward creative and activist methods of raising the level of meaning and content in architectural design. • Thom Mayne suggests that excellent architecture is a consequence of one’s life and career experience; that project research and investigation become integral with one’s development over time. • Mayne says, “bringing to bear something outside the pragmatic engenders architecture… An architecture of quality does not exist absent an intense interest and commitment to formal qualities, pragmatic issues, environmental questions, tectonics and so on, which are quite separate from issues of program and budget.” -End- Thank You!
Project Management Toolkit: The Basics for Project Success: Expert Skills for Success in Engineering, Technical, Process Industry and Corporate Projects
(Studies in German Literature, Linguistics, and Culture (Unnumbered) ) Stephen Brockmann-A Critical History of German Film (Studies in German Literature Linguistics and Culture) - Camden House (2010)